Author: admAT

The consortium to safeguard Asti d.o.c.g. has entrusted Armando Testa (Turin Headquarters) and Media Italia with its return to communication for the festive period featuring its sparkling wine Asti d.o.c.g. the ultimate symbol for enjoying a toast and which has always personified Italian good taste.

“The objective” says Nicola Belli, Armando Testa board member “is focus public attention again on the sweetness and festive spirit of Asti d.o.c.g. the ultimate symbol for enjoying a toast and which has always personified Italian good taste. This product is unique just like the land of its origins, which has made history. This is a name recognised the world over and which is now back to talk about itself again.”

The new campaign has been running since 15 December on TV, the web and outdoor. It shows a surprising way of making a toast with its iconic glass, of exchanging season’s greetings and sharing this festive time. Thanks to its low alcoholic contents, its pleasant sweet taste and its natural festive soul, Asti d.o.c.g. is the only sparkling wine which you can always drink in lots of different situations. So it is an ideal toast at this time for sharing.

Creative director and art director Andrea Lantelme and vice creative director and copywriter Federico Bonenti worked on this project for the Armando Testa agency with executive creative direction from Michele Mariani.

The ad was created by the production company Haibun, director and director of photography Luca Robecchi; sound design Bobo Marcucci; voice over artist Alice Bongiorni. The photos were shot by Andrea Melcangi; post production Martin&Rainone.

Planning by Media Italia.

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Vecchia Romagna makes it debut in Canada with a communication campaign running outdoors and on TV and clearly dedicated to the younger market.

Planned until the end of December 2016 on Telelatino and in the test area of Toronto, the launch phase of the “Vecchia Romagna Remix” campaign is aimed particularly at a focus target with Italian and Latin origins.

The famous Italian spirit wanted to emphasis the “Latin” DNA of the brand, as it speaks to new generations in the international market too. That’s why they decided to adapt the Italian campaign created by the Armando Testa agency to suit the local market, using a creative “remix” of the values which have always been associated with Vecchia Romagna: tango and emotions.

The “Remix” theme comes to life in the story in the ad with a “club” version of Libertango, the super well-known soundtrack from the Italian campaign of the brand, created by the famous French DJ Bob Sinclar (bobsinclar.com).

In the outdoor campaign the brand plays with the same theme exploiting the original pack-shot of the spot: a bottle of Vecchia Romagna wearing a DJ headset.

Credits:

Brand: Vecchia Romagna

Executive creative director: Michele Mariani

Art director: Lara Eandi

Copy: Daniele Bona

Production Company: Filmmaster

Director: Denis Thybaud

Jingle: Libertango by Astor Piazzola remixed by Bob Sinclar

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TIM welcomes “i Senso D’oppio” to their big WithYouWeDo family.

The two cabaret artists from the TV show “Zelig” are the new testimonials for TIM’s crowdfunding platform which supports innovative projects of social use which benefit Italy.

In the campaign created by the Armando Testa agency with its Testa Digital Hub division, the comic duo use an engaging video to launch the WithYouWeDo recruitment, addressed to anyone looking for funding for an innovative project of social benefit.

Three donors will be selected from all those who make a donation of at least five euros to support projects until 13 April 2017 and then they’ll have the good luck to meet the comics backstage during their famous cabaret show.

With creative direction from Jacopo Morini, art director Marta Klaic and copywriter Andrea Dell’Osa worked on this project. Account service: Nicola Belli, Loredana Ambrogi, Chiara Tosto. Production Company: Bananas.

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This year Esselunga along with Armando Testa has decided to celebrate Christmas, by giving Italians the gift of a very special story describing the exclusive relationship Esselunga has with its clients, as told by director Chris Columbus.

The director emphasises: “The way Esselunga is based on, and has built on family values made a big impression on me and so it was a privilege and honour to be part of this project”.

This is the great American director’s first venture into the world of advertising and he has created a real little cinematic gem.

With the magic from his “Harry Potter” films the warmth of “Home Alone” and “Mrs. Doubtfire” the result is an exceptional ad of 60” following in the tradition of the big UK and US chain stores during the Holiday season.

