Banzai sweeps the board for awards with their web experience from the Armando Testa Group
Banzai and the Armando Testa Group have been awarded “Site of the day” and “Developer Award” the most coveted recognition in the web design sector on Awwards, for their creation of an innovative web experience for the brand of instant noodles. It was entirely created by the AT Factory, the Digital & Tech unit of the Armando Testa Group.
Grif Group, the company which supplies the retail trade with 360-degree products and marketing strategies has relaunched Banzai on the market with a completely new rebellious and innovative look, thanks to the restyling work done by AT Design, the Branding & Design unit of the Armando Testa Group, to ensure the brand connects with Gen Z and beyond.
Iconic colourful and irreverent, the new packaging blends the aesthetics of manga with the language of Gen Z, endowing the brand with a strong identity. The same concept has been applied in social media with the opening of the brand’s channels (Meta, Tik Tok) and the publication of engaging content in line with the target.
The characters represented the starting point to create a unique digital experience: Veronica, Spike, Rosy and Paul, members of the lively Banzai Gang – come to life on the website as they meet in Izakaya, which becomes the setting for the whole experience, accompanying users on a digital journey that combines aesthetics, interactivity and storytelling. Every element of the project was conceived to merge online and offline in an easily flowing and involving dialogue, thanks to the use of 3D technologies.
The restyling of the new Banzai website represents a giant leap forward for the agency in the world of 3D web experience and innovative design.
Thanks to this innovative approach, as well as the two awards mentioned earlier the Armando Testa Group has also been the recipient of prestigious international recognition in the web design sector including:
- Favourite Website Award of the Day on The FWA, the leading platform to recognise digital excellence, on 10th November 2024
- Website of the Day (WOTD) on CSS Design Awards, quoting excellence in UI, UX and Innovation, on 17th November 2024
- Site of the day on CSS Nectar, on 22nd November 2024
As well as the two awards already mentioned:
- Site of the Day (SOTD) on Awwwards, the most coveted recognition in the sector, dated 14th December 2024
- Developer Award on Awwwards, for the technical innovation and development of the project, dated 14th December 2024
With this new direction the Armando Testa Group aims to consolidate its presence on the international digital design scene, taking a position as a reference point for brands that want to connect with their consumers in an innovation and memorable way.
Credits Grif Group Srl:
- ART DIRECTOR GRIF GROUP Srl: Dario Tommaseo
- MARKETING DIRECTOR GRIF GROUP Srl: Clara Mentasti
Credits Armando Testa Group:
- CLIENT SERVICE: Emanuele Cicogna Mozzoni, Arianna Cipolloni, Chiara Simone
- CREATIVE DIRECTOR: Paolo Cremonesi
DESIGN DIRECTOR: Patrizia Massarenti
- DESIGNERS: Ettore Monzeglio, Jacopo Bertoglio
- COPYWRITERS: Roberta Campagna, Federica Lamonarca
- CIO: Alessandro Peroncini
- CREATIVE DIRECTION: Antonio Pezzella
- 3D ARTIST & ANIMATION: Fabio Semeraro
- 3D ARTIST & TEXTURE: Luca Perli
- CREATIVE CODER & NEW MEDIA ARTIST: Antonio Pezzella
- DIGITAL STRATEGIST: Federica Bramardo
- UX & UI DESIGN: Silvia Maistrello
- FRONT-END DEVELOPER: Alessio Cracchiolo
- HEAD OF CONTENT AND SOCIAL MEDIA: Valentina Salaro
- SOCIAL MEDIA LEAD: Eleonora Valerisce
- SOCIAL MEDIA MANAGERS: Elisa Li Causi, Alberto Di Palma
