Author: admAT

Conbipel has revealed their new autumn/winter collection and on this occasion has renewed their partnership with the Armando Testa agency for the creation of three new TV promo ads.

The creativity takes up the concept launched last year and was developed to convey the brand values of quality, style and good value using fresh language and the payoff “Come closer” which underlines how close they are to their consumer.

The multi-subject 2017 campaign presents a youthful quality collection, which pays attention to detail and cut, the campaign is running on TV, the web and all points of sale in Italy.

The first TV ad “Leather” will air on the main television channels from 21st September 2017.

With executive creative direction from Michele Mariani, Art Director Michela Repellino, and Copywriter Roberta Montagnoli worked on this project. Film Director Nicolò Malaspina and photographer Mauro Impalà.

Media planning by Maxus.

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What’s J-Ax up to having dinner with a blow-up flamingo? The answer is #saveflamingo, the ironic, viral campaign created by the Armando Testa agency for WWF Italy to safeguard the habitat of pink flamingos.

It was the hero of summer 2017, undisputed star of long days on the beach, pool parties and photos on social media with more than 2 million advertising posts with the hashtag #flamingo, becoming a symbol of fun and joy.

But what tis the real situation of flamingos in Italy? Our country hosts 20,000 pink flamingo couples, but unfortunately almost 50% of their habitat is in danger of disappearing forever because of man’s actions. WWF Oases have always been a safe refuge for them.

The habitat of the pink flamingos is mainly in damp areas, it is a delicate eco-system which has to be safeguarded. It was with precisely this objective that WWF Italia and TDH – Testa Digital Hub (the innovation unit of the Armando Testa Group) created an ad focusing on irony and becoming viral to sensitise the general public about the need to defend the flamingos’ “home”.

The ad was created with creative direction from Jacopo Morini, by the team made up of Fabiano Pagliara, Marco Abbro and Francesca Romaldo. Directed by Jacopo Morini, production was handled by DIAVIVA.

Pink Flamingo text and soundtrack by Jacopo Morini, Marco Abbro, Fabiano Pagliara.

Testimonial of the campaign is J-Ax who invites us never to abandon the flamingos, not even in September.

To support the initiative go to the active page wwf.it/saveflamingo where you can help WWF defend their Oases.

View the video online at:

Facebook: http://bit.ly/saveflamingoFB

Youtube: http://bit.ly/saveflamingoYT

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The new campaign for Citterio created by Armando Testa has been on air since 10th September on TV, radio and the web.

Three fun jingles, with three different settings for each 15” film, based on the notes of “In the summertime”, the classic song which became so successful thanks to Mungo Jerry, describe the virtues of three products: Originale Salame di Milano, Poggio raw ham and Grancotto di Vignola. The melody is not the only common thread running through the films there’s also the pleasure of eating Citterio products in good company.

Directed by Bosi & Sironi.

Music managed by Catilina Sherman.

With creative direction from Michele Mariani, copywriter Daniele Bona and art director Dario D’Angelo worked on this project for the Testa agency.

Planning by Media Italia. Production Company Little Bull.

Armando Testa has been creating ads for Citterio for a long time now, describing their expertise in Italian Salumeria which dates back more than a century and their range of exquisite specialities created in local areas with total respect for age-old recipes and genuine quality.

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For the last couple of day five monster-toys have been buzzing around supermarkets and stationery stores. They’re fun, they make you feel happy and they’re full of colour, they are the Molors, the odd little characters from Osama’s new brand of pencils and markers which were created by InTesta, the agency in the Armando Testa Group which specialises in graphic design and packaging.

This is the first time that a totally new product has been launched on the market. The project came about thanks to collaboration between Osama and InTesta, after the agency had acquired the communication budget of this market leader in the writing sector.

The five Molors live on the packs of markers and coloured pencils, and they have been studied in the smallest detail: the engineered packaging has been designed to become a handy pencil case itself. The markers and the pencils are personalised and can be customised with your own name to make them even more special.

InTesta has had 360° involvement with the Molors – from the development of the characters to the communication, creating a fun and educational world all waiting to be discovered on the dedicated site, with a section of cards to colour in during the greyest days.

So are you ready for the invasion?

Molor’s colourful mission has just started!

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C for creativity: that Armando Testa Turin has provided for Cotonella – one of Italy’s biggest textile brands – as the company returns to communication. The new advertising campaign, from which the new claim, new positioning and total restyling have come, is now on air.

Discover your C side is the message addressed to all women: a cross-cutting invitation which speaks to all of them, and is able to accentuate the sunny, fun and naturally sexy side of all women. That desire for freedom that pushes you to feel beautiful and have fun with yourself.