Chris Columbus continues: “This is the first time that I have worked with an advertising agency and Armando Testa gave me and my staff the opportunity to create a world which I believe Italian kids will fall in love with: a world never seen before, a magical place!”.

The ad describes an unusual, warm and magical Christmas at the North Pole where, instead of snow, lots of letters are falling down representing the wishes of Italians.

The director concludes: “When I saw the presentation for the first time, I thought it was possible to create Santa Claus’s world in a way that’s never been seen before.I’ve never been satisfied with the way it’s been described in other films and TV programmes. I thought it should have been a warm magical place which would take people’s hands and invite them in ”.

In the images we see Father Christmas and his elves who are so exhausted because they are collecting all the letters, and so many wishes that instead of using their usual sleigh for the gifts decide to use an Esselunga truck, driven bySanta Claus himself which sets off from the Pole for Italy.

Esselunga choseChris Columbus to tell this story and all the magic of Christmas, as well as the best talents from the world of cinema including director of photography John Mathieson (Gladiator) set designer Jon Hutman (The tourist) and costume maker Penny Rose (Pirates of the Caribbean).

The spot was produced by the Production Company Independent, and was filmed in the Pinewood Studios in London, which famously provided the sets for many James Bond films and for “Harry Potter”.

Postproduction by MPC London.

The sound track is a cover of the track “I want a Hippopotamus for Christmas” by Quiet Please and recorded in the Abbey Road studios in London.

Executive Creative Direction from the Armando Testa agency by Michele Mariani (art director Barbara Ghiotti, copywriter Sara Greco).

The agency team collaborated with the Esselunga’s Communications Direction, headed by

William Willinghton.

The ad made its debut on Wednesday 30 November on all national and satellite networks. The campaign connected with the ad and with the tie-in promotion“One thousand I-Phone 7s a day for you from 1st to 24th December” will be planned in parallel for radio, outdoor, press, dailies, web, cinema and points of sale.

Planning by Media Italia.

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A magical sky lit up by the light of the moon, a flurry of snowflakes falling down, bells ringing sweetly… and the architect with his welder’s mask struggling with an enormous gift pack.

A Modo Mio Jolie Christmas makes its TV and web debut on 1^st December with a new ad, created by the Armando Testa agency. It lights up Christmas for Italians and may also inspire anyone still looking for the perfect gift.

Indeed, what more could you ask for than “something of design but also useful?” Today you can get it! All you have to do is choose the colour: Lavazza’s new Jolie, the super silent and super compact A Modo Mio system machine.

This is the third episode in the new campaign “Così buono ce n’è uno solo” (So good that there’s just one), with Maurizio Crozza in the role of Saint Peter, the Architect and the Cherubs, which started off in September and signs off the end of 2016 with great magic and even greater entertainment. To wish everyone a better and more smiley Christmas than ever before with the aroma of the unique Paradise coffee.

Agency Armando Testa

Creative Direction Michela Sartorio and Monica Pirocca

Director Paolo Monico

Production Company Filmmaster Productions

Postproduction Band

Music Paolo Re/Paolo Jannacci

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According to recent research conducted by Blog Meter on the spirits category Amaro Montenegro’s Facebook page ranks number one in Italy for total engagement

As far back as 2015 the brand was following a clear pathway to ensure it was up-to-date and to draw the brand closer to people while still remaining faithful to the historical values of its DNA (authenticity, friendliness and solidarity). This was achieved thanks to the digital strategy developed by TDH (the innovation unit of the Armando Testa Group led by Creative Director Jacopo Morini, formerly from the Italia 1 TV show ”Iena”).

“Social media play a crucial role in this repositioining – comments Morini – and our editorial plans have been successful thanks to a mix of humour, authenticity and attention to what’s happening at the moment to create or capitalise on the most widespread online trends; and it is an added pleasure for us to see that we are shared positively by pages from “professionals” such as Ninja Marketing, Pubblicità Creative e Bizzarre as well as by the most popular pages of pure entertainment like Commenti Memorabili*, La piaga dei Cinquantenni sul web** as well as others.”

