Author: Rosi Iozzo

September still has the colour of wheat: the new Mulino Bianco campaign, launched in late spring with the return of the Mill in a wonderful natural setting at its heart and the focus of the brand communication, continues with three new product stories and an all embracing communication ecosystem.

Starting off with Tarallucci, the Richiamo del Mulino (‘Call of the Mill”) campaign had taken us, through surprising gateways, into a natural world ready to welcome us, and inside the Mill as it reopened its doors.

Today, the five notes usher us onto a new magical journey at breakfast: in an instant, a dad and his little boy find themselves in the midst of a wheat field; a trail of petals carried by bees leads them to the Mill, where the Head Miller is waiting to welcome them with his smile and words.

“Did you follow the bees? We did too!”: with ‘Alveari’, airing from 13 September, Mulino Bianco’s expertise contains all the scent of honey and salted butter.

Each new story in the campaign, devised by the Armando Testa Group, adds another piece to the puzzle: it’s not just a tale of deliciousness to be enjoyed, but of moments that only Mulino Bianco can convey in this way, always nurturing emotions and relationships and reminding us – with the phrase “Senti che buono!” (Taste how good!)  – of the unique value of rediscovering that it is  possible to find  harmony with nature every single day.

In the time it takes to eat a biscuit, the small amazing magic of being in the midst of the wheat, and on a great wheel that never stops exciting us.

Alveari will be followed by Baiocchi in cuts of 15”, from 27th September, and Molinetti, from 4th October. The nature of the Mill welcomes with the yummy pleasure of hazelnuts dipped in chocolate cream for a snack-break with Baiocchi, and along a pathway through buckwheat – one of the secrets behind today’s even more irresistible flavour of Molinetti’s wholemeal range.

Copy in all Alveari, Baiocchi and Molinetti ads is accompanied by CTV and social media and digital-first content; a project dedicated to the Speciality Breads range to launch  in-store activations, CTV and OOH campaigns from 14th September, and new events will kick off in the coming weeks.

And from 20th September, a little surprise! Kids’ back to school tastes of Pan Goccioli, with a special tail dedicated to the Animabili kids’ promotion – all to collect.

There’s a place where nature has so many wonderful stories to tell.       

And the story has just started.

Credits

EXECUTIVE CREATIVE DIRECTORS: Monica Pirocca and Michela Sartorio

CLIENT LEADER: Benedetta Buzzoni

CLIENT DIRECTOR: Gina Graci

HEAD OF STRATEGY: Guglielmo Pezzino

ATL and SOCIAL CREATIVE TEAM: Sofia Sasso, Viola Trentin, Giulia Di Crescenzo, Mattia Grassi, Stefano Arrigoni, Matteo Giachin Ricca, Dario D’Angelo, Daniele Bona

CLIENT TEAM: Gabriele Baccolo, Carlotta Chiappino, Edoardo Panizzi

HEAD OF CONTENT & SOCIAL: Andrea Gaetani

SOCIAL TEAM: Eleonora Valerisce, Giorgia Lago, Marta Celso

DIRECTOR: Reynald Gresset

DOP: Carlos Ritter

PRODUCTION COMPANY: BRW Filmland

EXECUTIVE PRODUCER: Luca Orlando

LINE PRODUCER: Simona Ferraro

PRODUCER: Giulia Buffa 

Production Manager: Francesco Narducci

Production Coordinator: Simona Furoni

SERVICE: Vivi Film

POST CGI: Tailormade

EDITING: Lorenzo Colugnati – Ass. Paolo Forestale

COLOURIST: Carlo Beltrami

VIDEO POST PRODUCTION: TEX

POST PRODUCTION PRODUCER: Cristina Moio

FOOD DEMO AND DIGITAL: Zero Table Top

SET DESIGN: Paolo Monzeglio

STYLIST: Roberto Chiocchi

AUDIO POST PRODUCTION: Sample

MUSIC: 

RICHIAMO: Franco Godi

“IL SENTIERO DEL GRANO”: Serena Menarini, Alessandro Branca                        

ADVISOR: VA CONSULTING

VA CONSULTING TEAM: Alessandro Arbitrio, Alessandra Pasquini, Sonia Rocchi, Flavia Arbitrio                                                                    

MEDIA PLANNING: Publicis Connected Ideas

Not all shopping bags are made simply to hold your purchases on your way home.  Some can reveal the personality of the person who’s carrying them, so they become more than just an accessory: something that expresses a woman’s style even before she gets dressed. 

