Author: admAT

The association continues between the Armando Testa Group and Sodalis, the biggest Italian group in the beauty and personal care market.

The Milan branch of the agency has created a new A-T-L campaign for the derma-cosmetics BioNike Defence product line, a brand recently acquired by the Group based in Lodi.

The communication revolves around a metaphor, that is refined but at the same time surprising and also full of impact. . Along with the claim “La tua pelle è preziosa” (Your skin is precious), we see a woman with beautiful delicate porcelain-like skin who communicates to everyone just how important it is to protect the natural sensitivity of your skin.

The campaign is running with a twenty second ad on TV, on general and satellite channels, as well as in main women’s magazines.

CREDITS:

Agency: Armando Testa

Creative Direction: Erik Ravelo

Art Director: Sebastien Sardet

Copywriter: Andrea Dell’Osa

Client Service Director: Tiziana Perotti

Account Supervisor: Giovanna Pinna

Account Assistant: Lidia Fiorelli

Production Company: Albatros Film&Video

PostProduction: Band

Direction: Chiara Feriani and Roberto D’Ippolito

Director of Photography: Giacomo Frittelli

• 

• 

The collaboration between Armando Testa and the brand Ferragamo continues.

The agency was selected for the project to launch Amo Ferragamo, the new woman’s fragrance from Salvatore Ferragamo.

The concept developed by the agency doesn’t tell a traditional love story, rather it’s the declaration of a young independent woman who loves travelling who’s in love with life, with Italy, art and Florence. All the values that the Ferragamo brand embodies to perfection.

Amo Ferragamo is a fragrance which was created to enhance contemporary femininity and the communication echoes this message, by describing what modern women love and presenting the profile of a bold independent and passionate woman.

The British model and actress Suki Waterhouse is the face of Amo Ferragamo, and she was directed with the ironic and unmistakeable style of Ellen von Unwerth.

The communication campaign was created by the Armando Testa agency with executive creative direction from Michele Mariani. It will be featured on TV and in international press and will also have strong presence in social media and on digital to catch the attention of the younger target.

Credits:

Executive Creative Director: Michele Mariani

Senior art director: Laura Sironi

Copywriter: Emanuele Accurli Abenante

Client service director: Tiziana Travo

Account assistant: Carola Sessa

Production Company: (h)films

An important and evocative recording studio in Milan “Officine Meccaniche”, becomes the setting for the video to launch Baci Perugina’s Valentine’s Day (https://www.facebook.com/BaciPeruginaIT/videos/10156103962046202/).

This is a place that both Emma and her fans know very well because it’s where her new single L’Isola”, was created. This is now the sound track which runs through all the 2018 edition of Baci Perugina’s Autografi d’Amore.

In the video we see the artist getting ready to record her latest success, then she comes across a Bacio Perugina lying on a music stand. Next to it there is a message saying: “seguimi” (follow me) and that’s how her “caccia al Bacio” (Chasing Kisses) begins. It leads Emma Marrone to roam around among the musical instruments and artistic mementoes which have shaped the history of Italian music, then she finally comes upon a super sweet treasure which would make any lovers mouth water.

The video is online from today on Baci Perugina and Emma Marrone’s Facebook pages. It forms part of a wider project of integrated campaign, developed by the Armando Testa agency with creative direction from Jacopo Morini. The creativity involves all media: product packs, video for the web, TV ads and radio.

What’s more from 22 January until 25 February.it also possible to take part in the contest “Autografi d’amore di Emma” to win an exclusive encounter with the singer. Just buy at least one box of Baci Perugina, all you have to do is register or use the form with details of your receipt to login on the site www.baciperugina.it, and discover immediately if you have won. There will be 5 lucky winners along with a friend.

The Facebook and Instagram editorial planning was managed by the creative agency YAM112003. Communication agency Found! Story Engagement Factory, for the press office and PR activities.

Credits

Agency: Armando Testa

Client Service: Tiziana Perotti, Laura Alberti

Creative Director: Jacopo Morini

Copywriter: Andrea Dell’Osa

Art director: Alberto Agabio

PR Agency: Found!

Digital Agency: YAM112003

Artistic and Editorial Direction: Universal Music Group

The project #PomellatoforWomen was created by Pomellato in collaboration with Armando Testa and today it expands with an important new episode.

Chiara Ferragni is a successful businesswoman who personifies the idea of authentic beauty and contemporary femininity this season.

It was the intuition of Stéphane Gerschel, Pomellato Global Brand Managing Director that led to the choice of Chiara Ferragni. He really wanted her since she is the perfect representation of the brand values.

Her talent, her ability to innovation and upset the rules of fashion, her unconventional career path, overturning all stereotypes are all values which have inspired the Pomellato brand since its very origins.

The message as always bears the signature of Peter Lindbergh, the master of photography who is able to portray women freeing them from all superfluous elements, capturing their intensity through their character and personality.

The Pomellato brand aims to continue in this way, speaking to women in a cross-cutting way, to different woman, as far as age, cultural background, and geographical origins are concerned, but what they have in common is a desire to show their talent and their powerful identity.

With executive creative direction from Michele Mariani, art director Michela Repellino and copywriter Roberta Montagnoli worked on this project, with coordination from client service director Tiziana Travo, and account executive Carola Sessa.

Armando Testa has won the Consorcio pitch, which means that the Milan branch of the agency will be responsible for the entire strategic and creative management of their communication relaunch.

Consorcio is a well-known Spanish company which produces top quality seafood and they have selected Armando Testa as their ideal partner to reach their communication objectives thanks to the agency’s history and its highly distinctive creative style. Those objectives are to consolidate its premiumness and increase its consumer base by promoting brand engagement.