The new positioning will be launched on TV, print, and in future outdoor and it will show everyone this new personality: smart, ironic and seductive, far more in line with our times and women today.

Agency: Armando Testa Torino

Creative Direction: Michela Sartorio and Monica Pirocca

Art Director: Irina Gliudza

Team account: Benedetta Buzzoni and Federica Dogo

Production Company: Blow Up Film

Director: Yasmina Solanes

Photographic Agency: Carla Pozzi

Photographer: Nancy Fina

Music: Serena Menarini and Alessandro Branca (Human Touch).

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Why take your headache on holiday? The new spot for the Angelini Group’s Moment was created by the Armando Testa agency and it is on air on TV and the web. It is an invitation to carry with you Moment rapid action even in its 36-value pack.

The protagonist is an attractive girl with a sub-aqua mask on her forehead. A close up of her expression shows she is suffering, this is emphasised by mask graphically coloured red, with the word “headache” throbbing gently. After seeing the packs of Moment 12 and Moment 36 enhanced with 3D treatment and capsule flying off rapidly leaving the characteristic typical wake behind it, we see the girl smiling and relieved and the mask has returned to its original colour. We then see the protagonist underwater as she explores the sea bed “because good times can’t wait”!

With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Director: Marcello Lucini. Production Company: Little Bull.

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An attractive 50-year-old woman introduces the qualities of the product to us. She has decided to try it based on a friend’s advice. We see her in flashbacks, first of all at the supermarket in front of the shelves as she chooses the most suitable Lines Specialist for her and then at home when, puzzled, she looks at just how thin the pad is and wonders whether it can absorb. In view of the risk of embarrassing “accidents” she tries it out by pouring on a glass of water. The liquid disappears and the pad remains dry. The test has removed all doubts!

But absorbency is not the only quality of the product. And it is clear she is very satisfied as she emphasises: “with Lines Specialist any odour disappears!” A demo shows the double odour control technology which blocks and neutralises any odour.

The protagonist is clearly satisfied with her choice and concludes in a convinced way: “It’s thin, but it absorbs so much!!”

The ad ends with an invitation for a free Lines Specialist trial while the images show us some products in the range.

With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Director: Marcello Lucini. Production Company: Little Bull. Planning Media Italia.

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There are four extra reasons to enjoy the fresh goodness of Tavernello Sparkling White and Red this summer.

With the great Concorso Tavernello Frizzante (Sparkling Tavernello Contest) there is an assured prize with every two bottles purchased. You can choose from: hotels, restaurants, attractions and cinema.

Rules on tavernello.it

The contest is publicised by the fun film on air on the main national TV and satellite channels. A digital campaign with banners and pre-roll is also planned.

The film was created by the Armando Testa Agency with creative direction from Piero Reinerio. Production Company: Little Bull. Planning by Media Italia.

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The Riso Gallo star has returned to communication with a new multi-subject campaign created by Armando Testa.

The famous rooster of the leading brand in Italy is back on the web and TV with a completely updated look. Always ready to make a quick change and to suggest tasty recipes in a friendly way, the rooster arrives in Italians’ houses in six different ads, dedicated to different products in the Riso Gallo range.

So we’ll see him in the role of a station master, a Chinaman, a sportsman, a heart-throb as well as other characters, before reverting back to his original appearance and uttering his famous “Chicchiricchi”.

With executive creative direction from Michele Mariani, creative director and art director Andrea Lantelme, vice creative director and copywriter Federico Bonenti and copywriter Daniele Bona worked on this project for the Armando Testa agency.

Production by Little Bull, director and animation by Franco Tassi, Paolo De Santis voices the Gallo (rooster).

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TDH – Testa Digital Hub, the company in the Armando Testa Group, which specialises in digital, innovation and experience marketing, continues to grow and welcomes two new talents.

Andrea Caviglia, Digital Art Director, arrives from Hub09 where he worked on innovative projects for clients such as Birra Moretti, Skoda, MagnetiMarelli, Tonno Consorcio, Seat, Dplay and Riso Gallo.

Raffaele Pignataro, Digital Copywriter and WebEditor, joins from Hill+Knowlton Strategies and his previous experience includes work for JWT, Publicis and Yam112003 where he developed contents for clients including Diesel, Vans and Sanbitter.

“We’re very happy to welcome Andrea and Raffaele,” comments Giuseppe Mayer, CEO of TDH – Testa Digital Hub. “I am certain that with their passion and talent they’ll feel right at home with the creative spirit of our team and they’ll make a valuable contribution to the digital and social projects that we develop for our clients every day.”

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