Author: admAT

The two leading brands in the snack sector, both part of the Bonterre group, have joined forces to implement a value strategy with the aim of confirming their brand identities and building up consumer loyalty.

The Armando Testa Group won the pitch and from this collaboration, a fresh, light-hearted film has been created, which doesn’t shy out of showing the appetizing appeal that distinguishes the goodness of the products.

The 30 ” cut has been on air since 18 October and with a memorable jingle it describes how much fun a snack with Teneroni and Parmareggio is. Not only is it  delicious and easy to eat, it also gives you an instant present of a Minions spin top to collect, the game of the moment that’s driving youngsters crazy.

And that’s not all, the innovative long-term Premiatissimo Te promotional format has also a combined mechanism to attract multiple targets.

In addition to the highly appealing Minions gift pack for the little ones, a daily Instant Win contest is planned with a HP notebook up for grabs every day and a Rush Collection of Kappa prizes to involve the whole family.

Planning includes kids TV and web.

Credits

Agency: Armando Testa Group

Creative director: Dario Anania

Creative team: Cristina Macchi and Alice Franco

Production Company: Film Good

Director: Riccardo DigiacomoMusic: Operà Music

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The new spot, airing on all national networks in cuts of 30 ”, 20 ” and 15 ”,  introduces the new top-quality cooked ham from the Maestri nei Salumi. What makes it special is its intense, melt-in-the-mouth flavour, the result of respecting the natural rhythms of traditional practices.

The film was conceived by the Armando Testa Group and shot with FilmGood. It describes to a child how Gran Tenerone is created and even credits the little kid with giving it its name.

The idea of ​​the film is to highlight the value of the product, its tenderness, giving it an emotional as well as a healthy connotation.

In addition, this film also strengthens the format with the farmhouse, which was already used in previous films.

The different cuts were conceived for linear TV, video on demand and pre-roll web.

Credits:

Agency: Armando Testa Group

Creative Direction: Dario Anania

Creative Team: Serena Maggioni, Tommaso Porzano, Alice Franco

Production Company: FilmGood

Director: Luca Lucini

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https://youtu.be/Upj0nrsSYF8

Peuterey, the outwear clothing brand from Tuscany and the Armando Testa agency continue to collaborate together with even greater commitment than ever.

In this exceptional year, the Fall Winter 2020/21 campaign turns its focus to the future with the claim “Better future is our everyday challenge” a concept developed with executive creative direction from Michele Mariani.                                                                                             Last year’s “Life is an everyday challenge” today takes on new meaning, full of value and with potential for further planning. 

The everyday challenge, in this historical period more than ever, lies in taking action while thinking about the future for new generations, that’s why the protagonists of this campaign are exceptional models, the “everyday heroes” of tomorrow: kids.

They are the ones who bring the clothes to life, full of light-heartedness and innocence, inviting the public to reflect and to take renewed responsibility.

The idea comes from a concrete choice that the brand has made, their commitment to sustainability to offer fashion that is functional and of substance, designed to last over time.

Indeed, for years Peuterey has embarked on a path to limit the environmental impact of its products by integrating research, cutting down on waste and recycling materials. But the objectives to safeguard the future through sustainable development go beyond that, they include investing in gender equality and working only with partners who share their philosophy.

The integrated project highlights the brand’s values and commitment and addresses the expectations of an increasingly attentive and sensitive public. The campaign runs in the press, outdoor and throughout the digital eco-system. 

Agency: Armando Testa

Executive Creative Direction: Michele Mariani

Creative Team: Laura Sironi and Alice Franco

Digital & Social Service: Sara Salamino e Ludovica D’Aquino

Photo: Emilio Tini

Video: Umberto Nicoletti

Production: Little Bull Studios

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From mid-September Tantum Verde, the brand of the Angelini Group specialising in oral health, launches its Tantum Verde Dental toothpaste specific for the treatment of gum inflammation on main TV channels and the web. Campaign created by Armando Testa.

When your gums are inflamed, brushing your teeth and gums can be painful. The protagonist of the ad is filmed while he is concerned to see his gums are red and inflamed, so he tries Tantum Verde Dental toothpaste, a medicine for the treatment of inflamed gums that helps to calm the pain. A 3-D graphic demo shows us its anti-inflammatory and analgesic action. Tantum Verde Dental, the Verde that treats your gums well.

With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Production Company Little Bull Studios.

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How do you tell a secret? With a pinch of dreams, stardust and all the fun of a family at breakfast.