This  was the insight behind “A Bag That Speaks for You,” the new project for Vicolungo and Castel Guelfo The Style Outlets, conceived by the Armando Testa agency. It transforms an everyday object into a statement accessory able to express—with irony and touch of pop—the personality of whoever chooses it.

There are as many ways to go shopping as there are types of women: impulsive, thoughtful, organised, unconventional… but one thing that’s certain: no woman can get by without it.

The three shopping bags play ironically with women’s passion for shopping—stronger than anything else—and the opportunity to identify with different styles.

The illustrations were designed and created specifically for this limited edition and are accompanied by three tongue-in-cheek statements of personality—three different ways of describing yourself: “I tried spinning, but I prefer shopping,” “I don’t follow fashion—I threaten it,” “I found myself again—I was in a shop”. 

The talented Tess Masazza is the one who lends her face to the project on The Style Outlets’ social media channels. She’s an actress and content creator who, in just a few years—starting with “Insopportabilmente donna,”  (“Unbearably female”) which made its debut on YouTube in 2014—has won over the hearts of the general public and made her mark in traditional media as well, from TV to film to theatre.

With her ironic and authentic language, Tess embodies the spirit of the initiative by inviting women to express their own identity—without, of course, taking themselves too seriously. The content, featuring Tess’s unmistakable cinematic flair, will be broadcast on The Style Outlets’ channels and shared on the creator’s social media accounts.

Starting from Saturday, 19th September, and for the following three Saturdays, customers who spend at least 100 euros in women’s clothing and beauty stores at either of the two outlets can pick up one of these limited-edition canvas shopping bags featuring exclusive illustrations free of charge. The bag can be collected from the dedicated desk inside Vicolungo The Style Outlets and Castel Guelfo The Style Outlets.

Which bag speaks for you? Make your choice at The Style Outlets.

Credits:

Agency: Armando Testa 

Executive Creative Director: Michele Mariani

Creative team: Nuria Martin Sauceda, Sara Greco, Caterina Maliardi

Head of client service Turin: Giovanna Farè

Client service: Carlo Piacenza

Head of Social: Andrea Gaetani

Social media team: Nicole Ghiringhelli, Alberto Di Palma

This year, the 33rd General Assembly of the international network of lawyers specialising in communication law, known as Adlaw International, will be held in Turin from September 10 to 12, 2026. It is organized by RPLT’s senior partner, Riccardo Rossotto. 

During the three-day event, on Friday, September 11^th, a conference will be organized on an extremely important and complex topic: “Law in the revolution of online communication.”

The event will be hosted at the historic Turin headquarters of the Armando Testa agency, founded by Armando Testa in 1946. Today it is Italy’s largest communication group and  is headed by Marco Testa .

Some of the 23 Adlaw members, representing 23 countries around the world, will take a deep dive into topics during four consecutive panels. They will cover copyright on the web, protecting advertising creativity in the world of Artificial Intelligence, upholding privacy in the AI era, and the subject of reputation and its protection online.

This represents an important opportunity to listen to the different legal cultures that have developed on these topics in a range of countries, with differing regulatory models which are sometimes widely diverse from each other.

Back to School with Pan di Stelle, without ever losing the longing to dream.

Pan di Stelle Snack is advertising once again with a new commercial created by the Armando Testa agency with the story of a new mouth-watering recipe: delicious milky cream. fluffy choccy cake and soft even bigger and better stars, for a  truly dreamlike taste experience. 

Mattia, a young skateboard champion who already featured in the Pan di Stelle manifesto ad,  has just landed after an amazing leap in front of the star-moon, and is sharing the Snack with two friends.  As always, the goal is to bring the most authentic dreams of young and old to the screen – with their smiles and their voices because “Dream, it’s delicious” is the real, powerful message that Pan di Stelle, continues to spread along with Armando Testa..

The new Pan di Stelle Snack ad has been on air since  6 September on TV, digital and social media. 

Credits:

Creative Direction: Monica Pirocca and Michela Sartorio

Creative Team: Sofia Sasso and Viola Trentin

Client Director : Benedetta Buzzoni

Account manager: Gabriele Baccolo

Director: Matteo Sironi

Production Company: BRW Filmland

Food Director and Production Company: ZeroTableTop 

At the heart of Riso Gallo’s new TV campaign we find a mix of convenience, taste, and fun. Once again it  features two stars of the brand’s ready-to-eat line: Bontà Pronte and Gallo Blond, the white rice ready in one minute.

