Author: admAT

Sanbittèr is the leading non-alcohol aperitif in Italy and together with the Armando Testa agency it is launching digital communication focusing on the world of cocktails and mixability. 

Objective: tell stories using language that is minimalist, impactful, always surprising and aesthetically appealing.

The mixology project came about due to the fact that Sanbittèr is the perfect addition to other ingredients, and it uses that unmistakeable, minimalist language typical of Testa.

This contemporary language is empathetic and distinctive and can be extended to all touchpoints, thus creating a new brand identity.

And if mixology is an art, then it has also become one on social networks. That’s where the idea came from to create mixed collages of elements on Instagram, apparently surreal and with high aesthetic impact but really concealing and telling stories of passion, harmony, playfulness, and a balance between the ingredients of a cocktail.

A good example of an IG Story is the launch of Cosmopolitan Lime on the occasion of Cosmopolitan Day. 

The creativity exploits a vertical format to accompany the user in an engaging journey which ends with the discovery of the product. So the famous New York cocktail reworked in San Bitter style abandons New York to land at aperitifs all over Europe.

Credits:

Creative Director: Dario Anania

Art Director: Roberto Gargano

Copywriter: Maria Meioli

Animation Designer: Francesco Padua

Tech & Innovation Lead: Marco Savojardo

UX & Motion Designer: Damiano Gui

Social Media Manager: Fabio Cuscunà Client Service: Alessandra Carrozzino, Cristina Castelli

DO7 is  Hotel Milano Scala’s eco club house. This elegant Milanese boutique hotel is located in the heart of Milan, in the Brera district, which is one of the most fascinating areas of the city. The hotel has always been synonymous with culture and respect for the environment, underlined by its activities and musically themed installations, as well as the attention paid to managing spaces and services in a green way.

That is where the idea for the creation of a club house in via Dell’Orso 7 came from  It is based on the model of historic British clubs, and it combines traditional activities with the concepts that have always made the Hotel Milano Scala stand out.  That’s how DO7, the eco club house of the Hotel Milano Scala, was inaugurated where business, relaxation and culture all coexist: an eco-chic, environmentally conscious place for coworking, where you can feel at home and are able to work even if you don’t have a space in the city.

InTesta, the company of the Armando Testa group which specialises in graphic design and branding, was responsible for creating the new identity. This long-term project started off from the development of the name, included all the materials for the identity, a press campaign, the design of the internet site https://www.do7.eco and management of the social networks, created with the digital department of the group and  finished up with the official event to launch the club.

Planning by Media Italia.

CREDITS:

Creative Direction: Paolo Cremonesi

Creative Team: Ettore Monzeglio, Roberta Campagna

Social Media Manager: Chiara Guadagnini

Client Service  Emanuele Cicogna Mozzoni, Carlotta Dejana

The branded content campaign is online

“PROGRAMMI DA INCUBO – QUANDO ERA MEGLIO AVERE ALTRI PROGRAMMI”

(NIGHTMARE PROGRAMMES – WHEN IT WAS BETTER TO

HAVE OTHER PROGRAMMES)

Amaro Montenegro’s new branded content campaign  – a collaborative product involving the Armando Testa agency with creative direction from Jacopo Morini and The Jackal – has now made its debut.

Part of the  #Humanspirit communication platform, developed by Armando Testa and launched in October 2018, for this operation Amaro Montenegro has opted for a more relaxed tone than that of the famous team of Italian web creators to emphasis the  “Sapore vero” (Genuine Taste) of friendship and authenticity, so the importance of socialising and enjoying time together can also be promoted among a younger target.

This creative development involving the factory The Jackal, in collaboration with Armando Testa sets out to be a sarcastic reflection on the alienation caused by today’s technology, undermining human relationships and socialising.

The format of the 3 videos created for this operation recalls in an ironic way trash TV programmes on commercial channels describing  “invasive” technology which is gradually changing life styles. Now with the concept #Humanspirit, the brand is suggesting a more balanced approach towards such technology in favour of genuine sharing.

