The contest from Amaro Montenegro Be The Vero Bartender – The Talent is underway again and for its launch Amaro Montenegro created a video describing the skills of real, authentic bartenders who are modern heroes. The video has been online since mid-June on the site betheverobartender.it and there are two different short cuts on the brand’s social channels and trade web magazines. The objective is to back up the recruitment drive for the second edition of Be The Vero Bartender – The Talent. This engaging competition includes technical and practical tests and the the winner who succeeds in creating the best Twist on a Classic with an Amaro Montenegro base, gets to join the Bar Convent Berlin 2017. The launch video is a manifesto which shows an aspirational, friendly and empathetic image of a real bartender: a strong and reassuring personality, ready to tackle the stresses of the rhythm of life behind the bar whatever the situation. The creative concept was developed by the Armando Testa Group, and it tells the story of three professionals and their authentic talents which they develop shake after shake. Three well-known personalities who are close to the target, embody the brand values turning into a Vero Artista (Daniele Gentili), who creates amazing masterpieces every day; a Vero Gentleman (Mattia Pastori), who wins over his clients with just the smallest gesture; a Vero Macho (Federica Bernardis) who knows how to handle even the most complicated situations; and a Vero Amico (Daniele Gentili), who listens to his clients even up to the first light of dawn. With creative direction from Jacopo Morini, copywriter Roberta Montagnoli and art director Silvia Bruno worked on this project for the Armando Testa Group. Video production handled by Diaviva with director Luca Robecchi. The contest launched in the video is a follow-up to the Masterclass Be The Vero Bartender tour, which involved the best nightlife bars in eight Italian cities in collaboration with internationally renowned mixologists. AMARO MONTENEGRO It was in 1885, and after long, painstaking experiments carried out by Stanislao Cobianchi, a native of Bologna, that one of the most famous symbols of Italian liqueur traditions was created, Amaro Montenegro. A legend whose unique qualities remain unaltered for more than 130 years making Amaro Montenegro the number one amaro in Italy. Even its very bottle, with its curvy innovative lines, has remained unchanged, and has made Amaro Montenegro stand out over the years, conserving its character just as jealously as its flavour. Amaro Montenegro is still prepared today using the traditional recipe, consisting of more than 40 expertly selected and blended herbs, spices and citrus fruits; this formula and process have been secretly guarded for more than a century and they endow Amaro Montenegro with an unmistakeable flavour and extraordinary complexity. Thanks to these unique features in its organoleptic profile, Amaro Montenegro is a surprising and versatile ingredient for innovative cocktails or for a twist on the great classics which have already set a trend in the mixology world both in Italy and abroad. Amaro Montenegro, sapore vero. (Genuine Taste). MONTENEGRO GROUP Founded in 1885, the Montenegro Group is a leading Italian enterprise in the food and alcoholic beverage sectors. It is proud of its brands which have always occupied a special place in Italians’ minds: Amaro Montenegro, Vecchia Romagna, Infusi Bonomelli, Thè Infrè, Olio Cuore, Spezie Cannamela, Polenta Valsugana, Pizza Catarì. Iconic symbols of “Made in Italy” representing to the best on-going research for excellence while respecting tradition and playing particular attention to the quality of the products and their sustainability which have always been the hallmark of the Montenegro Group. Thanks to their solid national and international distribution network, the brands in the Group are acknowledged today as real ambassadors of Italian culture and tradition. Information for the press: Gruppo Armando Testa Nini Collini – ncollini@armandotesta.it – tel. 02 48082315-6 – cel. 335 7175227 Hill+Knowlton Strategies Milano Anna Lisa Margheriti – annalisa.margheriti@hkstrategies.com – t. 348 2300285 Francesca Forni – francesca.forni@hkstrategies.com – t. 340 5234333
The Guinness World Record dedicated to Nikon’s centenary was established last Sunday: more than 1000 people got together to form the biggest human camera in the world! Everyone who responded to the call to action was invited to participate. All you had to do to take part in this ambitious feat was enrol on the site. A judge from the Guinness World Records was there to certify the record, and to proclaim the official result.
The initiative was conceived and organised by Nital, the official distributor of Nikon and by Media Italia. It is part of the celebrations for the centenary of the legendary Japanese brand: a unique event which will go down in history, just like Nikon who has used its technology for 100 years to always be one step ahead to offer the right tools before anyone else to experience and then relive every moment and every emotion with a quality of image which is special and unique.
Nikon is a global icon: in their 100 years of history there have been many cameras that have marked milestones in photography! It was the main star of “Blow Up”, an emblematic film in the history of cinema and of “The Bridges of Madison County”, as well as space adventures and reports which have documented outstanding events of the last century.
The spot da 30″ Lines Seta Ultra, Ultra safe ad, created by Armando Testa. Is now on air on the main TV channels.
The “Silk” butterfly released from the hand of a beautiful and friendly protagonist was seen in the recent 10″ announcement, after drawing the funnel shaped pores of the Silk filter and the exclusive new butterfly wings,
flies over the city.
We see the butterfly accompany the young girl protagonists busy in different moments of their every day lives. “Ultra safety that sets you free” And her flight continues on the most important social networks.
With creative direction from Piero Reinerio, art director Laura Pelissero and copywriter Francesca Palazzo worked on this project
Directed by Pierluca De Carlo for Production Company Little Bull. Music “ Say What You Want” by Texas. Planning by Media Italia.