Conceived by the Armando Testa agency, the campaign (link https://youtu.be/R-fKScm6OPM ) reaffirms the central role of the iconic Rooster, which fronts a lighthearted and instantly recognisable advertising tone. In the ad dedicated to Bontà Pronte, it’s his voice that transforms the product storytelling into an engaging jingle, while a family prepares a simple and easy lunch.

The finale is dedicated to Gallo Blond with new never seen before animation: Gallo takes on the role of an energetic DJ, the undisputed mixing master. With one hand, he holds his headphones, while with the other he has great fun “scratching” the  plates of rice as if they were vinyl records, demonstrating the versatility of one-minute rice with just a few moves, showing how perfect it is to create a veritable compilation of recipes, from poké bowls to rice salads to side dishes.

Planning for the campaign was managed by Media Italia, and it has been running since 19 July on  TV and digital channels in cuts of 15 seconds; it is also backed up on social media with the same ironic, dynamic and engaging tone as the film.

Credits:

Client: Riso Gallo

Commercial Manager: Carlo Preve 

Marketing Manager: Marco Devasini 

Agenzia: Armando Testa

Creative Direction: Jacopo Morini and Fabiano Pagliara

Creative Team: Dario D’Angelo and Daniele Bona

Head of Client Service Turin: Giovanna Farè

Client Service: Chiara Bonet

Media Centre: Media Italia

Lycia, the historical brand in the Sodalis Group, is now publicising the launch of Lycia Balance, the first deodorant dedicated to women, undergoing hormonal changes. 

The campaign was created by  InTesta, Armando Testa Group, and features a film which alternates between brand storytelling and the launch of the new product, highlighting the deep bond that Lycia has enjoyed with women for more than 40 years.  This bond is being renewed today during a phase of a woman’s  life which is not often spoken about but which is experienced intensely: the time of the menopause and hormonal changes.

The menopause marks the beginning of a new chapter in a woman’s life. And Lycia has decided  to be present for women during this time as well, with a specialised product that not only addresses the increased need for protection due to sweating but also helps women rediscover their well-being, confidence, and emotional balance, thanks to the new Vivascentz scent technology.

The commercial originates from a simple, everyday gesture: a fifty-year-old woman is applying deodorant in front of the mirror. From that moment on, an intimate, personal story unfolds, in which the woman revisits the most emotionally charged moments of her life. Moments when she felt insecure, in love, fulfilled, and today subject to “unexpected emotions”—yet always accompanied by Lycia, a trusted ally in women’s well-being.

The narrative thread revolves around the word “feel,” which becomes the emotional key to the ad: feeling one’s own body, feeling change, but also feeling the closeness of a brand that understands women and has accompanied them over time.

The commercial closes with the protagonist practicing yoga alongside other women. With her arms raised, she expresses a newfound balance: a gesture that evokes well-being, but also self-confidence and the freedom to be herself. A direct reference to the packaging of Lycia Balance, where feminine balance becomes both an icon and a promise.

The campaign has been developed in cuts of  20”,15”, 10” and 6”,  it was produced by Albatros Film and directed by Francesco Quadrelli. In addition to the on air TV planning from 28 June, social and digital activities are also foreseen.

Credits 

Executive Creative Direction: Nicola Cellemme, Georgia Ferraro 

Creative Team: Chiara Demichelis, Carlotta Gilardi

Client Director: Laura Alberti

Client Service: Claudia Bartorelli 

Production Company: Albatros

Pernigotti SpA has entrusted its new advertising campaign to Armando Testa. The confectionery group based in Novi Ligure (Alessandria) has chosen the creative team at the historic Italian agency to develop communication for the Pernigotti brand and its most iconic products. The campaign will go live this coming Autumn.

“We’re speaking directly to Italian consumers once again,” stated Francesco Pastore, CEO of Pernigotti SpA. “We chose Armando Testa for a specific reason: we wanted an agency capable of balancing the weight of 165 years of history with the urgency of an industrial project focused on the future. This campaign is a sign of confidence in the brand, in line with the Business Plan we’re developing. There’s a unique synthesis of tradition and innovation in our products, and we are certain that Armando Testa will be able to tell our story with the creative quality that our purpose—Creating masterpieces of joy—deserves.”

