Momendol, a remedy from Angelini group for headaches caused by neck pain, is now communicating once more with new creativity by Armando Testa. The goal of the campaign is to reflect on how intense and how long headaches caused by neck pain can be and suggest Momendol thanks to its double action: it relieves pain for up to 12 hours while fighting inflammation.
In the modern Angelini laboratory the well-known presenter uses a gigantic head-shaped crystal sculpture to help describe neck pain headaches with a graphic visualization showing bright red vibrations rising up from the shoulders to form a circle in the head.
When the Momendol tablet arrives it reduces the vibrations from the pain and transforms the red circle representing it into a symbolic graphic clock to recall the speed and duration of relief for up to 12 hours. The ad also presents the innovative Momendol soft capsules that act quickly thanks to the rapid release liquid technology. A young father, having fun as he lifts his son up to let him shoot a basket demonstrates the effectiveness of Momendol in a compact way. The 30 “and 20” cuts are on air from September 23 on main TV channels and from October in cinemas. With creative direction fromPiero Reinerio the art director Tina Salvato and the copywriter Chiara Demichelis worked on the project. Directed by Andrea Cecchi for production company Little Bull.
Incontinence can affect over 50% of women over 50. It’s just nature! Sometimes all it takes is a good laugh …
But can you joke about your incontinence? Why not, if you use the new Lines Specialist Pants! The two friends, potagonists of recent successful ads demonstrate this. Cool and casual they are even more convinced of their choice in the three new 15 ” spots created by the Armando Testa Agency. Demos and flashbacks help to highlight how new Lines Specialist Pants turned their lives around.
And so long live the freedom to get into the lift without worrying about any odours, to wear tight fitting clothes and laugh without limits.
The spots close with an invitation to call the free-phone number for a free trial of Lines Specialist Pants.
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Director: Marcello Lucini. Production company: Little Bull. Planning by Media Italia.
An elegant, witty, self-assured woman. A stroll though an amazing city. A ray of sunshine. A bunch of kids enjoying a laugh. A kid playing. A gust of wind.
The new Omsa commercial created by Armando Testa contains all the ingredients of a fresco of a modern Italy.
A different slant on the “Italian way of life” set in Venice but shying away from stereotypes and avoiding the classic references of seduction, where thanks to her femininity and self-confidence a woman is able to captivate with “all eyes on her”.
The absolute protagonist, just as Omsa is the protagonist and sector leader for the Russian and Eastern European market.
The ad is running on TV and the web in cuts of 30”, 15” and 10”.
With executive creative direction from Michele Mariani, creative directors Andrea Lantelme and Federico Bonenti, respectively art and copywriter worked on this project for Armando Testa. Team account Benedetta Buzzoni and Federica Drogo.
Production Company BlowUpFilm, directed by the French director Carole Denis with music from Quiet Please.
Agency: Armando Testa
Creative Direction: Michele Mariani, Federico Bonenti and Andrea Lantelme.
Team account: Benedetta Buzzoni and Federica Drogo
A little gesture can do a lot, or to use the words of the protagonist of this first film: “A gesture as little as a star, but as big as the entire sky”.
This is the concept the new format is based on “A dream called cocoa” dedicated to the sustainability of the Pan di Stelle brand.
“It is with great satisfaction that we present people with a new and important initiative in line with the company mission “Good for you, Good for the planet, Good for the community”. A campaign promoting the commitment of the Pan di Stelle brand to ensure a responsible and sustainable supply chain for cocoa, and which has been effective with tangible investments to support cocoa growers in the Ivory Coast who provide our raw materials, their families and the whole community they belong to.
The aim of the new communication campaign is to focus on the commitment that Pan di Stelle has been pursuing for some time in making the brand promise come true: to be a brand recognised for its good, healthy, sustainable products from the field to the table”. These are the words of Francesco Del Porto President of the Italy Region for Barilla.
