Author: admAT

When a mouth ulcer launches an SOS, Tantum Verde is ready to respond! Tantum Verde presents its new Afte SOS range: Spray, gel and mouthwash.

The launch campaign for the latest innovation from Tantum Verde: Tantum Verde SOS Afte, created by Armando Testa, has been on main TV channels (20”) and the web since Sunday 22nd July.

In a gym changing room a girl reminds her friend of their dinner appointment, she gives a gloomy reply: “It will be hard, I’ve got a mouth ulcer!” Her friend who is clearly an expert, has a look at the ulcer and emphasises how painful it is with a: “Ah… this is an SOS mouth ulcer!” In the meantime, symbolic sounds typical of an SOS emerge from the mouth ulcer.

The 3D demo illustrates the protective barrier the Tantum Verde SOS Afte spray leaves: it quickly reduces the pain by creating a protective film with a prolonged effect of up to 6 hours.

Next we see the two girlfriends having dinner with their husbands at a restaurant. The protagonist, relieved of the pain caused by the ulcer, is relaxed as she enjoys her hot, tasty meal.

The film closes with the presentation of the complete AFTE SOS range and the guarantee of the Angelini brand.

With creative direction from Piero Reinerio, art director Laura Pelissero and copywriter Francesca Palazzo worked on this project. Directed by Marcello Lucini for production company Little Bull.

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Armando Testa has produced a multi-media campaign for Esselunga dedicated to the important subject of great value, which along with quality freshness and service is one of their fundamental assets.

The creativity with its strong impact and light tone shows the usual approach with minial images. It highlights everyone’s favourite shopping bag, transformed into fruit and veggies: a tomato, a potato, a strawberry and a kiwi actually become the “containers” of this great value.

The tone of the headlines confirms the advantages Esselunga offers its customers every day, by making a link with the features of the products.

Like the strawberry saying “Saving’s got more flavour” and with the kiwi who asks “Who gives you better value?” moving onto the potato to emphasise “We’ll never skin you” and finishing up with the tomato who declares “There’s more sauce when you save”. The creativity also includes development for outdoor with large sized formats, magazines and dailies and digital, as well as social networks with classic online advertising, rich media, and editorial plans.

The subjects will invade Esselunga points of sales with posters, at the weighing scales and the cash desks, as well as the decor in the lifts and on home delivery vans. The campaign was conceived and developed by creative director Vincenzo Celli and senior art director Cristina Macchi.

Marco Cetera and Luca d’Ambrosio collaborated with them for the digital parts.

Media managed by Media Italia.

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FROM LOS ANGELES TO HERACULENEUM AND BACK, A JOURNEY THROUGH TIME MADE POSSIBLE THANKS TO THE CONSULATE GENERAL OF ITALY, ALITALIA

AND MARCO TESTA LOS ANGELES.

A host of activities to promote tourism to Italy has been launched in Los Angeles by the Consul General Antonio Verde. In close coordination with the Italian Embassy and the Ministry of Foreign Affairs a wide range of initiatives are being supported as part of the government campaign to relaunch the image of Italy in international markets.

The program was inaugurated during a public event at the Villa Getty Museum in Malibu, aimed at illustrating the long-standing collaboration between the National Archaeological Museum of Naples (MANN) and the well-known Californian cultural institution, the even richer calendar future of joint projects was also presented. First of all, the great exhibition on the treasures of the Villa dei Papiri of Herculaneum that will be hosted in the spring / summer of 2019 at Villa Getty, the prestigious museum complex dedicated to classical antiquity. The structure of the Villa Getty recreates the architecture and decorations of the Villa dei Papiri. A key aspect of this collaboration includes the imminent arrival in Los Angeles of the Ebbro Satyr from Herculaneum, a statue of enormous artistic and archaeological value that, thanks to the synergies between MANN and Getty, will undergo a delicate restoration operation in Malibu, in view of the great event of 2019.

“This is an invaluable opportunity for cultural exchange and operational integration between two of the most prestigious museums in the world”, emphasized Consul General Antonio Verde during the presentation at the Getty. “This also represents a fantastic opportunity to raise awareness of the excellence of a region such as Campania which is so rich in archeology, culture, tourism and business.”

The communication campaign was designed by MTLA – Marco Testa Los Angeles, a communication agency in the Armando Testa Group with a branch office in Hollywood. As well as promoting tourism and cultural activities in Italy it also includes a competition, with a prize of scheduled round-trip flights between California and Italy generously donated free by Alitalia. The campaign starts in July, and is divided into a month of press releases in the prestigious LA TIMES, a digital banner and advertorials are also planned.

