Author: admAT

4 films, 4 situations inspired by every day life, 4 “dramas”, one solution: Mopar. “No drama with Mopar” illustrates the just how unique the brand dedicated to after sales assistance, spare parts and customer support for FCA vehicles is.

This is the first time Mopar has used four video clips to describe in an ironic way what happens when you don’t rely on Mopar original after sales assistance and spare parts. This choice aligns perfectly with their communication strategy. 

The episodes are inspired by the events of daily life. The approach is closer to people and what you need when you’re driving, to make you fully realise that Mopar provides concrete and valid responses for motorists’ needs (because it’s only the tone of voice in these videos that is light-hearted).

«This is a engaging project that highlights our experience and the quality of our products, underlining that with Mopar “everything will be fine”- explains Giuseppe Galassi, Head of marketing and communication – EMEA Mopar region. Thanks to these videos the public can discover just how unique we are when they face any situation, even the most unexpected, ensuring maximum confidence for those who put their trust in us every day».

This exclusive series was developed by the creative agency Armando Testa with creative direction from Raffaele Balducci and directed by William Zanardi (aka William9) for the production company Little Bull Studios. The language used is ironic and light, open to new media, especially to social and digital, exaggerating the concept of “drama” in the cinematographic sense, creating engaging cross-brand clips that will be featured on Facebook and Youtube with special planning in EMEA markets.

The first episode (view it at this link) highlights the “Genuine Parts” line, top quality spare parts designed to be installed in the first phase in production plants. The film features a young violinist struggling with an exam at the conservatory. The atmosphere is very tense. Heightened emotions. The student is very concentrated and the examiners observe him to ensure perfect execution. Everything is going well, the enraptured examining panel listens to the performance when, all of a sudden, the spell is broken by the screeching of brakes coming from the window. Down below in the courtyard, the young man’s father has arrived in his car and is waiting for his son.  We suspect that the brakes caused the noise that ruined the boy’s examination. 

If he had relied on Mopar’s original spare parts and FCA’s authorized workshop network, this “dramatic epilogue” wouldn’t have happened.

The second video will be dedicated to “Mopar Vehicle Protection”, the service designed to offer all customers the pleasure of driving, free from worries and unexpected events.

The following month the third clip will talk about the “Essential Parts”, the spare parts intended for cars more than four years old, which guarantee an excellent quality and savings relation.

The series will end with the fourth episode that will turn the spotlight on the exclusivity of “Prime Parts”, the line designed to offer innovative products for customers with high performance expectations.

We’ll discover together the “dramas” that Mopar can solve. 

Credits:

Agency: Armando Testa

Creative Director: Raffaele Balducci

Art Director: Claudio Nicoli, Davide Cortese

Copywriter: Elisa Infante

Creative Digital Director: Antonello Falcone

Art Digital Director: Giulia Richetta

Digital Copywriter: Gabriella De Stefano

Client Leader:Eraldo Mussa

Account Manager & Campaign Developing:Andrea Cantore

International Client Director: Sascha Van der Plas

Production Company: Little Bull Studios

Director: William Zanardi

Executive Producer: Gianarmando Testa

Producer: Veronica Pegoraro, Anna Corio

Production Director: Raffaele Romano

The first major Esselunga institutional campaign makes its debut on 9^thFebruary: “The more you know it, the more you’ll fall in love”, now adds a new chapter to the story of the Food Company.
With this TV flight we will get to know Esselunga’s Fish department better with its amazing variety of fish selected and checked every day and the goodness of their ready to cook dishes.
There’s also space for Esselunga’s sushi production, top quality choice ingredients such as traditional Yume Nishiki rice grown in Italy are all shown.

The key elements of the institutional ad, bakery, gastronomy and e-commerce remain the stars of this new spot:
The pay off: “The more you know it, the more you’ll fall in love” was developed for a campaign that aims to strengthen the bond between the brand and those who are already customers, but alsowithanyone who is not yet a customer to make them “fall in love” with Esselunga. The key frames are the “S” made with top quality ingredients and the beautiful, elegant images, thanks to which we can almost sense the goodness and scents of Esselunga products.
The music is another aspect of continuity, with the adaptation of a great Italian track: “Che cosa c’è”by Gino Paoli.

“The best moments of this campaign actually came about talking to the people who work in Esselunga every day, they were able to convey their passion and the love they put into their work, and that’s why”, continues creative director Jacopo Morini, “in addition to giving a true portrayal of their experience in the commercials, the interviews you can see on the Esselunga website and social networks make an important contribution to this campaign”.

