Author: admAT

BA NA NA!!! That’s the sweet obsession of the loveable Minions, with their record takings at the cinema box office. And what better banana better than Chiquita could have been chosen by our heroes, real experts and extremely demanding when it comes to bananas?

The release of the new blockbuster from UNIVERSAL has broken box office records, taking more than one billion dollars globally. At the same time Chiquita has launched a comprehensive plan of activities to celebrate the natural union between the delightful Minions and the most loved 10 e lode banana in Italy. There are prizes to be won every day with the Minions, just by going to the Chiquita.it site and the luckiest visitors will fly off to New York.

A ad running on TV, the web and cinema since Sunday as well as point of sale materials were developed in collaboration with Armando Testa and the Minions will be featured smiling with the blue-stickered banana in static and dynamic outdoor ads in a number of cities in Italy from the end of the month.

Planning for the campaign, using all media was handled by Initiative. Creative direction from Michele Mariani, art director Barbara Ghiotti, copy by Alessandro Brunetti. Production Company Little Bull.

Lavazza was the partner of the US Tennis Open for the first time this year, becoming the official coffee. Such an event could not have been better celebrated than with the extraordinary all-Italian ladies’ final, between Flavia Pennetta and Roberta Vinci. Their match attracted attention from worldwide media, not only Italian.

To commemorate such a historical feat, where Lavazza was supporting the two amazing athletes, we created an ad to celebrate the highest point ever reached in Italian tennis. The ad was decided upon on Friday evening, when it was clear who was in the final, after the unexpected victories of Pennetta against Halep and Vinci against Serena Williams. A whole page ad appeared in main dailies between Sunday morning and Monday. Lavazza undertook a series of initiatives on all social networks at the same time.

Executive creative direction from Michele Mariani, creative director Andrea Lantelme, copywriter Federico Bonenti.

The new campaign to promote Gimme5: the innovative app from AcomeA SGR, to start saving and investing with just 5 euros, has been running again since the end of June in outdoor and on the radio.

The star of the multi-subject campaign is the little piggy, the symbol of Gimme5, which plays the part of different animals depending on the message and so it looks like a bull, a hare, and an unbridled horse.

In the two of the radio subjects a cow and a sheep are the animals that the pig tries to take on, but the results are rather poor.

With creative direction from Vincenzo Celli and Dario Anania, copywriter on the campaign was Federico Bonenti with art director Andrea Lantelme.

Postproduction by LSD and the radio ads produced by Eccetera Produzioni Audio.

The Tavernello campaign has been back on all the main national and satellite channels since 5th July 2015 and for the first time it will be launched on the web from 6th July. The ad shows images of branches entering the houses of Italians to offer them the best wines from selected vines.

“The objective of this campaign is to promote the bottled Tavernello line, winking an eye to a younger audience, without forgetting the historical traditional table wines”, comments Elena Giovannini, Marketing Manager of Daily Caviro.

The new 15” cuts focus on presenting the bottled wines and the pleasure of enjoying them everyday and in informal situations. For anyone who wants to sample a good Italian wine Tavernello presents Chardonnay, perfumed and fruity, Syrah-Cabernet, full-bodied and spicy, and the two sparkling Tavernellos White and Rosé, both fresh and fruity.

Tavernello is an excellent choice: both for bottled wines and traditional table wines.

With creative direction from Piero Reinerio, art director Monica Pirocca and copywriter Michela Sartorio worked on the project. Directed by Dario Piana, for production company Little Bull. Planning by Media Italia.Dal 5 luglio 2015, la campagna Tavernello è tornata on air su tutte le principali emittenti nazionali e satellitari, e andrà per la prima volta anche sul web dal 6 luglio. Lo spot mostra le immagini di tralci che entrano nelle case degli italiani per offrire i migliori vini da vitigni selezionati.

The 30” launch ad (20” on the web) for the new Infasil Donna women’s deodorants is on air from 5th July on main TV channels. This is an innovative product line, which has been specially created for women’s skin.

The film starts off with the word “innovazione” (innovation) which highlights the innovative contents of the deodorants, it then turns into the Infasil logo set against a background of pink hexagons, the graphic icon of the line. The hexagons flutter towards the screen to reveal the Infasil Donna products against elegant and refined lighting which emphasises the attractive packaging. The film uses images of a beautiful woman and her skin to explain that the Infasil Donna line, works not only as a deodorant but also cares for women’s skin which is thinner and contains less collagen fibres.

