Tonno Consorcio, the Cantabrian premium tuna, is back on TV with 10 “and 7” cuts created by Armando Testa Milan. They celebrate the iconic beauty of the red and blue tin, and the glass jar that contain the prized tuna fillets. Both are symbols of the art of the Consorcio, which gives tuna a unique and extraordinary taste.
So, from May 27 we’ll see the two protagonists on national and satellite broadcasters highlighted against a series of backgrounds, lighting and frames, as if in a modern art gallery. The most important work, of course, is preserved inside: one taste is enough to discover its value. Tonno Consorcio. Artists of taste.
Agency: Armando Testa Group Creative Direction: Monica Pirocca, Michela Sartorio Creative Team: Lorenzo Blangiardo, Andrea Dell’Osa Client Service: Benedetta Buzzoni, Federica Drogo Production Company: Little Bull
The new campaign for the Spring Summer 2020 collection managed by Armando Testa is online.
The Peuterey capsule collection has been launched to complete their Spring / Summer 2020 proposal, but no one could have ever imagined that this launch would have been so different from all the previous ones.
Despite the delicate situation linked to the coronavirus, the brand was able to react quickly and together with Armando Testa they developed a campaign that could come as close as possible to the new daily routines all Italians are facing during this hard period, while maintaining a positive and encouraging tone.
The Soft Attitude is a collection that was created to make boundaries between formal and casual less clear-cut, bringing the comfort and technicality of sportswear closer to the style of a minimal and elegant design, with garments that let the wearer experience a new soft attitude.
And this new attitude is the key to the whole communication project developed for the launch of this collection: we’ve all found ourselves facing new limitations, we’ve been forced to reinterpret our daily lives, and with the message Show Your Soft Attitude we want to invite everyone to face our new day by daywith a positive outlook and with the right dose of lightness.
There’s also innovation in the visual output, the photograph shots are enhanced with illustrations by Fernando Cobelo. With his soft, visionary approach he uses the garments of the collection to draw around a new man and a new woman for us. The settings are not simple walls of houses, but fantastic worlds that replace other locations and photo sets.
With Armando Testa Peuterey communicates a direct and proactive message: show your strength, show your Soft Attitude.
MediaWorld, leader in the distribution of electronic goods, is reopening all its points of sale throughout Italy from Monday to Saturday.
The reopening will occur with maximum safety, fully respecting the norms in place, which have already been applied, tried and tested with workers and clients in some selected sales outlets in Italy, which have been open for two weeks.
In addition to all the precautions to prevent infection, various other measures are also planned, including limiting the number of people entering the stores at any time in order to reduce the risk of gatherings, indications and ad hoc structures to ensure social distancing. Customers will be invited to always follow the instructions given by the staff while purchasing and cashless methods of payment will be encouraged.
“Protecting the health of our employees and our customers is at the heart of all MediaWorld’s decisions, and this is an enormous responsibility, our top priority at this time. After almost 2 months of only online sales, we are happy to return to stand shoulder to shoulder with Italians in our sales outlets too in this restart phase, to ensure the best technologies, integrated solutions and expert advice to respond to all needs is available for everyone. Of course, in total safety. “ – comments Guido Monferrini, CEO of MediaWorld.
MediaWorld was the first company in the sector to decide to voluntarily close all its stores, and it has always kept the mediaworld.it online store active, managing to satisfy a constant increase in customer requests. Online orders tripled in number in March and quadrupled in April compared to the previous year and this has partially mitigated the effects of closing stores.
The reopening of the network is at the centre of a new spot created by the Armando Testa agency, with the claim “è bello rivederci”, (“nice to see you again”), it celebrates the pleasure of meeting MediaWorld’s customers live again. The 15 ” spot has been on air on main television channels in different time slots since 4 May.
Credits:
Agency: Armando Testa Group
Creative Direction: Georgia Ferraro and Nicola Cellemme
Creative Team: Lorenzo Blangiardo, Andrea Dell’Osa
Creative Strategists: Francesco Lucchetta, Luca Buonamici
Client Service: Emanuele Cicogna Mozzoni, Diego Vallieri, Carlotta Dejana
An idea in the spirit of “solidarietà digitale” (digital solidarity) inviting people to create Wi-Fi guest networks to support anyone who doesn’t have a reliable fast connection.
