BIG SUCCESS FOR THE “YOUTEACH” CONTEST: ARMANDO TESTA AND TIM MAKE A COMMITMENT TO SCHOOLS.

The YouTeach context has come to a close with the end of the school year. This contest from TIM was dedicated to youngsters at Italian high schools. The initiative was developed in collaboration with MIUR, and is part of TIM’s Corporate Social Responsibility activities #ilfuturoèditutti, a programme of initiatives based on creating values to be shared with community where the company operates.

Created by TIM and Armando Testa with Ilaria Accornero and Daniela De Seta, with creative direction from Dario Anania, Vincenzo Celli and Jacopo Morini, the aim of the contest was to make youngsters aware of the positive aspects of the web. The students were asked to take over their teacher’s job to produce a video starring themselves to explain the best way to use social media.

The response from schools was excellent: 119 creative and fun videos demonstrated the great passion the young people and teachers showed for the initiative, a signal that schools are alert and attentive to social responsibility actions which are able to harness the positive energy of the new generations.

96 videos met the standards required to enter the contest and the jury made up of Nicola Conversa (Nirkiop), Marzia Calvano (MIUR), Anna Lanfrancone (Telecom Italia), Raffaele Panizza (journalist) selected the one from class 2B from high school “A. Volta” in Francavilla al mare, a classical high school from Ortona, which was awarded a surprise candid camera presented in person by the “webstar” Nicola Conversa of Nirkiop and by the complete jury during an event hosted by Jacopo Morini star of the TV show “Iene” and all featured in an online video (Production Company Little Bull).