“Telling the stories of great Italian brands is our greatest passion,” said Nicola Belli, Board Member of Armando Testa, “and trying to do so by combining the values embedded in each brand’s DNA with something new that makes it relevant today is the most appealing challenge. That’s exactly what we’ll be doing together with Pernigotti!”

The launch ad for the brand’s new tubing mascara is now on air. It combines performance and comfort, for an impeccable result, easy to love and to remove.

Deborah Milano, the historic Italian makeup brand which is part of the Sodalis Group, has kicked off a new advertising campaign dedicated to the launch of City Lift Volume Mascara, formulated with innovative tubing technology.

The new commercial, created by InTesta – Armando Testa Group, centres on the idea that getting a more glamourous look doesn’t have to be complicated—it can be easily achieved and just as easily removed. City Lift Volume Mascara provides the solution  to this need: a product that can be applied effortlessly, delivers volume and definition, and that washes off with just warm water.

The concept behind the campaign comes to life in a visual and symbolic way: the main character moves through a city where buildings are represented by geometric parallelepipeds. In this setting, dynamic tubes emerge from the mascara packs, to then wrap around the girl’s lashes—reminding the viewer of the product’s tubing technology—and then they form and sketch out Milan’s iconic skyline.

The claim featured in the creativity “So easy, so glam” sums up the essence of the new City Lift Volume Mascara, highlighting the perfect balance between glamour and ease of use.  

The campaign has been on air since 31st May, with cuts of 20”, broadcast on all main TV channels, both linear and on demand. In addition, a digital communication plan will follow with video contents conceived for social media channels. 

Credits:

Agency: InTesta – Armando Testa Group

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro

Creative Team: Carlotta Gilardi, Francesca Graziani

Client Director: Laura Alberti

Client Service: Claudia Bartorelli 

Production Company: Albatros Film

The new campaign embodies the brand’s values, vision, and identity, and it kicks off with  a TV commercial airing from 17th May on terrestrial and satellite channels. A return to the mythical territory of  the Mulino (MIll)  and its Valley, symbolic and fantastical places where the harmony between man and nature becomes a shared emotion and imagination.

Mulino Bianco, an Italian brand of bakery products with over 50 years of history, is launching a new chapter in its communication with “Where Nature Tells a Good Story.”  The new campaign goes on air starting Saturday, 16th May, with a first commercial dedicated to Tarallucci (30-second format), a biscuit first introduced in 1975 as part of Mulino Bianco’s first biscuit line-up. The goal of the new campaign is to reaffirm the unique role Mulino Bianco has enjoyed from its very start: the brand that fosters the hope of  possible harmony between man and nature. A new direction that feels like a homecoming: indeed the entire project has been created by Armando Testa, the agency that, back in the early ’90s, helped build the unique image of Mulino Bianco in the hearts of Italians. As a follow-on after the first Equity subject featuring Tarallucci, the campaign will continue with two additional 30-second and 15-second ads airing over the next two weeks in order to strengthen the new brand message: the delicious simplicity of a snack with Pan Goccioli and the softness of Cuor di Pane. The communication project will also run in dailies, on digital channels, social media and outdoors in addition to in-store initiatives.  

Whenever Mulino has successfully combined nature and culture while tapping into a collective sentiment, it has made a difference. The result of significant strategic and creative work, the new narrative concept “Where nature tells a good story” and all its assets were conceived to create a virtuous ecosystem that unites nature, relationships, and emotions. From this desire—and from the ambition to put Mulino back at the centre of brand communication—the new central creative idea: il Richiamo del Mulino (the Call of the Mill).