These days our everyday life has been completely turned upside down, and so Amaro Montenegro, the ambassador for sharing and Human Spirit, is proposing an initiative which is both social and at the same time socially aware, with the goal of bringing Italy together with a symbolic form of ” digital solidarity” created by Armando Testa.
Wanting to be convivial is finding new forms of expression today, even at a distance thanks to technology. We’re seeing multitudes of online aperitif dates, digital flash mobs and video chats. The brand is promoting a gesture of openness and sharing towards others to celebrate such positive energy, but also and above all to support those in Italy who still can’t rely on a stable and fast Wi-Fi connection, by making its own Wi-Fi network available, creating a “guest” Wi-Fi network with the goal of creating an immense “humanspirit” network, which will allow everyone to be ideally connected.
The Armando Testa agency with the support of FLU, has selected two outstanding testimonials for this initiative : Salvatore Aranzulla, the phenomenal digital “problem solver”, along with the spontaneous, friendly Frank Matano, are helping Amaro Montenegro to guide the general public step by step to configure their own Wi-Fi Ospiti network
At delicate times like these sharing our internet network is a small gesture which can help savour even more the desire of being together: and who better to send this message than Amaro Montenegro, who we all know as the iconic Amaro of authentic flavor.
Sharing our wi-fi will be just like making a virtual toast with the people who live around us!
The new communication by Armando Testa for Domopak Spazzy garbage bags made 100% from post-consumer plastic is on air these days.
The campaign was created in 3D by the Little Bull studios and revolves around two hyperbolic metamorphoses, which describe in a very effective way, in just 15 ” that the ecological garbage bags are recycled from post-consumption, and they are also super-resistant.
In the spot, we see a friendly caterpillar made from a used plastic bag, which is transformed into a new butterfly-shaped bag, it takes flight and then is transformed again into another rhino-shaped bag to emphasise just how resistant it is.
The campaign has been developed ad hoc on social channels and is supported by ongoing editorial planning which maintains the same graphics and treatment, but gives greater information about the technological and sustainability features of the garbage bags.
And the hashtag #ioescolaSpazzy was also created for social media. This is a Real Time Marketing initiative that ironically celebrates one of the few activities people are allowed to undertake during compulsory isolation these days: the “trip” we make every day to throw away our rubbish.
Some memes were made for the operation and six travel influencers were involved who describe their preparation and the route they take to get to their trash bins just as if it was a trip and with the recommendation to always recycle correctly, because the environment doesn’t go into quarantine!
Credits:
Creative Director: Michele Mariani
Digital Creative Director: Antonello Falcone
Creative team: Dario D’Angelo, Fabio Camera, Laura Sironi, Daniele Bona, Raffaele Pignataro, Alice Franco
In order to send a positive message of closeness and unity during the COVI-19 emergency, the Unipol Group has implemented a series of initiatives to support the country. They also wanted to reiterate their commitment with a special brand, emphasising that pride in all belonging to the same community is the essential driving force to restart again even stronger.
The InTesta agency, part of the Armando Testa Group, which manages the corporate identity projects of the whole Unipol Group, was responsible for designing the new logo. That’s how the Tricolour Edition was created, the logo is highlighted with a swaying flag which then opens up to new perspectives.
This image is full of character and expresses positivity and vision for the future, and with it
InTesta is playing its part in communicating the commitment and ready response of the leading insurance group in Italy, during these times of real need for the Italian people.
Esselunga has always been close to Italians’ hearts, and it is now playing a leading role in the daily challenge we are all facing to overcome this emergency.
It is doing so by asking its employees to make a special effort, but also by counting on the affection and trust, beyond all expectations, that clients are showing in these difficult days.
The brand wants to express its thanks for this to both those who are continuing to work in Esselunga with amazing commitment to making shopping as normal as possible for all of us, and to the people who are coping with this situation, showing a great sense of responsibility and affection for the brand.