Since Sunday 13 September Crema Pan di Stelle has been back on TV, on the web and on Pan di Stelle’s social channels on Facebook and Instagram. And they are revealing what makes them so unique all over the world: the secret is Pan di Stelle! The iconic biscuit turns into grains and dives into the smooth swirls of hazelnuts and cocoa cream, to make it “twice as good”

Just one taste is enough to make you dream, and indeed the film starts off with an illustrated and animated dream using the unmistakable style of the communication of recent years, and today for the first time it brings together elements of the fantastic with reality. 

A jar of Crema, a starry sky, the drawing of a little girl (who will later be the protagonist at breakfast) who climbs up a long staircase which leads to a moon-biscuit. With a touch of a magic wand the biscuit turns into grains and the Crema becomes a dream to be enjoyed spread on a slice of bread, with a fresh strawberry, and why not a finger which steals a lick from the jar. 

Pan di Stelle has always offered products which combine goodness and quality ingredients, clear nutritional and supply chains, as well as an ever-stronger commitment regarding sustainability and respect for our planet. In the case of Crema Pan di Stelle, 100% Italian hazelnuts and milk and cocoa grown in collaboration with the Cocoa Horizon Foundation. Pan di Stelle has been working with them for years to promote projects to support the quality of lives of the farmers and their families. And without palm oil, like all Barilla products. 

Never as much as this year have we felt the importance of being able to dedicate a little of every day to dreaming. Pan di Stelle reminds us that that moment can be really, really very good.

Creative Direction: Michela Sartorio and Monica Pirocca

Production Company: BRW Filmland

Animation: Margherita Premuroso 

Director Food: Vittorio Sacco

Director Live Action: Matteo Sironi

Music: A million dreams – with arrangement by Human Touch

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“Riva in the Movie” is the title of a short which celebrates the enduring link that ties the Riva brand, an Italian excellence from the Ferretti group and the seventh art.

The film was conceived by the Armando Testa agency and produced by Little Bull Studios, directed by Federico Brugia with photography by Luca Esposito. It stars Pierfrancesco Favino, one of the most talented and internationally admired Italian actors, winner of the Nastro d’Argento, David di Donatello 2020 and member of the Academy. On board an iconic Acquariva, Favino crosses a silent and spectacular Venice, accompanied only by his own thoughts in a dreamlike and emotional journey. 

Riva itself and its relationship with cinema over every period is the real co-star of the short. Riva boats, both the iconic mahogany ones and contemporary ones have featured on the silver screen all over the world for more than seventy years: from the most famous blockbusters to great Italian successes. 

The project is a tribute to cinema, in the city of cinema, an anthem to its amazing imaginative power, an invitation to start off again and to turn the spotlights on again and believe in dreams. 

“Celebrating cinema with the wonderful Riva boats, the stars of so many films thanks to which Made in Italy style and creative genius have gained a worldwide reputation: that’s what inspired us to make Riva in the Movie” – commented Avvocato Alberto Galassi, CEO of the Ferretti Group – “an art house short dedicated to those to believe in the magical power of the imagination and talent.”

Marco Testa chairman of the Armando Testa Group reiterates – “I am proud that my agency has contributed to this cultural enterprise and to relaunch Italy and one of the Italian excellences in such a particular moment. Imagination and creativity are precious fuel of Made in Italy which need to be supported and encouraged more than ever at this time.”

The short was presented during the 77th International Venice Film Festival and a prestigious book has also been produced: 300 pages, 39 films with original posters and hundreds of great scenes and back stage shots, 77 actresses and 110 actors. 

The original soundtrack accompanying the film was created by Red Rose Productions and composed by Flavio Ibba and Danilo Madonia, its finale pays tribute to Nino Rota, the composer who made so many of Fellini films unforgettable.

Copywriter Sara Greco and Art Director Barbara Ghiotti from Armando Testa worked on the project with the Executive Creative Direction of Michele Mariani.

The film can be viewed on all Riva Yacht brand social channels and on their official website:https://www.youtube.com/watch?v=Gd_LnzgUdZE&list=PLi42k0hWDFNjoZUj9d_UZsnRcTrUQXZAY&index=11

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Lines Specialist is communicating again with a new TV and web ad created by Armando Testa. 

Woman of all ages suffer from bladder leaks and with Lines Specialist they can get rid of the mental and physical embarrassment that means they always choose clothes that cover their hips to feel more confident.

What makes this film stand out is the liberating gesture we see from the protagonist at the beginning and then other women of all ages as they copy her. In different social settings such as the gym or a restaurant they all take off a pink sweater and throw it into the air with a smile – finally free to be themselves even with close fitting clothes.  