This campaign is the result of a great team effort that involved all minds of the Armando Testa Group, right from the Executive Creative Director Michele Mariani, with the support of copy from Creative Director Michela Sartorio.
Little Bull, the Group’s studios, produced a video strategy that created video content for all the consumer touch points, while media planning was handled by Media Italia.

Credits

Executive Creative Director: Michele Mariani

Creative Director: Jacopo Morini

Copy Creative Director: Michela Sartorio 

Creative Team: Barbara Ghiotti – Fabiano Pagliara – Sara Greco

Client Direction: Giovanni Sernia, Laura Alberti

Media Planning: Media Italia

Production Company: BRW 

Director: Ago Panini

Production Company for video-strategy contents: Little Bull

Lines and Armando Testa have developed a new communication ecosystem for the Lines Seta Ultra brand, working on the concept that clichés about periods should be dispelled. There’s often a prejudice that when you have your period your mood swings, you tear up easily or you have a sudden cravings for sweets. When really such displays of your character have nothing to do with your period, they are just an expression of emotions and the deepest part of each woman’s personality.
Expressing your emotions in a fearless way without hiding is the most beautiful thing a woman can show. The importance of the message from Seta Ultra translates into “Every day the woman you are” an invitation from the Lines brand to experience your emotions freely without being conditioned.
The campaign was developed on the wave of an international film made by P&G. It was produced by Think Cattleya, and the TV film was directed by Laura Chiossone. Contributions for digital and social campaign were produced by Little Bull Studios. Soundtrack: “I’m born to run” by American Authors.
The campaign is running on TV channels, YouTube, Instagram, Facebook, Tik Tok, Ogury and Spotify. Planning by Media Italia.

 
Credits:

Team Marketing Fater – Lines

• Marketing and Digital Director:Antonio Fazzari

• Marketing Manager: Ione Volpe

• Brand Manager: Marina Morassi

• Brand and Digital Manager: Michela Iampieri

Agency: Armando Testa

• Creative Director: Piero Reinerio

• Art Director and Copywriter: Tina Salvato, Chiara Demichelis

• Digital Creative Director: Antonello Falcone

• Art Director and Copywriter: Carlotta Gilardi, Chiara Panattoni

• Central Director: Raffaele Reinerio

• Client Director: Cristina Omenetto

• Account Team: Arianna Cipolloni, Sara Salamino

• Social Media Manager: Ludovica D’Aquino

Production Company: Think Cattleya

• Executive Producer: Francesco Pistorio

• Producer: Marta Ansaldi – Gabriella Formica

• Director: Laura Chiossone

• DOP: Guido Mazzoni

• Demo Production: 360FX

• Demo Post Production: Edi

• Music: American Authors – I’m born to run

Digital Production Company: Little Bull Studios

Media Centre: Media Italia

If a child is unwell, then his or her dreams are unwell too. And just like young patients, dreams too need a doctor to take care of them.

This is the mission of the non-profit Fondazione Theodora, and it is also the idea behind the new communication campaign created by Armando Testa. 

The film features the classical waiting room in a doctor’s practice, where the sick waiting their turn here are really rather unusual: a princess, a superhero, an astronaut, a pirate… 

Luckily, there is a special doctor who can take care of their problems, Doctor Sogni, thanks to his training he is able to make dreams stronger and – as a result – kids too. 

With creative direction from Michele Mariani, art director Laura Sironi and copywriter Marta Agostini, the campaign will be on air from 12 January with the goal of supporting fund raising for the non-profit Theodora. With the activities of Doctor Sogni this foundation has been bringing moments of fun, attention and smiles to young patients and their families for twenty-five years.  

The Armando Testa agency firmly believes in the value of the work done by Theodora and, together with the production company BRW and director Matteo Sironi, offered its contribution pro bono to help the Foundation communicate better its activities and explain how much more can still be done for sick children. Because stronger dreams make stronger children. 

Executive creative direction: Michele Mariani

Creative Team: Laura Sironi and Marta Agostini

Account Team: Benedetta Buzzoni and Federica Drogo

Production Company: BRW Filmland

Director: Matteo Sironi

Music: Human Touch

In a world where every single moment of your life is shared and posted on social media, Lines has become the sanitary protection for all girls who love to share their ideas of what freedom means. 

That’s concept behind “Lines è #èperte”, the new campaign which is 100% social, created by   Armando Testa, produced by the in-house production company Little Bull and targeted at younger consumers.

Campaign planning by Media Italia on Facebook, Instagram, Spotify and, for the first time for the band also on Tik Tok, teenagers’ favourite social network.