Armando Testa has managed to combine a very clear message with the great fun of Maurizio Crozza and the irresistible characters he creates.
The new black haired Cherub, who we met in March, arriving in Heaven on a motorbike, leads in an endless, theatrical line of Cherubs who are trying to get Peter to hire them. They try out unconvincing and toneless versions of “Yessahh” in front of a microphone.
The difference compared with the original Cherubs is super clear, because as Peter himself declares, “There are certain things you can’t imitate!”
And so it’s great to enjoy the inimitable Great Classics from Lavazza A Modo Mio “the legendary moka in an espresso” – and also an original “Yessahh”: so good that there’s only one!
The 30” and 15” cuts are on air on all main TV channels and previously there was a series of 4 mini 6” teaser auditions of the aspiring cherubs on the web. But as Peter says “on the radio no, I don’t think they’d pass…”
CREDITS:
Agency: Armando Testa
Creative Direction: Michela Sartorio and Monica Pirocca
The flavour of Riso Gallo knows no borders. The company has launched a new communication format created by Armando Testa, which will start off from France.
The protagonist of the ad which made its on air debut yesterday 29 May is always the historical Gallo (Cock) of the brand, now renovated and redrawn.
The 10” TV ad will launch the new Riso Gallo Aroma in the French market. This is naturally aromatic rice and the ad features our cock undertaking a pleasant aroma therapy session, obviously based on the chicchi ricchi.
Other subjects are currently being prepared for the campaign which will also run in the Italian market. Art director Andrea Lantelme and copywriters Federico Bonenti and Daniele Bona worked on this project for Armando Testa, with creative direction from Michele Mariani. Production from Little Bull, Directed and animation by Franco Tassi.
A 10″ TV ad, created by Armando Testa, featuring a golden Silk butterfly just released from the hand of a beautiful friendly girl introduces the arrival in the best POS of the new Lines Seta Ultra ultra safe sanitary protection.
The butterfly uses precious silk threads to draw the funnel shaped pores of the silk filter together with the exclusive new larger-sized more protective butterfly wings. That’s why new Lines Seta Ultra offers “extra confidence that makes you free”.
With creative direction from Piero Reinerio, art director Laura Pelissero and copywriter Francesca Palazzo worked on this project. Directed by Pierluca De Carlo for Production Company Little Bull. Music “ Say What You Want” by Texas. Planning by Media Italia.
“Imagine if your body became your enemy”. With this provocation the Armando Testa campaign aims to focus public attention on Parkinson’s disease: in Italy alone around 8000 new cases are recorded every year.
The Fondazione Grigioni for Parkinson’s disease is based in Milan and since 1993 it has been in the front line searching for a cure, doing research and offering family support for those affected by this disease. This non-profit campaign from Armando Testa is making an appeal to continue to support its numerous activities by making a 5X1000 donation.
The creative idea, developed in two subjects for magazines and dailies, outdoor and soon also on TV emphasises how unexpected Parkinson’s can be, that it can strike anyone indiscriminately, at any time and in different forms.
The metaphor of a mirror is used in the ads to describe this real rebellion from your body.
With executive creative direction from Michele Mariani, Creative Director and Art Director Andrea Lantelme and Vice Creative Director and copywriter Federico Bonenti worked on this project. Client Service Emanuele Cicogna Mozzoni.
Photography by Andrea Melcangi, with post-production from Michelangelo Rossino. The ad was produced by The Family, directed by Stefano Quaglia.
Since 21 May a 20″ radio ad has been reminding us of how effective the medicinal mouthwash Tantum Verde Bocca from the Angelini Group is, to care for your mouth and gums.
In synch with the TV ads, which were also created by the Armando Testa Agency, a husband is complaining about his aching gums. When his wife sees that his gums are swollen and bleeding, she immediately suggests Tantum Verde Bocca, the medicinal mouthwash and she stresses that routine oral hygiene is not enough when there is inflammation.Her husband tries Tantum Verde Bocca and in the evening he gratefully acknowledges to his wife how effective it has been.
With creative direction from Piero Reinerio, copywriter Francesca Palazzo worked on this project. Production company Little Bull.
The new campaign for Strep hair removal strips will feature in main female magazines until 3rd August. The brand is part of the Sodalis group – the biggest Italian group in the Beauty & Personal Care market.
A new creative “piece” is added to the more extensive plan that the Milan branch of the Armando Testa agency is developing with the Lodi based company to renew the communication of some of their most important and famous brands.
A powerful, unusual metaphor was chosen to explain to women how effective Strep is and to show its surprising results. “A female Panda just finished hibernation with a vain look is ready to show off her incomparable legs”.
An unexpected way to describe the beauty and femininity of a hair-free leg. A story told with irony and lightness.
But above all, an invitation to all women to start off the sunny season with Strep celebrating spring with impeccably feminine, smooth, sleek legs.
The communication for the LINES LOVES ME project, which sees LINES donate one minute’s worth of reaseach into breast cancer at theUmberto Veronesi Foundation for each pack purchased, has been extended from TV toFacebook since 11th May.
In addition to communicating to women that they can support research since “1 pack is worth 1 minute”, LINES LOVES ME provides infomration on prevention, check-ups, nutrition and lots of other health and welbeing tips for women.
The Armando Testa agency which has always been by Lines’s side for their communication,created this campaign.
With creative direction fromPiero Reinerio art director Monica Barbalonga and copy writer Mariarosa Galleano worked on this project. Planning by Media Italia.