Two outstanding partners add the final touch to the recipe – Comau and Makr Shakr – they make a special cameo with their robots since they are convinced that along with Amaro Montenegro, while keeping man, his needs and his smile centre stage, technological evolution can lead us to a horizon of positive development.  

The planning of the campaign with an exclusive on the Ciaopeople network, includes three videos which will be online in crossposting on The Jackal, Fanpage and Amaro Montenegro properties and – to increase the values aspect – editorial support is also foreseen with six articles distributed in Fanpage.it and the social network properties of the title.

Here’s the link for the first episode: https://www.youtube.com/watch?v=LtRc4khEzOw

CREDITS

Client: Amaro Montenegro

Marketing Manager Spirits: Alessandro Soleschi

Senior Brand Manager: Daniele De Angelis

Assistant Brand Manager: Marco Leonzi

Agency: Armando Testa

Head of Branded Content: Jacopo Morini

Creative Direction: Jacopo Morini, Antonello Falcone.

Art Direction: Giulia Richetta

Copywriting: Fabiano Pagliara, Gabriella De Stefano

Project Management: Mirko Di Gregoli

Social media management: Ludovica D’Aquino

Strategy: Luca Buonamici

Content Factory: The Jackal

Head of Branded Content Ciaopeople: Vincenzo Piscopo

Creative Direction:  Francesco Ebbasta

Copywriting: Francesco Ebbasta, Alessandro Grespan, Elettra Mauri

Project Management Ciaopeople: Anna Manzo

Director: Francesco Ebbasta, Valerio Vestoso

Assistant Director: Magda De Cicco

Director of Photography: Mattia Croccia

Executive Producer: Simone Ruzzo

General Organisation: Maria Chiara De Gregorio

Editing, graphics and post production  (The Jackal): Alfredo Felaco, Nicola Verre, Mario Rotili

Music: Liz Martin

Planning: Wavemaker

Editorial Partner: Fanpage.it

At long last two Italian excellences finally meet, after a six-month pitch which involved four agencies.

The agency is already at work for a first spot that will be broadcast in France, Italy and subsequently in several other European countries. It will focus on the certification that confirms the olives are 100% Italian origin.

This project really opens up to the public and shows great commitment, it describes the company becoming an ambassador for Italianness and gives consumers an ever more central role in the most important phases of the supply chain.
The collaboration between Costa d’Oro and Armando Testa will last three years and will cover all the brand’s communication projects.

“We smelt the aroma of Olio Costa D’Oro, the oil of the Italian national football team for 6 months … and we couldn’t wait to taste it.
First course, second course, cheese, bread and who knows how many other recipes we’ll be able to sample, we’ve got a good three years! ” says Nicola Belli, Member of the Board of Armando Testa.

It’s what dreams are made for: win 10,000 euros in 24 hours, testing out the comfort of a seaboard voyage.

This is the amazing “engagement” which starts off the new Moby and Tirrenia AAA Viaggiatori Cercasi (AAA Travellers Wanted) campaign, created by Armando Testa. A real, actual job advertisement aimed at smart travellers, to find 3 candidates who are experts: a “food lover”, an explorer on the look out for great food, a “family manager” skilled in organising family holidays and a capable “travel expert” who can find the best trips at the lowest prices.

The main touch points of the integrated campaign are TV, radio (with 3 subjects of 15″) and a digital platform on which the entire operation lands. It invites users to apply by sending a simple selfie video presentation. Then everyone can vote online for their favourite candidates. Moby and Tirrenia will then choose the three travellers who, this summer will be involved in fantastic on-board experience which will be documented on social media.

The entire operation will be followed on social media, on the official channels of Moby and Tirrenia with an ad hoc editorial plan that includes posts and Instagram stories. The landing page dedicated to Viaggiatoricercasi.it will be the platform where applications can be collected. The launch of the operation will be reinforced online by the involvement of a couple of “family influencers”: The Pozzolis Family.