Capitalising on the great social success enjoyed by the Fazzini twins sitcom during the programme “Il Collegio” the iconic gesture, the protagonist makes with her thumb and forefinger up at her ear like in sign language, represents the “e” of the brand and is the key visual.

The Armando Testa creative team also developed a special “trap” style tack, which has become the soundtrack for the campaign. Some of the most popular Italian tiktokers got involved as they gave their version of the track “Lines è” track by lip syncing and dancing. And in their turn the tiktokers inspired their own followers to replicate the contents adding to the viral spread of the campaign. 

With creative direction from Piero Reinerio, Antonello Falcone (creative director – digital) and the creative team of Carlotta Gilardi, Chiara Panattoni and Alessia Pelliccia worked on this project.

 

The new Tachinotte commercial from the Angelini Group is on air on the main broadcasters and the web. The syrup which is taken only before going to bed, helps clear up flu symptoms and helps you sleep. The campaign was created by Armando Testa.

We are in a young couple’s bedroom. The husband is already under the covers with his eyes closed, but he is woken up by the symptoms of his wife’s flu. He is worried so he turns on the light to see how she is and to his surprise he sees that there are two others next to his wife who’s coughing! One is sneezing and blowing her nose and the third one is holding a thermometer and trembling with chills. 

This assault of symptoms is wiped out thanks to the effect of the Tachinotte syrup which dissolves coughs, colds and fevers letting our protagonists get back to a peaceful sleep all night long. Goodnight with Tachinotte.With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Production company: Filmmaster Productions. Directed by: Dario Piana.

Click here to see the spot

As per the best tradition, at Christmas you have to follow the stars. Pan di Stelle and Armando Testa use a little fairy tale to explain this with the most famous and authoritative testimonial you could wish for at Christmas: the true, authentic, unique Santa Claus.

He’s happy to have accepted: after all, only the brand that knows to perfection the magical power of the stars could tell such a fairy tale. On board his reindeer sleigh, illustrated in the first part of the film with the magical and dreamy style so typical of the Pan di Stelle campaign, Santa Claus chases a star that loves to play hide and seek, but can be discovered and then identify the best fireplace to shoot down: the one where there is an irresistible slice of bread with a delicious creamy star awaiting for him.
“When you follow the stars dreams do come true”, and the protagonist in the drawing does indeed turn into Santa Claus in flesh, belly and beard. And as soon as he “lands” on a cosy armchair next to a lit up Christmas tree, he can’t wait to enjoy his favourite cream, the only one worth crossing the sky for. Sssshhh! Don’t disturb him, and don’t reveal his secret!

PS: Santa Claus is obviously due in the night between 24 and 25 December in all houses, but he’s asked if he can take some extra to enjoy a little more cream, let’s hope he won’t be late!

Agency: Armando Testa Group
Creative Direction: Michela Sartorio and Monica Pirocca
Account Group: Benedetta Buzzoni and Federica Drogo
Production company: BRW Filmland
Animation: Margherita Premuroso
Directed by: Matteo Sironi
Music: “A million Dreams” (arrangement by “Human Touch”)

Armando Testa has created the new campaign dedicated to Ayurveda and Hammam wellness rituals from Tesori d’Oriente, part of the Sodalis Group.

Tesori D’Oriente has always been closely linked to the holistic concept of well-being, and for them searching for a body-mind balance is a true philosophy. The brand brings to life real wellness rituals thanks to their Ayurveda and Hammam line of products, which are inspired by ancient beauty recipes and made with natural ingredients, 

The film uses elegant, feminine creativity to explore moments of pure relaxation and guides the viewer through a tale with oriental evocations and precious fragrances.

It is an invitation to overcome the frenzy of modern life, to make time for ourselves, the true treasure of our age.
With an impactful visual metaphor, the ad shows the experience of pure pleasure for a woman as she frees herself from the weary ticking of hundreds of clocks, thanks to the intoxicating fragrance of Tesori D’Oriente.

The campaign has been online since October and will be on air in cinemas and main television stations from 15 December.
Creative direction: Nicola Cellemme, Georgia Ferraro
Creative Team: Luisa Codispoti (art), Elisa M. Melagrani (copy)
Client team: Giovanna Pinna, Lidia Fiorelli
Production company: Albatros Film
Directed by: Valentina Bertani
Post Production and Special Effects: Animo

Esselunga’s Christmas has little heart of snow: belonging to the hero of a sweet fairy tale, who one night discovers that the great big “S” hides a world full of wonders. 

After the first two subjects in the campaign « Più la conosci, più ti innamori » created by the Armando Testa agency, this subject is dedicaed to the most magical time of the year to wish  Happy Holidays and naturally also to introduce the amazing Christmas Contest: this year 100 Minis and more than 300 thousand other prizes are up for grabs until 31 December!