In a second step we discover more of the products in the line. The first one is Infasil Donna Puro, in spray and roll-on, which is ideal for sensitive skin since it is nickel tested. The second one is Infasil Donna Rigenera, in spray and cream, for skin which is exposed to everyday stress such as hair removal, cleansing and scrubbing. A demo of an “in vitro” test shows us how the Donna Rigenera derma-replenishing complex is able to restore the protective barrier of the epidermis, ensuring the woman’s skin is smooth and luminous.

The film closes with the smiling face of the protagonist next to the packs with her arms crossed as if she was hugging herself. At the same time the voice over reminds us the line of Infasil Donna deodorants is “Solo per noi donne”. (Only for us women)

With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Chiara Demichelis worked on the project. Directed by Pierluca De Carlo for the production company Little Bull (Armando Testa Group).

With one week to go until the start of the new Dreher campaign and the launch of the new categories, contagion s spreading with the airing of a new TV ad and the radio planning for six subjects.

The representative from The Sdraiers, those determined to get a tan, will be on television to close the circle of ads as he joins The Grigliers, those in charge of the barbecue, and The Calcettors, those playing on the astroturf, and The Faidaters, the DIY enthusiasts.

Other new categories will be celebrated on radio as well as the groups featured on TV.

The campaign was created with executive creative direction from Michele Mariani (Armando Testa executive creative director) and Jacopo Morini (creative director of Testa Digital Hub, the digital unit of the Armando Testa group) along with Federico Bonenti (copy) and Andrea Lantelme (art), and it was produced by Indiana and directed by Henrik Sundgren.

The radio ads were produced by Eccetera.

Sound track for TV and radio was composed by Bobo Marcucci.

Tantum Verde the brand from the Angelini Group specialising in oral hygiene is communicating the launch of its medicinal mouthwash, Tantum Verde Bocca, with a 30” ad which will debut on 21st June on main TV channels and the web. Created by the Armando Testa agency the dialogue in the ad is fresh and spontaneous as well as being topical and informative.

Objective: present and highlight in an authoritative yet approachable way the special features of Tantum Verde Bocca, medicinal mouthwash, as a remedy suitable for inflammation and swelling of the gums.

The film stars a young couple. It is morning and the husband is in the bathroom looking in the mirror and complaining about his sore gums. His wife is smart and thoughtful, and with an expert gesture she uses a soft pick to lower her husband’s lip and check them out. When she sees the swollen gums which are about to bleed, the wife reprimands her husband who tires to make excuses about his daily oral hygiene habits. Using an authoritative and affectionate tone, the wife explains that “hygiene is important but might not be enough when there is inflammation”, and then she recommends trying Tantum Verde Bocca, a medicinal mouthwash which is suitable for mouth and gum care. The demo explains the triple effect: pain relief, reduction of the inflammation and fighting bacteria.

Then we see the protagonist again at the end of the day when he is going to pick his wife up from work. His wife asks a considerate question. “And your gums?” and he replies with a simile, lowering his lip and showing that it is healthy again.

Then his wife reminds him “See, when there is an inflammation…”, and then because he has learned his lesson he finishes for her in an amusing way with “…I can try Tantum Verde Bocca!”.

The ad closes with a friendly cuff on the jaw from the wife accompanied by her saying “Bravo!”

The launch will be supported at the same time in pharmacies with specially created materials.

With creative direction from Piero Reinerio, art director Laura Pelissero and copywriter Francesca Palazzo worked on the project. Directed by Luca and Marcello Lucini for Production Company Little Bull (Armando Testa Group).

The YouTeach context has come to a close with the end of the school year. This contest from TIM was dedicated to youngsters at Italian high schools. The initiative was developed in collaboration with MIUR, and is part of TIM’s Corporate Social Responsibility activities #ilfuturoèditutti, a programme of initiatives based on creating values to be shared with community where the company operates.

Created by TIM and Armando Testa with Ilaria Accornero and Daniela De Seta, with creative direction from Dario Anania, Vincenzo Celli and Jacopo Morini, the aim of the contest was to make youngsters aware of the positive aspects of the web. The students were asked to take over their teacher’s job to produce a video starring themselves to explain the best way to use social media.