The video uses the notes of the famous song “Over the Rainbow”, a symbol of optimism, to testify to the tireless efforts of those working on the front line, but at the same time, it presents us with a vivid and colourful sequence of images of the Italy which wants to get through this, and the hope for a better future which we’re all sure, will soon be at our doors.
This campaign is the result of a great team effort which saw the involvement of everyone in the Armando Testa Group, it was produced by Little Bull, the Studios of the Group, while media planning was managed Media Italia.
The campaign is on air on the main TV channels and at the same time on the web and in the press.
Credits
Executive Creative Director: Michele Mariani
Creative Director: Jacopo Morini
Creative Team: Barbara Ghiotti, Sara Greco, Fabiano Pagliara
Client Direction: Giovanni Sernia, Laura Alberti, Nicoletta Pittino
It’s been a while since we last saw them on our screens, but because kids and their parents all need some light fun these days, Pippo and Papalla have come back to help them out.
Our old friends from Carosello, who made so many Italian children smile and accompanied them off to bed, decided to make a new appearance, to make today’s kids and their parents smile, and so give their contribution of optimism, in delicate times like these.
An unexpected Pippo and a modern “Papalla Family” are now the stars of two catchy tunes (80s cult “Gioca Jouer” and “La mia Hit” by J-AX).
Their warmth and friendliness will be the key to giving tips in a fun way about how to fill the long days spent at home.
So, let’s get ready to dance and sing with them because staying at home with Pippo and Papalla will be a breeze!The pro bono project was conceived by Armando Testa with the creative team of Michele Mariani, Jacopo Morini, Fabiano Pagliara, Antonello Falcone, Barbara Ghiotti and Sara Greco and created thanks to the contribution of Gemma De Angelis Testa, Little Bull Studios, Studio Magoga, J -Ax, Daniele Lazzarin, Claudio Cecchetto, Claudio Simnetti, Flavio Ibba, Valerio Pelosi, and the voices of Paolo and Lorenzo Fedreghini.
The new Riso Gallo commercial by Armando Testa, which launches the new line Bontà Pronte will be on air from Wednesday 25 March. This range of thirteen references can be prepared in just two minutes: rice based where you can use your imagination to enrich the dishes and also ready-made dishes, which you can enjoy straight away.
The TV spot rotates in cuts of 30, 20 and 15 seconds, and it is also an innovation compared to the classic Riso Gallo format as it includes a mix of animation and live action.
To highlight the different ways of preparation and the different consumption occasions, four real life at home situations are illustrated in the ad: three students having fun cooking a quick lunch together. A sweet dinner situation with a father who’s just got in late from work and his daughter. Another more sophisticated candlelight dinner with a couple on their first date. A more informal fourth one, where a family is enjoying a movie night while eating on the sofa.
The sequence of scenes runs along fast and in a fun way to the rhythm of a lively jingle based on an up-dated can-can, with lyrics describing the product features and giving serving suggestions.
“Lots of tasty recipes for anyone with lots of inspiration and little time”.
The singer and star is our one and only testimonial: the legendary Gallo di Riso Gallo.
We also see him at the opening and closing of the spot, in continuity with the communication format.
Creativity by Armando Testa. Production Company The Producers. Live action direction ABNormal. Gallo animation H7-25 Studio. Voice of the Gallo Paolo de Santis. Music by Bobo Marucci.
A new Lines ad which celebrates women on the occasion of “International Women’s Day “ is on air on main TV channels, the web and social media on 7-8-9 March. It encourages women to always be themselves and live out to the full all their emotions.
Because emotions make them unique strong and real every day. They are invited to pursue their wishes, their spirit, even if it is rebellious without hiding, because being yourself is the best thing you can show. Always.
The film ends with #OgniGiornoGiornataDellaDonna so fighting the stereotype of 8th March as the only day dedicated to women.
The images from the film are part of the shots from the campaign “Have you got your period?” which is on air at the moment.
The new edit was handled by the Production Company Little Bull Studios.