The communication for the project was created and developed in collaboration with Armando Testa. It tells of the brand’s commitment and membership of the Cocoa Horizons Foundation in the Ivory Coast, its ability to encourage all kids to dream and the will to make those dreams come true.
The first subject in the new communication format has been on air since Sunday 9th September. It focuses on the issue of water and features Djangobo, a little village in the Ivory Coast where the cocoa growers that the supply the brand, live with their families.
Searching for water is a demanding task in Africa and mainly women and girls are involved. That’s why the journey is told through the eyes of a little girl of six called Nyma.
Nyma introduces us to her world and tells us how every day she has to travel a great distance to fetch water, so she makes us feel part of her biggest dream: having a water well in her village.
So when Nyma says the magic words “I had a dream. It’s all true!”, the dream-like and illustrated part of her story suddenly becomes real, and her wish becomes what we’d all wish for.
Because sometimes the most beautiful things come true, all you have to do is wish hard enough for them.
The well in Djangobo which Nyma finds in front of her as she opens her eyes is just one of the operations in favour of the community of cocoa growers that Pan di Stelle has established in the Ivory Coast together with the Cocoa Horizons Foundation.
All the other projects which the brand has been able to realise will each be revealed one by one in the coming episodes in the #UNSOGNOCHIAMATOCACAO format.
“Nyma’s Dream” will be shown on TV in cuts of 40″ and 30” and in the 90” format in cinemas.
With executive creative direction from Michele Mariani, creative directors Federico Bonenti and Andrea Lantelme, copy and art respectively, worked on this campaign for Armando Testa; client service Benedetta Buzzoni and Federica Drogo.
The Production Companies involved are BRW Filmland and The Box Films.
Animation by Margherita Premuroso, live action directed by Gavin Thurston.
The song Makoun Oumou is by the artist from the Ivory Coast, Fatoumata Diawara.
Agency: Armando Testa
Creative Direction: Michele Mariani, Federico Bonenti and Andrea Lantelme
Team account: Benedetta Buzzoni and Federica Drogo
The launch campaign for Lavazza ¡Tierra! created by Armando Testa is currently on air on TV and will soon also be in cinemas, posters and digital. The stars of the communication, which features “¡Tierra! Bio ” as the flagship product, are a pair of hands: the ideal symbol of the ¡Tierra! brand since they represent both work and sustainability. Using a range of formats, the commercial describes the journey that Lavazza’s new organic coffee makes, from the places of origin to reach us, with a series of video projections that alternate between man and his environment in a totally natural yet surprising way. The screens on which the different images run and then merge are those very hands: different each time, men’s, women’s and children’s, which speak to us of life lived, of commitment, of experience. They add their stories to that of coffee to make it become unique and authentic. Even the soundtrack does not detract from such a “handmade” story: the notes of “With my own two hands” by Ben Harper accompany us throughout the whole film.
Creative directors Federico Bonenti, copywriter and Andrea Lantelme, art director worked on the campaign for Armando Testa with executive creative direction from Michele Mariani.
Production company The Family, directed by Wilfrid Brimo, while photography is by Fulvio Bonavia.
An abandoned factory. Two crews dressed in the coolest clothes. A free-style dance competition with no holes barred … for the outfits. That’s how Twinset appears on air starting September 6 on Sky. The brand has decided to focus heavily on the X-Factor, covering the entire programming period right up to the final on 13 December. And that’s not all, 15″ spots will be broadcast every Thursday when the programme is shown and the reference world of the campaign will revolve around music and challenges, a way to play with the contents of the programme. The story was specially created for the brand by Armando Testa, with executive creative direction from Michele Mariani, art director Laura Sironi, copywriter Marta Agostini, and the stars are the clothes from Twinset and influencer Paola Turani. She is the ambassador of Twinset, chosen because she is the prefect representation of the brand values and for her ability to create empathy with a younger audience. In the commercials, Paola even manages to split herself into two so that she is in charge of both crews, in a challenge against herself where every outfit must be better than the previous one and where, in the end, style is like the jury: it always wins. The campaign will be developed on TV, web and social networks. Star: Paola Turani Executive creative direction: Michele Mariani Art director: Laura Sironi Copywriter: Marta Agostini Production company Acca Films. Directed by Jacopo Farina.