THERE IS A PLACE WHERE NATURE KNOWS HOW TO MAKE WAKING UP EVERY MORNING BETTER

The campaign’s first Equity film, presented in a 30-second spot, is designed to reaffirm the role Mulino has played for over 50 years: the star of good mornings in millions of Italian homes. Waking up is magical in the ad and  tastes of fresh eggs and the wheat of Tarallucci, Mulino Bianco’s first historic biscuit, at the heart of a story of wonder, intimacy, and poetry. The ad stars a little girl who wants to give her little brother the best possible wake up. Drawn by the call of nature and passing through the magical gateway of her bedroom, she finds herself experiencing a pure emotion of nature and goodness in the surreal setting of the Valley and the Mulino: with the mill workers and their freshly baked delights.  “When fresh eggs, milk, and wheat come together at the Mulino, Mulino Bianco Tarallucci are created ….  a good morning dawns.” The first five notes, composed for the first historic commercial in 1976, bring the call to life, and in every story, the call reveals small gateways: magical passages that lead from the reality of a bedroom or a kitchen to the Valley. “Smell how good it is,” whispered by the little girl as she returns home, will be the sweetest and simplest way to wake her little brother, who is still asleep. It is the full value of the emotion that nature has bestowed, becoming one of the fundamental features  of the new storytelling.

REYNALD GRESSET’S DIRECTION AND THE MUSIC: A TRUE IMMERSION IN NATURE

Reynald Gresset, was entrusted as director and his design is to bring together authenticity and magic, the storytelling was crafted by the Armando Testa agency to always include a touch of magical realism, required in  both the construction of the stories and in the production choices. All the nature scenes were shot—using anamorphic lenses for an even more cinematic effect—in the open air. The children and actors in  each film ran, rolled, breathed in the sky, and touched the wheat stalks with their hands. So, every gaze captured belongs not to the world of fiction but to that of authentic emotion. And if everything is meant to tell a story of harmony with nature, why not try to do so through music as well? That’s where Armando Testa’s idea came  from –  to collaborate with Human Touch to compose the new music for the campaign: “Il sentiero del grano“. (The Path of Wheat.). The inspiration stems from studying Schumann’s Resonance, the electromagnetic phenomenon that identifies the Earth’s natural frequency, equal to approximately 7.83 hertz. To put it poetically, it is almost “the heartbeat of the planet”: a concept that continues to fascinate researchers, creatives, and musicians alike due to its evocative connection to the rhythms of nature. For the composition of the piece, every “A” note, played by the instruments, is tuned to the Schumann frequency, with the aim of creating a sound that immerses harmony, in line with the storytelling of the campaign.

Credits Mulino Bianco Brand Campaign

Agency: Armando Testa
Executive Creative Directors: Monica Pirocca, Michela Sartorio 
Creative Team: Viola Trentin, Sofia Sasso, Giulia Di Crescenzo, Mattia Grassi
Head Of Strategy: Guglielmo Pezzino
Head Research & Consumer Insights: Emanuela Calderoni
Client Leader: Benedetta Buzzoni
Client Director: Gina Graci
Client Team: Gabriele Baccolo, Carlotta Chiappino
Head Of Content&Social: Andrea Gaetani
Social Strategy: Federica Bramardo
Social Team: Eleonora Valerisce, Giorgia Lago, Marta Celso

Director: Reynald Gresset
Dop: Carlos Ritter   
    
Production Company: Brw Filmland
Executive Producer: Luca Orlando
Line Producer: Simona Ferraro
Producer: Camilla Sangermani
Production Manager: Francesco Narducci
Production Coordinator: Simona Furoni
Producer Post Tex: Cristina Moi
Scenography:  Paolo Monzeglio
Stylist: Cristina Urso
Make Up & Hair: Alfonso Diaz
Food Stylist: Francesca Alberoni
Product Specialist: Walter Saro                                                                               
Editor: Lorenzo Colugnati / Ass Paolo Forestale
Colorist: Claudio Beltrami
Online: Davide Maccagni
Post Cgi: Tailormade                                                                                
Video Post-Production: Tex          
Audio Post-Production: Sample
Digital Video Maker: Xavier Baron 
Demo Food & Digital Food: Zero Table Top 
KV Photography: Marco Pignatelli
Service: Vivi Film
Music: Franco Godi
Human Touch

Advisor: Va Consulting – Alessandro Arbitrio, Alessandra Pasquini, Sonia Rocchi, Flavia Arbitrio   

Media Planning Agency:Publicis Connected Idea

“From your waste, we create value”: a new narrative that highlights the expertise, innovation, and strategic partnerships of Italy’s leading operator in the field of environmental regeneration.

Herambiente Group (Hera Group), Italy’s leading operator in the environmental sector, specifically in the treatment and recovery of industrial waste, is launching its new corporate communications campaign created in collaboration with the Armando Testa Group.