The hashtags #saporevero and #eroiveri have triumphed and have got many people engaged in a spontaneous way including showbiz personalities such as The Modena City Ramblers, Nitro and Pierluigi Pardo who have all shared their passion for Amaro Montenegro, making it immortal with the iconic bottle.

Social action media (reactions, comments and shares) for every post has always been excellent (around 60.000 interactions are recorded every month) thanks to the community management strategy directed at constantly getting fans involved.

The aim of the on-going dialogue with the fans and with the Facebook eco-system is therefore to gradually build up a “Love brand” but offline also plays a fundamental role in this relationship.

Indeed on 25 November Amaro Montenegro will stage its first mega-event

“Una notte da #Eroiveri” in the Rockspot gym in Milan, the biggest climbing hangar in Europe. More than 1500 guests have been invited to this epic party which was organised with artistic direction from Testa Digital Hub and it shows – now more than ever – that digital and field must always be more and more integrated and interconnected if you want to create a strong relationship with consumers.

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How is it possible that the word “boredom” appears in an Alfa Romeo ad?

Since we’ll be thinking so much about the images that it will be totally eliminated. We humans are constantly looking for ever more intense emotions.

And even when we succeed in reaching the maximum level of adrenaline, it is still not enough. We still look for a stronger emotion. Even more intense.

That’s why Alfa Romeo has created an emotion that outdoes even itself.

That’s why the new Giulia Veloce Q4 with the All Wheel drive system was created.

A car that combines sportiness with elegance and the all wheel 4-wheel drive.A car that guarantees great driving pleasure even when the weather conditions are not the best.

Snow, rain, winding roads are not a problem, quite the reverse they’re transformed into an adrenaline filled thrilling driving experience.

Power, stability, sporty driving, safety, italianness are just some of the ingredients that make up the character of the latest arrival in the Alfa Romeo “meccanica delle emozioni” range.

The creativity is by the Armando Testa agency with creative direction from Raffaele Balducci, production was handled by Movie Magic, directed by Jacques Steyn.

The campaign is running in Italy on TV, Radio, and Press and will also be launched at the international level in the main European countries.

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Claudio Marchisio, dad and top-level sportsman, is now the face chosen by Chicco for one of their Christmas campaign ads, on air on all the national networks since November.

Chicco has always been keen on getting closer to sports, with toys conceived to allow even the smallest kids to have fun and follow their passions with parents and friends.

Claudio Marchisio is the perfect embodiment of the positive values sport teaches:

“Playing is one of the most important experiences for kids and when they have fun doing so then it contributes to increasing their passion for movement and sport. We are happy today to be able to announce that Claudio Marchisio is the new testimonial of the Christmas toys campaign ” comments Beatrice Colosio, Communication&Digital Manager Chicco Italia.

All kids love playing and with their toys and fun kids can experience great adventures, stimulate their creativity, imagination and consolidate their manual and logical skills.

During the festive season they encounter even more stimuli for their creativity, more opportunities for fun and more time to dedicate to games and sharing with all the family.

In the new ad Claudio Marchisio is shown in his role as a daddy, struggling with his two kids playing with some of Chicco’s new toys: the Jungle Rugby sports centre and the electronic football game Goal League.

The campaign was created by the Armando Testa Agency.

Chicco

Brand dedicated 360° to the world of kids. It offers specific and safe choices to always be right by the side of parents in the unique, extraordinary journey they experience as their baby grows day by day right from birth. For more than 60 years Chicco is “Dove c’è un bambino” (Where there is a child): thanks to its Osservatorio, it can engage with parents, observe kids and collaborate continuously with experts and with the medical and scientific world, so it is close to parents and families to listen to them and provide them with simple and effective answers. Chicco is one of the top 10 Italian mass-market brands in the world; it is present in more than 120 countries and is always growing.

For further information:

MSL Italia – Chicco Press Office

Paola Salmoiraghi – 02 77336.409 – paola.salmoiraghi@mslgroup.com

Emanuela Rotoli – 02 77336.290 – emanuela.rotoli@mslgroup.com

Artsana Group – Chicco Press Office

Manuela Cervelli – 031 382210 – manuela.cervelli@artsana.com

What’s more beautiful than a baby who’s playing? This is just the sensation that you experience in the subjects of the new Chicco campaign created by Armando Testa.