The campaign was conceived by Fabiano Pagliara, Francesca Romaldo and Marco Abbro with creative direction from Jacopo Morini. It describes the challenge that Moby and Tirrenia are setting for Italians in a fresh and engaging way: demonstrate that their attitude and passion can become a real job, at least for one day.

The goal is to demonstrate, in an unexpected and engaging way, that Moby and Tirrenia are not afraid of comparisons and represent the ideal solution for anyone looking comfort and good value when travelling.

The campaign will be progressively aired from May 19th on national and satellite networks, on the major radio networks and the web.
Media planning by Media Italia.

Agency: Armando Testa

Creative direction: Jacopo Morini

Creative team: Fabiano Pagliara, Marco Abbro, Francesca Romaldo

Production company: Little Bull

Director: Jacopo Morini

Project management: Francesca Romaldo

Digital creative director: Antonello Falcone 

Tech & Innovation Lead – Marco Savojardo

Social media management – Fabio Cuscunà 

Digital art director – Fabio Camera 

Georgina Rodriguez is Cristiano Ronaldo’s partner and she is appearing for the first time in  the film for the new Twinset commercial created by the Armando Testa agency, airing on Sky and Mediaset.
In the film we see the beautiful Georgina, it’s a Sunday afternoon and her partner is occupied on the pitch, so she follows her impulse and has fun doing silly little things all around the house.
The game finishes when he returns home and with two drops of the new Twinset perfume, she is there happy to welcome him.
The spot gives new life to one of the greatest successes of Italian music of the 1960s, “La partita di pallone “The football match” by Rita Pavone, the text is the perfect match for the   creative concept of the campaign. And with its rhythm, boredom is sent to the bench.
The executive creative direction is by Michele Mariani, with art director Laura Sironi and copywriter Marta Agostini.
The campaign is developed on TV, web and social media. Planning by Media Italy.

Star: Georgina Rodriguez

Executive creative direction: Michele Mariani

Art director: Laura Sironi

Copywriter: Marta Agostini

Production Company: BRW Filmland. Directed by Luca Caon.

On the occasion of the 27th edition of the FAI Spring Days, Armando Testa and FAI – Fondo Ambiente Italiano are once again working together.

The new communication project starts off with a multi-subject of unusual images to guide us, and it aims to consolidate the DNA of the Foundation, to support fundraising, but above all to provide a visual description of what you can experience with FAI every season: the chance to be led by hand and accompanied to to reflect on the astonishing beauty of places that are often inaccessible but now which can be visited on this exception occasion.

All  of this thanks to a myriad of sights and different points of view, so that everyone can fully enjoy the spectacle of so many Italian marvels.

Art director Tommaso Casarini and copywriter  Stefano  Arrigoni worked on this campaign with executive creative direction from Michele Mariani. The campaign will be developed on all platforms. Photography by Marco Pignatelli and Senior Account Carola Sessa.

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The second subject of the new Pan di Stelle campaign “Follow your dreams always” by Armando Testa makes its on air debut from March 10th.

The poetic animation has now has found a special place in the hearts of all consumers, and to the notes of A Million Dreams and with the voice of a child, his sweet dream is described.

The child knows that all children dream of having a very best friend, but he wants the most special one, the only one capable of gathering up all the stars in the sky: his grandfather.

The most fantastic dreams in the universe are the ones each of us really has inside: a beautiful and important message that is even more beautiful to listen to while immersed in the aroma of cocoa, hazelnuts, fresh milk, looking forward to biting into the best biscuit in the universe.

More and more a brand that not only speaks of the goodness of its products, but that wants to be close to people by communicating important messages of their values. With a bit of a dream, and with the magic of a sky where the stars never go out. The first subject, “Volare”, recorded more than one million viewings on Youtube in one month. 30” and 20” cuts of “Nonno” (Granddad) too will be planned on TV and the web.