The response from schools was excellent: 119 creative and fun videos demonstrated the great passion the young people and teachers showed for the initiative, a signal that schools are alert and attentive to social responsibility actions which are able to harness the positive energy of the new generations.

96 videos met the standards required to enter the contest and the jury made up of Nicola Conversa (Nirkiop), Marzia Calvano (MIUR), Anna Lanfrancone (Telecom Italia), Raffaele Panizza (journalist) selected the one from class 2B from high school “A. Volta” in Francavilla al mare, a classical high school from Ortona, which was awarded a surprise candid camera presented in person by the “webstar” Nicola Conversa of Nirkiop and by the complete jury during an event hosted by Jacopo Morini star of the TV show “Iene” and all featured in an online video (Production Company Little Bull).

A tribute to all the love every parent shows in protecting their children from the realities of life: that’s how “The Great Flight” came to life.

This Chicco film was created by Armando Testa Turin and produced by Filmmini, a unit of Filmmaster Productions, directed by Federico Brugia.

The story tackles the delicate subject of saying a final farewell to a member of the family, with as much grace as possible. And it does so with poetry, emotion and magic. The tone is the dreamy tone of a fairy tale. With all the imagination that should overflow in life, even for adults.

“There are ideas which would never have seen the light of day if we had not had a client with a wide vision who was willing to go there -says Nicola Belli of the Armando Testa Group-, a partner with whom we could create a courageous project, taking an inventive approach to such an emotional and delicate subject.”

Director Federico Brugia, comments: “In this film we are certainly tackling a subject which is undoubtedly difficult, we thought hard about it and have turned it into something magical and light while at the same time extremely sophisticated; thanks to the attention paid to the details in the sequence of images. I used butterflies to convey the concept of lightness, and the image of the ceiling is where this is expressed to the max”.

The campaign is on air on Sky channels and online, and it is dedicated to everyone who makes a commitment every day to raising their children. Because children should be children for as long as possible.

CREDITS:

Advertising Agency: Armando Testa, Turin, Italy

Creative Director: Vincenzo Celli

Art Director: Matteo Pozzi

Copywriter: Samantha Scaloni

Clients Service Director: Tiziana Perotti

Director: Federico Brugia

Production: Filmmini

Executive Producer: Lorenzo Cefis

Producer: Anna Sica

Director of Photography: Luca Esposito

Editing: Cecilia Falsone

Color Correction: Claudio Beltrami @Band

CGI: Mattia Bruno @Band

Compositing: Alberto Mantini @Band

Music: “Butterfly”, composed and performed by Luigi De Gasperi

The new subject in the Lavazza Paradise campaign dedicated to Qualità Rossa coffee was created by Armando Testa and it contains an important innovation. The ad has been on air since Sunday 31 May.

After many years, the light, melodic musical arrangements by Giancarlo Colonnello which accompanied so many episodes set in Paradise, have been replaced by a new composition directed by the Maestro Nicola Piovani, Oscar winner with the sound track for the film Life is Beautiful (La vita è bella).

This prestigious composer is a pianist, orchestra conductor, composer of music for the cinema and the theatre, he has written songs and chamber music and symphonies. By choosing him, Lavazza has confirmed its quest for excellence in all aspects of its communication.

Against the notes which have found their home among the clouds, once again we come across the couple formed by Enrico Brignano – Tullio Solenghi. They are discussing a very simple concept but, because of a misunderstanding, it has been interpreted in two completely different ways. *

These crossed wires leads to a play on words between the two, but at the end they manage to clear it up in an amusing way: in front of two piping hot cups of Lavazza Qualità Rossa coffee, Enrico Brignano and Tullio Solenghi agree that happiness comes from little things.

And not in the little houses, as Brignano was convinced of at the beginning.

Enjoying a great little daily pleasure like Lavazza coffee, it would seem that the discussion is over.

But the final twist in the last scene reignites the saga of the misunderstandings.

The ad was created by the Armando Testa agency, just like the whole Paradise campaign.

Creative direction by Mauro Mortaroli, copy Leonardo Manzini, and directed by Alessandro D’Alatri, Production Company Filmmaster Productions.

On air on all TV channels and the web.

* In Italian “cose” = things, while “casa” = houses