A campaign created in Italy for Italy, but also planned for TV in Europe and USA.

The director is the Catalan Elena Trapè who knew exactly how to illustrate real moments of kids at play and learning, enjoying real fun involving adults and kids.

The campaign also features the educational aspects of Chicco toys: a hobby table, the grown-ups’

tablet Happy Tab “Talent Edition”, Driver 500, Lello il Carrello, (Lello the Cart)

RoboChicco, the legendary Baby Rodeo and the Football Goalmouth from the Fit&Fun line.

This subject which is connected to football its education and socialising aspects we find the little camel Juventus midfielder, Claudio Marchisio, because sport and its values are important at any age and because “Man doesn’t stop playing because he gets old, but he gets old because he stops playing.”

CREDITS

Agency Armando Testa di Torino

Client Account Tiziana Perotti

Client Service Lucia Scaffardi, Chiara Tosto

Creative Direction Vincenzo Celli

Production Company FilmMaster

Director Elena Trapè

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The light taste of the Alice pizzas, the Italian pizzeria franchise, has invaded the streets of Rome, as created by InTesta. Part of Armando Testa Group, the agency has developed the dynamic corporate campaign and decor-dynamics to communicate the variety and the lightness of the Alice pizzas.

The origin of the idea comes from the product itself, a particularly light dough but full of taste and imagination.

The close-up images of the pizza highlight different combinations, inviting passers-by to pause and enjoy the novelty. Tram number 8 will feature six subjects as it runs along the city centre streets bringing all the great flavours of a good pizza to town.

The same visuals are also the stars of the press subject “franchising” which was conceived to present the winning “Alice Pizza” format to all those potential entrepreneurs operating in the food sector. The campaign will be planned in trade press and in the run up to the most important agribusiness fairs.

The communication project is complemented by the development of a new graphic look & feel for the POS materials for around 100 “Alice Pizza” shops operating throughout Italy.

Credits:

Agency: InTesta – Armando Testa Group

Creativity: Maddalena Testa (art director), Delia Laviola (copywriter)

Client Service: Andrea Rosa Ammaturo

Photographer: Riccardo Abbondanza

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The idea came from Testa and Partners, an agency in the Armando Testa group based in Los Angeles, the campaign brought together the Fiat brand and Paramount Pictures and it has now been awarded the Gold Medal at the Clio Key Art Awards in the “Theatrical Partnerships” category.

Clio Key Art Awards represent a recognition of excellence in the creative marketing sector for the entertainment industry.

The campaign was presented for the first time during the Golden Globes ceremony and later at the 50^th Super Bowl Pregame, before arriving in Europe to promote the film. Derek Zoolander, alias Ben Stiller, is seen playing with a camera which is out of the ordinary: it is a speed camera. On board his yellow FIAT 500X, Derek is immortalised by the flashes from his speed camera as if on a photographic set, every so often he flaunts his most famous expression: the legendary “Blue Steel”. This unusual photo shoot is soon interrupted by the police. But for Zoolander, it represents one of his most beautiful works.

The campaign enjoyed such success both on TV and in the social media that it was awarded the CLIO. It also shows the natural link between the car which best epitomises Italian style and one of the most iconic cinema characters from the world of fashion. The narrative style used is ironic, fun, unexpected and “out of the box”, a perfect match for the spirit of the 500 brand and the character of Zoolander.

Spot: “Selfie”

Agency Credits

Executive Creative Director

John McMahon – Raffaele Balducci

Creative Director

Angelo Ratti – Gabriele Di Donato – Mike Goedecke – Giovanni Settesoldi

Copywriter

Chad Einbinder – Julie Babcock – Rachel Yanovski

Account Director

Raffaele Reinerio

Account Supervisor

Matthew Wells

Editor

Phil Perri

Broadcast Producer

Greg Stacy

Post Production Supervisor

John Ryan

Director

Jeff Mann

Production house

Epoch Films

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https://youtu.be/5sQ5480WpWM