Great success for Chiquita’s Giphy channel, created by Armando Testa’s digital team. The banana gifs that can be used for social networks and chats have reached more than 60 million views in just a few days. And they keep growing!

They say that a picture is worth more than a thousand words. If it is animated, like a GIF, then what’s it worth?

Judging by the astronomical boom in the use of the GIFs in WhatsApp chats on Twitter and in Instagram stories, it would seem to be a phenomenal amount.

And then if the GIFs illustrate Chiquita bananas, success is global and awesome!

The Armando Testa digital team developed the official channel on Giphy, for Chiquita. This is the most important platform that collects GIFs and makes them available for users all over the world so that they can then be used in social networks and in private chats. The GIFs hosted on Giphy are actually recognised by the main messaging services and often integrated into social networks as an expressive tool for the users, to make a post, tweet or a comment more colourful and eloquent.

The launch took place 18th April 2018, on the occasion of the celebrations for National Banana Day, in the USA. The Armando Testa digital team had a very precise strategic objective: create an official archive of the GIFs of Chiquita, the most famous and loved bananas, and turn it into an true repository of “icons of bananitudine” available for online users all over the world.

The results were exciting: in little more than 2 months the Chiquita GIFs, wholly dedicated to bananas and their fresh, fun, playful universe have reached more than 60 million views: this is an even more surprising figure, since the reach values are constantly going up day after day.

Credits

Digital Creative Director: Antonello Falcone

Digital Art Director: Giulia Richetta

UX/UI Designer: Damiano Gui

Digital Project Manager: Gabriele Nolfo

Social Media Manager: Chiara Guadagnini

Tech Lead: Marco Savojardo

Chief Digital Officer: Giuseppe Mayer

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The Facebook filter which perfectly reproduces all Young Signorino’s tattoos on the faces of users, is enjoying enormous success on the web in these days. Young Signorino is the most controversial and popular trapper of the moment.

Famous personalities, influencers and web magazines have picked up and shared this filter which has gone viral in the space of 24 hours, even getting Nicola Savino, DJ Albertino, Federico Russo and magazines such as Rolling Stones Italia involved.

The Armando Testa digital team, and in particular, Damiano Gui, UX Designer who conceived and implemented the project are the ones behind this augmented reality filter. This is not the first experiment of this kind for the agency headed by Marco Testa which has already used Facebook’s augmented reality filter technology for several national and international clients (among them Chiquita and WWF) with creative direction from Jacopo Morini and Antonello Falcone.

Link to the Young Signorino filter www.facebook.com/fbcameraeffects/tryit/2062911770417185/

“In Armando Testa we believe that digital should be a tool to broaden creative opportunities and not just another channel to distribute our ideas – says Giuseppe Mayer, CDO of the Group – That’s why we continue to experiment and search out solutions which enable our clients to develop not only messages, but valuable experiences that quickly gain popularity and help our clients’ business grow even in such a fragmented and constantly evolving world “.

CREDITS:

Damiano Gui: Tech & Innovation Team

Jacopo Morini: Creative Director Branded Content Team

Antonello Falcone: Creative Director

Giulia Richetta : Art director

The famous Spanish company of high quality fish products is on air with the new TV campaign created by Armando Testa, which won the account after a pitch involving a number of agencies. Always looking for creativity that is ironic, distinctive and stands out from the styles usually used by competitors, the Consorcio has chosen a route that responds to the goal of positioning its tuna at the premium level, but in an ironic and unconventional way.

And that’s how, with creative direction from Michela Sartorio and Monica Pirocca, the idea was born “When a tuna is the best … it’s the one who chooses you”. This idea that turns the usual mechanism for buying on its head, when it’s the consumer who chooses the product, but that’s not the case when it comes to a product with Consorcio quality! As the claim rightly explains, “Consorcio. It doesn’t catch the first one that passes by “.

Irony and lightness combine with Paolo Genovese’s stylish direction, Filmmaster Productions. The director said: “A strong and original idea. A courageous campaign to avoid the communication stereotypes typical of food ads “.

The multi-subject campaign has been on air since June 17, preceded by a teaser, on the main broadcasters and on the web. Who will be chosen by the tuna and who won’t? Get ready to find out.

Agency: Armando Testa Milan Creative direction: Michela Sartorio and Monica Pirocca Account Team: Benedetta Buzzoni and Federica Drogo Production company: Filmmaster Production Executive Producer: Michela Gabelli Directed by: Paolo Genovese Photography: Alessandro Bolzoni Music: Serena Menarini and Alessandro Branca (Human Touch)

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THE MOMENT 200 “EMPTY STOMACH” CAMPAIGN CREATED BY ARMANDO TESTA IS ON AIR

On an empty stomach? The new communication created by Armando Testa stresses how reassuringly tolerable Moment 200 is against headaches, by referencing the surprised comments of several people who did not know that Moment 200 can also be taken on an empty stomach.