The new campaign was developed by the AT team with creative direction from Michela Sartorio and Monica Pirocca. Planning will be on TV from late spring 2018, with multi-subject ads.

“Our 2018 “fish” has started with the very best tuna ever! We’re happy, very happy.” says Nicola Belli, Armando Testa Board Member.

AUGURIYESSAH! From Lavazza and Armando Testa.

What’s more Christmassy than getting two cherubs to sing best wishes to you? Lavazza and Armando Testa decided to send very special greetings to all Italians to celebrate Christmas 2017 and so they asked the blondest beings in the whole of Paradise to do them a favour: the Cherubs.

They agreed, so did Crozza, so Saint Peter gave them a day off. And then, after pulling two costumes for professional dancers out of their wardrobes made of clouds, they dedicated a celestial song to their favourite gift: Jolie Plus, the new coffee machine from the Lavazza A Modo Mio system. Get ready to learn the words and the moves, and above all keep an eye on the Cherub on the right!

AUGURIYESSAH! ….. to everyone. It will be a great Christmas, even better with the aroma of a great coffee.

Agency: Armando Testa Creative

Direction: Michela Sartorio and Monica Pirocca

Director: Paolo Monico

Production Company: Filmmaster Productions

Postproduction: Band

Music: Paolo Re/Paolo Jannacci

.ON AIR UNTIL 20 JANUARY 2018 ON THE MAIN MEDIASET CHANNELS.

December 2017: this year too Cam il mondo del bambino, a leading company in the sector of children’s wellbeing, is back on TV.

The company has decided to show its values, without ever losing sight of the pay off: “Let’s look at the world through the eyes of children”.

Thanks to director Gian Abrile the brand has done so using mini-films, with stories of family life, above all with stories focused on “Made in Italy”.

It is not by chance that the communication is based precisely on the quality of the products which are made in Italy, and which represent the common thread throughout the whole 2018 campaign: Indeed the creative concept devised by the Armando Testa agency in Milan is “I Cam from Italy”, and this will be developed by the brand both online and offline.

The ad will be on air until 20 January 2018 on C5, Italia 1, Rete 4, Mediaset extra, Top Crime, La 5, and Italia2. The different formats include long videos of 60” and 90”, spots of 15” as well as a brand video of 10”.

This approach is different and original for both the Christmas period and the quality of the products, but never loses sight of the values ​​that Cam il mondo del bambino has been promoting since 1969.

Esselunga, along with Armando Testa, introduced their new characters on TV on Thursday, December 14. They recreate typical emoji expressions to fill the Italian festive season with lots of colour, emotions and warmth.

After the launch in October, when on the occasion of its 60th anniversary, Esselunga presented its new campaign entitled “Extraordinary Every day”, the journey continues this Christmas on television to communicate their amazing competition which will offer “free shopping for 60,000 ” from 14th to 24th December.

The stars of the ad are getting ready for Christmas trying to play the part of a friendly snowman. After finally managing to do so, another emoji messes up their plans: it hits them as it comes into the scene like a bowling ball, making them fall down and turn into the number that’s representative of this Christmas promotion: free shopping for 60,000. In the finale they are all together as spokespersons of the promo and above all they communicate Christmas greetings from Esselunga.

The campaign was conceived by the Armando Testa creative team and planning is by Media Italia.

The 15” spot was produced by BRW production company with postproduction by Proxima Milano.

As well as TV, the campaign is planned for outdoor, press, radio, web and points of sale.

• 

• 

Agrati, based in Veduggio con Colzano, is an international leader in fastening systems and automotive and they have decided to update their visual identity. The entire rebranding project was entrusted to the inTesta agency which specialises in graphic design and packaging.

The company and the Armando Testa Group have known each other for some time, and the Agrati logo was actually redesigned by Armando Testa himself in the’80s. The historical “bolt” is featured in the new logo too, showing a natural continuation. The bolt stands as a guarantee of quality and historical importance, and this time it is used in a stylised version, surrounded by a huge sized letter “A”, representing the initial of Agrati and conveying a strong sense of being upright and with drive.

The red colour of the new identity is a choice which shows a “break” and it was inspired by the automotive sector, the main reference market for the company.

The logo was created in this way to combine the need to represent the company’s ties with tradition and at the same time their on-gong attention to the future and technological renovation. Everything is complemented by Agrati’s new payoff: World Fastener Solutions.

While the new Star wars episode “The Last Jedi “ arrives in cinemas on December 13th, audiences will be preparing to move to the “dark side”: that of Jolie Plus Special Edition, available only from Lavazza.it in a limited edition of the A modo Mio espresso system, created by Lavazza to celebrate the new film of one of the most beloved cinematographic sagas of all time.

Indeed a whole multimedia communication project, involving cinema, the web and large size outdoor stars off in December. The 30 ” and 15″ spots created by the Armando Testa agency, Production Company Dadomani Studio, play imaginatively and with a touch of irony with the atmosphere of the Star Wars saga, to invite fans to discover this most special of the Jolie Plus. To the rhythm of the unmistakable “The Imperial March”, an army of white coffee cups moves in unison, like the imperial “Storm Troopers”, accompanying the Black Cup in a parade until the grand finale. The same communication is developed for large sized billboards.

Star Wars: The Last Jeditm ©2017 & TM Lucasfilm

CREDITS

Agency Armando Testa

Executive Creative Director Michele Mariani

Art director Dario D’angelo

Copywriter Daniele Bona

Music John William “The Imperial March”

Production Company, direction and postproduction Dadomani Studio

Billboard and press photographs LSD

•