The X-Factor is about to start off again on its twelfth adventure and there are great expectations as well as some questions.
To have their pulse on the situation, Media Italia, a company in the Armando Testa Group, has carried out a research study on Twitter Live during the show.
If it was impossible to predict the reaction of the audience to the formation of the jury just a few hours in advance, yesterday evening we learned that we can expect some recovery despite some fall off in audience.
Media Italia asked 4 questions, and collected more than 5,000 (five thousand!) replies.
When asked who was the best judge in this edition, Mara Maionchi beats all the others with 39% of the vote, followed by Fedez, with Asia Argento gaining 20%, during her first appearance on the show, but she will be leaving the live part due to well known facts.
According to the Media Italia research, the audience is split regarding Asia Argento with 68% believing that it was correct to exclude her, and the remaining 32% feeling that it was not fair to her.
And there was the obvious question about who might replace her and here Elio received a surprising 39% of the votes, followed by Babi K, while Nina Zilli was a bit snubbed.
Once again Mika is still present in the hearts of the viewers of the X-Factor. In fact, there were many messages in his favour, even if his name was not included in the survey list, since he is certainly not among those who are eligible.
Media Italia has always been particularly active in the sphere of large-scale research studies on the sector and on media, and Instant Research represents a continuation of this expertise. Every Thursday research will be carried out on different issues connected with the programme.
“By donating your organs you give a future to those who don’t have one” is the headline of the non-profit press ad created and produced by the Armando Testa agency. This phrase makes us stop and think because during our life we are all potential donors, but also potential recipients. The message is easy to understand and to share, and it is combined with the image of a heart wrapped up as a gift – symbol of the Donation and Transplant programme of the Piedmont Region and Valle D’Aosta. The aim is to emphasise both the ethical aspect and goodness of making a donation. So giving hope to those who are suffering is the fundamental concept that the Armando Testa agency wants to express. The agency has always been very sensitive to problems and social issues and makes an enthusiastic and professional front line commitment to developing and creating numerous non-profit campaigns. The campaign is also an open invitation to raise awareness and let citizens know how simple it is to express their desire to donate their organs and tissue. You can do it with a written declaration that you can carry with your personal documents. Or by registering your desire at the local ASL, the Municipal Registry offices where a system has been activated the system or by joining AIDO. The campaign is running in the local editions of main newspapers in September, October and November.
ROBERTO VELLA IN ARMANDO TESTA COME PROJECT LEADER PER BANCA MEDIOLANUM
Dopo la recente acquisizione da parte di Armando Testa di Banca Mediolanum quale nuovo cliente, l’agenzia rinforza ulteriormente la sua squadra.
Roberto Vella infatti è entrato a far parte del team come Project Leader per sviluppare tutti i nuovi progetti di comunicazione di Banca Mediolanum per il 2018 e 2019.
The new spot for TANTUM ROSA from the Angelini Group, created by the Armando Testa Agency is on air.
The ad stands out because of its rose coloured background and it invites viewers to always carry Tantum Rosa Intimo Quotidiano Comfort Spray in your bag to relieve that burning and itching sensation women might experience when they are out of home. In fact we see a woman’s hand as she pulls the spray out of her blue coloured bag, along with the pink background this brings to mind the colours of the logo.
The demo highlights how practical it is to use: thanks to the “Upside Down” technology, it also works upside down with a speedy refreshing action.
With a morphing effect the demo passes to the real life of the protagonist who calmly and with a smile continues her shopping with her friend.
The final pack shot reminds us that with Tantum Rosa Intimo Quotidiano, Comfort Spray or its Crema Serum, relief is rose coloured.
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project.
Director: Augusto Storero
Production Company: Little Bull from the Armando Testa Group.