A 3-D demo shows us the innovative technology that turns the liquid into gel inside the pad. Because it is so thin, the only thing that you feel is protection.

The film closes with a symbolic gesture of all the women gathered together getting rid of their pink sweaters:  

Lines Specialist, thin protection. 

Credits

Fater – Lines Marketing Team

• General Manager: Antonio Fazzari

• Associate Marketing Manager: Ione Volpe

• Marketing Manager: Lina Dalberto 

• Brand Manager: Filippo Perrone, Marina Morassi

Armando Testa Agency Team

• Creative Directors: Georgia Ferraro, Nicola Cellemme

• Creative Team: Monica Barbalonga, Mariarosa Galleano, Francesca Palazzo

Production Company: Think Cattleya, Little Bull Studios

Media Centre: Media Italia 

The Angelini Pharmaceutical Group has expanded its range of headache relief products with the launch of Moment and Momentact, sachets of ibuprofen-based solutions in liquid form, which can be taken orally.

The creativity by Armando Testa highlights the innovative liquid formulation and all the advantages it brings, paying special attention to an educational approach instructing the consumer on the correct way to take the product in its practical sachet.

The ad grabs your attention with its powerful opening references. “HEADACHE” written in red along with a sound effect thuds down on the forehead of the three protagonists caught up in a moment of their everyday life and blocks them. The new Moment in liquid form will take care of it!! Easy to take: just bring the sachet up to your mouth, press it and slide two fingers along to let the liquid flow into your mouth ready to drink.

The stylized silhouette of the first protagonist is reduced to just an outline in the demo and this emphasizes the movement of the fingers, how soft and smooth the liquid is, and how easy it is to swallow and also reminds us of its pleasant orange flavour.

The result? Once again, scientific research from Moment helps you “overcome headaches quickly” with a new formulation that is ready and easy to drink, wherever you are, whenever you need it!

This is confirmed by the three satisfied protagonists who make a fun, memorable gesture of victory with their two fingers after they’ve easily released the liquid from its sachet. This signature gesture is reaffirmed in the final pack shot with the Moment and Momentact sachets on the fingers of a hand next to the respective packs.

The 20 “and 15″cuts are on air on the main television stations and the 15 “and 6” ones on line on You Tube, Facebook and Instagram.

With creative direction from Piero Reinerio, art director Tina Salvatore and copywriter Chiara Demichelis worked on this project. Directed by Nicolò Malaspina. Production company Little Bull Studios.

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https://youtu.be/NCoQOYhz3NM

The latest international ad for Lavazza has now landed in the US on the main American networks. It features a new world on the horizon, ready to welcome rediscovered humanity, looking to the future with positivity, and stands out with the words of Charlie Chaplin in the final of “The great Dictator”. 

CNN, Fox News, NBC, MSNBC and many others will run the sixty second commercial created by Armando Testa from 20th July for a month. It has already aired on the web for the US market and has registered almost 25 million views.

This is an important new chapter in the history of Lavazza that interprets, shares and promotes universal values ​​such as respect, inclusion, gender equality and care and attention for the environment in an artistic way.

A global brand vision translated into #TheNewHumanity, the new communication concept, has already been featured in several projects by the Turin based company, including the upcoming Lavazza Calendar.Executive creative director Michele Mariani, creative directors Andrea Lantelme (art) and Federico Bonenti (copy) worked on the campaign for Armando Testa. 

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MediaWorld Tech Village has been inaugurated today. The MediaWorld store in viale Certosa 29, Milan has been completely renovated to become the first tech village in the world. The Armando Testa Group developed the creativity to announce this important launch. In line with a strategy that has been pursued for over a year, it plays on the “M” of MediaWorld, transforming it once again into the symbol to identify the brand and the values it represents.

With the village, the brand has become part of the Milanese skyline: in a prominent position, right next to some of the most innovative buildings in the city. And that’s precisely the message that the campaign wants to convey: the MediaWorld Tech Village is not just another MediaWorld store, but a new technological shopping experience.

A store where the most important brands in the world can be displayed in space which represents them, and where MediaWorld allows all its customers to take advantage of its expertise, so that everyone can find the technology made just for them.

The campaign is on air on traditional and digital outdoor, print and the web.

Credits

Agency: Gruppo Armando Testa

Creative Direction: Georgia Ferraro and Nicola Cellemme

Creative Team: Lorenzo Blangiardo, Andrea Dell’Osa