Creative Direction: Michela Sartorio and Monica Pirocca

Account Director: Benedetta Buzzoni

Account Executive: Federica Drogo

Production Company: BRW Filmland

Animation: Thoughtful Margherita

Director Live: Matteo Sironi

Director Food: Vittorio Sacco

Music: A million dreams, Alexandra Porat

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On the occasion of the launch of Sustenium Bioritmo 3 Multivitaminico, Menarini  is introducing a new communication format created by Armando Testa. The protagonist-icon is the friendly, modern and technological Sustenium virtual assistant, expert in all the energy needs and ambassador of the brand’s values ​​of innovation and familiarity. Thanks to its personalised advice, consumers will be able to discover the Sustenium products best suited to their needs. For example, when you have lots of commitments and you’re a bit low on energy and pace Sustenium recommends the new Sustenium Bioritmo 3 Multivitaminico, an innovative line of 4 multivitamins designed for gender (woman and man) and age (adults and 60+) characterized by 3 phase technology with rhythmic release of vitamins, minerals and antioxidants.  Customised products with specific ingredients are available for each target.

The launch ad is set in an ultramodern, hyper-technological and hyper-connected apartment, the Sustenium virtual assistant uses a scan to detect that the young professional is short of energy and voom so it recommends Sustenium Bioritmo3 Multivitaminico Donna. A technological demo explains how it works, showing the rhythmic release of ingredients and the relative benefits in each phase of her day.

At the end the virtual assistant reminds us that Sustenium Bioritmo3 Multivitaminico is also available in the complete formula for women over 60, by showing a woman on her bike full of energy.

Campaign planning starts from 17 February on TV with a follow-up on out of home digital, print and points of sale. With creative direction from Piero Reinerio, art director Tina Salvato and copywriter Chiara Demichelis worked on this project. Directed by Emanuele Cova. Production company: Little Bull.

The Menarini pharmaceutical group is based in Florence, and today it is present in 136 countries around the world with more than 17,000 employees. It has 7 R & D centres as well as 16 production plants, with an annual production of over 580 million packs which are distributed across the five continents. Thanks to its pharmaceutical products, Menarini is making a continual. top quality contribution to the health of patients all over the world.

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The bumper multi-subject launch campaign for new Lines Cotone created by Armando Testa is airing on main TV networks from Sunday 17 February with follow-up on the web and social media, Instagram Stories and post Facebook.

With the help of mega 3D projections, the 30” TV spot shows the spectacular presentation event with its great technological innovation in a prestigious semi-dim location full of spectators.

The scene opens with the two stars of the event making their thrilling entrance against a giant blue background: a bright, white cotton flower and the Lines logo. At the same time, an attractive, young refined presenter appears, illuminated by a ray of light, on an elegant semi-circular stage, she is humming a “ta ta ta ta ta ta ta ta” that sounds like the wedding march. She announces that Lines is proud to celebrate the union between cotton and dry with a bouquet in her hand made of delicate cotton flowers wrapped with “dry” written elegantly. She then presents the new pack of sanitary towels and magically “immersed” in the natural beauty of cotton fields where the white flowers grow tall, explains the origin of the 100% cotton filter that encompasses Lines great absorbing technology.

A complete line-up of sanitary protection, panty liners and tampons, which not by chance have been approved by the Aogoi gynaecologists. “Lines Cotton, dry and cotton united best friends for your skin”.

Fater Marketing Team: Fabio Ruzzi, Carlo Miotto, Marina Morassi

Creative direction: Piero Reinerio

Creative team: Piero Reinerio, Laura Pelissero, Francesca Palazzo

Client direction: Piero Reinerio, Cristina Omenetto

Production company: Little Bull

Director: Pierluca De Carlo

3D: Band

Director of photography : Thierry Pouget

Music: Mauro Tabasso – Laboratorio del Suono (Sermig)

Planning: Media Italia

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