Author: Rosi Iozzo

Armando Testa Turin created the concept for Salumificio Palmieri’s new communication campaign, aimed at highlighting their top product: Mortadella Favola.

This is a special product, just as the name suggests, because it is created from a great intuition: indeed, Favola is the first mortadella in the world to be encased and cooked in its natural rind, this means it tastes great, has a fantastic aroma and is different from all the others.

To emphasise just how unique this product is, the creative team in Armando Testa Turin planned a number of different touchpoints: a press page, with an evocative key visual and a clear message, and a dedicated social pack consisting of several editorials, all aimed at conveying the inimitable taste of Mortadella Favola.

Because there’s only one Favola.

CREDITS

Direzione Creativa Esecutiva: Michele Mariani

Direzione Creativa: Andrea Lantelme, Sara Greco

Creative Team: Clara Vincelli, Laura Celli Volta, Beatrice Corbelletti

Head of Client Service Turin: Giovanna Farè

Client Service: Gabriele Nolfo

Social Media Managers: Elisa Li Causi, Chiara Sclerandi

Media Center: Media Italia

Team spirit, passion, dedication are values shared by Esselunga and the athletes in the Italian Team. Esselunga is extremely proud of this partnership, being publicised with a multi-platform campaign which revolves around the message, “uniti per passione” (“United by passion”), and which includes outdoor, press, graphic spot and even some contents to be featured in Casa Italia in Paris.  The creativity was conceived and developed by the Armando Testa agency and encompasses different language for each touchpoint.  For the outdoor, a graphic and photographic approach was selected featuring Esselunga’s own logo which takes on the 5 colours that represent the continents and underlines the spirit of brotherhood, historically intrinsic to the event.  In every subject the logo is overlapped by an athlete captured at the pinnacle of an amazing performance: Nicolò Martinenghi, Mattia Furlani and Paola Egonu, all members of the Italian Team. Their images turn light blue to emphasise their belonging to Italy, as if all our support as fans could almost be seen.  The same creativity was also adapted for the graphic spot and the contents will be broadcast in Casa Italia where it will create a 360° immersive environment.  In contrast, the language for the press campaign will be Esselunga’s more traditional style: beautiful radicchiolettuce leaves become a burning fire to symbolize the emotions that the Azzurri team can ignite in all of us. The campaign has been running since 26 July with media planning managed by Media Italia.  Credits Agency: Armando Testa Executive Creative Director: Michele Mariani  Creative Team: Sara Greco, Andrea Lantelme, Stefano Arrigoni, Dario D’angeloAccount Team: Gianni Sernia, Laura Alberti

Production Company: Armando Testa Studios 

AT Design, the unit in the Armando Testa Group that specialises in branding and design, has created the logo to celebrate thirty years of activity of the Istituto Europeo di Oncologia.(Europenan Oncology Institute). 

This linear design is full of meaning, encompassing all the history of research, the cutting edge technology and the pioneering vision of the Institute.  

The agency devloped lettering which is incisive yet at the same time smooth, to make the link between the IEO and its thirty years. 

Using a forward moving projection the IEO acronym is reflected in the number 30, creating a shape that conveys strength and authority. The mirrored letters  allude to  the important standing the name of IEO enjoys in the scientific world and the prestige the Institute has attained over the course of these thirty years.  

This logo will be part of the Institute’s online and offline communication, alongside the institutional logo for the whole of 2024 and be featured on all the initiatives planned during the year. 

CREDITS:

Creative Director: Roberto Gresti

Copywriter: Delia Laviola

Client Service: Carlotta Paterlini

Valerio Tutore has covered the role of Head of Research and Strategy in the agency since 2016, and he now takes on the position of General Director of Media Italia, the media centre of the Armando Testa Group.

“I’m really happy and enthusiastic about this recognition. This appointment makes me truly proud and it represents a great achievement but it is just one step in a long journey in this multi-faceted group which is in continuous evolution, and which has welcomed me like a big family and inspires me to find the surprising side of things every single day.” – Valerio Tutore comments.

Valerio Tutore has a PhD in Statistics and many years of both national and international experience in market research at Nielsen and Nextplora. Along with Chief Digital Officer Andrea Marcolin, he has been a member of the Board of Media Italia since 2022, in addition to being on the Board of Directors of Audiradio.

“I am very happy with this recognition for Valerio. It is wholly deserved in this field, since he fully shares the philosophy of Media Italia and the Armando Testa Group, he strives every day to evolve and innovate, he’s been able to bring new energy to what the agency can achieve ”adds Valentino Cagnetta, CEO of Media Italia and Vice President of the Armando Testa Group.

Following the tender to award the 2024 communication campaign for the CISTIFLUX brand, Alfasigma awards the Armando Testa agency.

The creative, which aims to promote urinary tract wellness, began as a restyling of the previous print campaign, but now extends to new formats: radio, digital, social, and display ADV. Initiative, Alfasigma’s media partner, worked to highlight the Cistiflux brand as an ally for urinary tract wellness by promoting a multichannel campaign.

The communication concept “I Like Cystiflux. And I get back to doing what I like” is developed through a graphic format that is inspired by the world of social media and puts several women at the center, who can finally get back to doing the activities they love most thanks to a newfound urinary tract wellness.

On the same concept was developed the 25” radio spot that creatively uses the medium: in fact, the listener hears music with lively, lighthearted tones continuously fragmented by the falling of small drops that represent the urinary tract discomfort that disturbs the rhythm of sufferers’ days. At the end of the commercial, the rhythm of the music returns in a linear fashion, suggesting that urinary tract wellness has been restored, with the help of Cistiflux.

Armando Testa is pleased to partner, once again, with one of Italy’s leading pharmaceutical companies, providing its expertise in this area.

Credits

Client: Alfasigma

Director Consumer Healthcare: Adelaide Raia

Marketing Director Consumer Healthcare: Serena Ferrari

Nutra&Intimate Care marketing manager: Veronica Pauletto

Brand Manager: Anna Montanari

Media Manager: Barbara Orsi

Agency: Armando Testa

Executive Creative Direction: Georgia Ferraro, Nicola Cellemme

Creative Team: Chiara Demichelis, Chiara Panattoni, Roberto Capodanno

Head of Client Service: Giovanna Farè

Client Service: Chiara Bonet

Media Agency: Initiative