This project marks a key step in the evolution of the Group’s positioning, focusing not only on industrial assets and facilities, but above all on the value generated by expertise, specialized consultancy, and the ability to support companies in their journey to regenerate their industrial waste with a global waste management service and innovative solutions.

The origin of the campaign comes from the need to explain what makes Herambiente a unique partner for industry: not merely as an environmental operator, but a player capable of being part of clients’ production processes, conducting deep-dive analysis, and designing customised solutions for the recovery and transformation of all types of waste at all client production facilities nationwide. This consultative and tailor-made approach allows companies to be supported along the entire supply chain, from management of waste to its reuse as new resources in production processes. This evolved partnership goes beyond the supplier-client approach to offer concrete support to companies in their green transition, helping them achieve their environmental and industrial targets more quickly and effectively.

This is the underlying foundation for the development of the new communications campaign. The creative concept stems from a shift in perspective: industrial waste is often perceived as low-value material destined to be  disposed of. In reality, it holds untapped potential, which can only emerge thanks to those who “know how to see new opportunities in the material.” Herambiente has the know-how to harness this potential and transform it into tangible value, providing process engineering expertise, research and development, and co-design capabilities with clients to transform this potential into tangible value. In the most advanced projects, this might even lead to joint innovation paths, multi-year partnerships, or industrial joint venture initiatives. This vision is also summed up in the campaign’s bodycopy: “Value comes from those who see new opportunities in materials, even when it comes to industrial waste. Herambiente deploys research and development, engineering, innovative systems, and customised specialised consultancy to regenerate your waste and transform it into new, valuable resources for your business.”

The title of the campaign—“From your waste we create value,” or internationally “From waste to value”—clarifies the Herambiente Group’s commitment to positioning itself as a strategic partner in the circular economy, accompanying industrial clients on sustainable and competitive transformation journeys. The payoff flanking the logo, “Your Circular Partner,” reinforces this positioning even more.

The final image in the campaign provides a visual translation of the concept: industrial waste is depicted as a truly valuable asset, underscoring how what is commonly considered waste can become a strategic resource when managed with a structured industrial process based on reliable data, clear responsibilities, and shared KPIs.

“With this campaign, we are renewing the way Herambiente presents itself to the industrial world,” states Maurizio Giani, Director of Marketing & Brand Promotion at Herambiente. “Today, companies are not just looking for someone to manage their waste, but for partners who can integrate into their production processes, understand them, and jointly design solutions that improve environmental performance and at the same time industrial results. The campaign “We create value from your waste” perfectly captures our vision of circularity applied to industry and our role as a circular partner supporting customers in their transition towards an increasingly green, innovative, and competitive economy.” This vision fits seamlessly into the broader initiative that the Hera Group has been pursuing for nearly thirty years through SCART: a project that demonstrates how waste materials can be transformed into works capable of generating cultural, aesthetic, and symbolic value. Incorporating this language into a B2B campaign means not only talking about sustainability, but making it tangible and inspiring: waste not as a problem to be managed rather a resource to be capitalised on.” 

“The idea behind the campaign stems from a shift in perspective: to show waste not for what it appears to be, but for the value it holds and what it might yet  become. Today, industrial sustainability is no longer defined solely by facilities or processes, but by the ability to generate new visions. That’s why we decided to portray industrial waste as works of art, because the value lies not in the material itself, but in the ability to recognize its potential and imagine new possibilities. It was inspiring to work with a company like Herambiente, which translates this vision into processes, innovation, and concrete transformation every day,” comment Georgia Ferraro and Nicola Cellemme, executive creative directors at the Armando Testa agency.

So, the campaign represents a strategic step toward strengthening Herambiente’s brand identity at the international level, consolidating its positioning as a partner of excellence in global waste management, and highlighting the Group’s role as a European leader in the circular economy, capable of developing advanced engineering solutions and innovation pathways shared with businesses. The new campaign will be rolled out across various media—print, digital, and commercial communications during sector trade shows and events—and represents a key element in Herambiente’s positioning strategy as the industry’s go-to partner in the transition towards ever more innovative and  sustainable production models.

Credits:

Agency: Armando Testa

Executive Creative Direction: Nicola Cellemme, Georgia Ferraro

Creative Team: Chiara Demichelis, Davide Cortese

Head of Client Service Milan: Emanuele Cicogna Mozzoni

Account Team: Ludovica Tonti, Gaia Salandrini