It’s also confirmed by the well-known presenter from the Angelini laboratories, which are in the front line regarding the study of headaches. With the help of the giant head-shaped crystal sculptures, the presenter reminds the viewer of the speedy action that has always been typical of Moment 200 against headaches.

One tablet is enough, even on an empty stomach; to make the irritating foggy pain, represented by a circle of fog at the head, vanish. Because “Good times cannot wait”. And so, once his pain has gone, we see the protagonist celebrating at the stadium with his son as their favourite team scores a goal.

The 20” and 15” edits have been on air since on air dal 17 June on the main TV channels.

With creative direction from Piero Reinerio art director Tina Salvato and the copywriter Chiara Demichelis worked on this project. Directed by Andrea Cecchi for production company Little Bull.

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Fiuggi is an historical Italian brand which is famous as a water but also for the benefits its thermal spas provide. Communicating again, a new ad has been created to coincide with the start of the football world cup.

This is the first one created by the new Armando Testa agency.

In the new Fiuggi ad, the agency uses a style as fresh, essential, clean and light as water to show wellbeing and a healthy lifestyle as absolute protagonists.

What better than Fiuggi to promote a life style where daily wellbeing is fundamental, and so become its real sponsor, as the ad emphasises.

The protagonist is a friendly positive character, who is always on the move, who keeps fit, relaxes and enjoys life in the open air and who drinks well. Because he drinks Acqua Fiuggi, which can truly declare itself to be “Sponsor of daily wellbeing”.

The 15” edit of the ad will be planned from the first match on TV today, on all Mediaset channels, just before kick off, during the first rounds of the football world cup.

The ad was developed with creative direction from Dario Anania, with Roberto Gargano as art director and Maria Meioli responsible for the copy.

There are positive things about summer “Sun, long days…” but it’s got its negative side too “Sweat, tiredness…” Depends how you approach it.

The launch campaign for the new Sustenium Plus Edition Summer, created by Armando Testa, will be on air on the major television channels (20 “), in print and digital out of home from Thursday 14th June. The TV spot is dedicated to the Summer Edition of the Menarini’s energizing integrator which is the number one in pharmacies. It presents two different ways of experiencing summer, suggesting the right solution to avoid finding that you’ve run out of energy. Despite taking mineral salts, the “pessimistic” protagonist feels tired and unprepared to face longer days full of things to do. The “optimistic” protagonist who happily enjoys the summer has the right advice for her: “You can do so much moooooooore!” You just have to trust the supplement made especially for the summer: Sustenium Plus Summer Edition that adds an energizing complex based on Creatine, Arginine and Beta-Alanine to vitamins and mineral salts. In addition thanks to its refreshing tropical taste, this new Sustenium product has all the flavour of summer. So longer days are an ideal opportunity to do “plus much much more”, such as going running full of energy after a day’s work.

With creative direction from Piero Reinerio art director Laura Pelissero and copywriter Francesca Palazzo worked on this project. Directed by Augusto Storero for production company Little Bull.

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InTesta –Armando Testa Group INTESTA PUTS SOME “ORDER” IN THE IMAGE OF THE “CITTADINI DELL’ORDINE”.

The branding and corporate identity agency of the Armando Testa Group has won the contract for rebranding the security service “Cittadini dell’Ordine”.

Even those who deal with security on a daily basis need to choose reliable partners, who can guarantee meticulous and integrated services. For this reason, Cittadini dell’Ordine entrusted inTesta with managing their new identity, requesting that the company create uniformity and consistency among all the brands which are part of the group.

A corporate project aimed at creating a unified and coherent image for all the companies was necessary due to the varied structure of the company and the fact that some of brands were already very well established at a local level.

InTesta is the agency of the Armando Testa Group which specializes in branding and corporate identity. Thanks to their expertise and lengthy experience in the field of corporate identity they were the most natural choice. The agency has always maintained and promoted an authentic vision of graphic simplicity, the legacy of Armando Testa’s inspiration.

The two companies are already at work to finalise a corporate project that will ensure Cittadini dell’Ordine becomes a new reference point for security services.

The current logo of the CDO is a shield shaped like a human which represents the reliability and practical aspects of the security services. It is now about to become an unambiguous watchword for security services, not only in Italy but also throughout Europe.

The project, designed by inTesta, includes the development of a new identity system, based on the existing brand, and it will involve all materials, from stationery to the website, and also the preparation of a press ad and a corporate video. To publicise the new corporate set up and convey a positive message about the change, so that the CDO serivce is seen as even more reliable and instantly recognizable all over the world.