Armando Testa Turin created the concept for Salumificio Palmieri’s new communication campaign, aimed at highlighting their top product: Mortadella Favola.
This is a special product, just as the name suggests, because it is created from a great intuition: indeed, Favola is the first mortadella in the world to be encased and cooked in its natural rind, this means it tastes great, has a fantastic aroma and is different from all the others.
To emphasise just how unique this product is, the creative team in Armando Testa Turin planned a number of different touchpoints: a press page, with an evocative key visual and a clear message, and a dedicated social pack consisting of several editorials, all aimed at conveying the inimitable taste of Mortadella Favola.
Because there’s only one Favola.
CREDITS
Direzione Creativa Esecutiva: Michele Mariani
Direzione Creativa: Andrea Lantelme, Sara Greco
Creative Team: Clara Vincelli, Laura Celli Volta, Beatrice Corbelletti
Head of Client Service Turin: Giovanna Farè
Client Service: Gabriele Nolfo
Social Media Managers: Elisa Li Causi, Chiara Sclerandi
Media Center: Media Italia
![](https://www.armandotesta.it/wp-content/uploads/2024/07/PLM06_Favola-Mortadella_Cor-Sera-275x404_FM00_HD-697x1024.jpg)