One night, a little snowman, who still hasn’t got his nose, gets a carrot as a gift from a little girl who’s just got home from shopping with her family. The snowman decides to go and find out where his beautiful new nose comes from. He walks and walks, then after recognizing the “S” on a bag on the front of a lit up building, standing out in the snowy, sleeping city, he discovers not only carrots, but a world full of wonders. Have you ever seen a little snowman drive off on board a shiny bright brand new Mini?

Just like him all the snowmen in the city will fall for Esselunga’s fantastic Christmas and all the prizes on offer.

Mino,  the main snowman, says « I am so grateful to the Armando Testa agency, who created this story for me, and to the director Federico Brugia, for choosing me. I couldn’t have wished for a better nose and above all a better film, and I have fallen so much in love with  Esselunga  that I’ve already got a Fidaty loyalty card. I’d like to take this opportunity also to thank the great Esselunga team who always encouraged me even in the most difficult scenes. »

The ad comes in cuts of 40 and 30” and it was produced by Production Company Little Bull with post production support from Band. 

The campaign is on air on all main TV channels, in cinema and outdoor and at the same time it is running on the web, in the press and on radio. 

Media planning by Media Italia.

Agency: Armando Testa

Executive Creative Director: Michele Mariani 

Creative Director: Michela Sartorio

Art Director: Barbara Ghiotti

Client Service: Giovanni Sernia, Laura Alberti

Director: Federico Brugia

Production Company: Little Bull

Producer: Jessica Ferguson

Post Production: Band

Music: Operà Music

Cyber Monday brings to an end a new record-breaking week for MediaWorld. This year saw an explosion of online sales with more than 60% of clients choosing click and collect in store.  More than 70 orders a minute on mediaworld.it and the  MediaWorld app can affirm the company’s status as Italians’ favourite shopping channels. 

 The new Christmas ad created with Armando Testa is on air from 3 December.

Verano Brianza (MB), 3 December 2019– after the extraordinary success of Black Friday, MediaWorld, a leader in the distribution of electronic products with 117 points of sale in Italy and the leading e-commerce site in the category, continues its positioning as a trusted brand for Italians and now launches its new campaign for next Christmas.

The long Black Friday lasted from Thursday to Monday and came to a close with Cyber Monday. The MediaWorld stores were under siege with enormous numbers of clients. The most eminent products this year included electric vacuum cleaners, computers and smartphones. 

The new spot, created by Armando Testa, develops the concept “Fatto Apposta per Me”  (Made Just for Me)in a magical Christmas setting, and it is on air on the main television channels and official Youtube, Facebook and Instagram channels from today 3 December and until 24 December.

The storytelling concentrates on the exciting moment when people exchange gifts, the joy in the faces of those who receive and those who give, sharing time together during the festive period. 

MediaWorld is a protagonist during these moments. The M and W turning into the ideal gift for anyone who loves technology.

But the spot is not just about emotions, MediaWorld also makes a concrete promise to its consumers: “the perfect gift for anyone you love does exist and we’ll help you find it”. This promise is part of an integrated communication strategy that starts off from the claim “Il Natale fatto apposta per me” (“Christmas made especially for me”), it  builds up a consumer journey that is developed on ATL, BTL, digital, social and points of sale, also through an innovative digital activation that starts with a QR code in the press and point-of-sale materials.

The musical background is transformed from the gruff notes of “What a Wonderful World” by Joe Ramone used in the original campaign to a sweet, soft and completely new version for the Christmas campaign.

  “MediaWorld is undoubtedly recognized as the first brand that Italians turn to when they choose a new technological product, even before checking out brands, features and prices. – comments Giuseppe Cunetta, MediaWorld CMDO– Our promise, especially at Christmas, is to put people and their emotions at the very heart, at such a special moment, creating the perfect atmosphere to celebrate a technological Christmas made specially for each of us “.

Credits:

Agency: Armando Testa Group

Creative Direction: Georgia Ferraro and Nicola Cellemme

Creative Team: Lorenzo Blangiardo, Andrea Dell’Osa

Creative Strategist: Francesco Lucchetta, Luca Buonamici 

Client Service: Emanuele Cicogna Mozzoni, Diego Vallieri, Carlotta Dejana

Tech & Innovation Team: Marco Savojardo, Damiano Gui

Social Media Manager: Fabio Cuscunà

Production Company: Little Bull

Director: Marco Missano

Production company music: Mokamusic

Musical arrangement: Philip Abussi