Author: admAT

This is such a longed-for Christmas, after all the trying difficult months which  have made us realise the value of small things, so Esselunga along with Armando Testa decided to send a special message to Italians. A message with an invitation to make your dreams grow every day and to love the beauty of simple things. The message sums up the essence and the sincerity in the final wish from Esselunga, this year more than ever. 

The video is accompanied by a text taken from the poem “Do Not Let” (Non lasciare) by Walt Whitman, and it tells the delicate and moving story of a little boy who, with the magic help from Esselunga’s big yellow shopping bag, bakes biscuits for his parents at midnight on Christmas eve. Art director Barbara Ghiotti and copy Sara Greco worked on the creative concept with creative direction from Michele Mariani. The film, made thanks to the painstaking direction from Federico Brugia, is able to turn even the smallest gesture into something extraordinary. The choice of music was also important (“Have Yourself a Merry Little Christmas” in a moving cover by Hem) which, coupled with the words of the poem, hopes all Italians can enjoy “A merry little Christmas” finding peace and tranquillity in simple everyday things. 

The campaign involved the Armando Testa team that works for the Esselunga client and it was produced by Little Bull Studios, while media planning was handled by Media Italia. 

As well as television where it is on air from Wednesday 9 December on all main channels, the project is also developed for all digital platforms.

At the same time Esselunga’s traditional Christmas competition is also running outdoor, in the press on radio and digital. This year the focus is on something concrete, offering 200 prepaid cards for a year’s shopping as well as lots of other prizes.

Credits

Agency: Armando Testa Group

Executive Creative Direction: Michele Mariani

Creative team: Barbara Ghiotti, Sara Greco 

Media Planning: Media Italia

Production Company: Little Bull Studios

Director: Federico Brugia

Producer: Jessica Ferguson

Post Production: Band

Music: Hem – “Have Yourself a Merry Little Christmas”

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The new ad for Riso Gallo, created by Armando Testa is now on air. It is dedicated to Riserva Gallo Carnaroli and Arborio, the Premium line of rice for risottos, which is unique thanks to the traditional stone husking.

The TV ad, rotating in cuts of 20” and 15”, forms part of the classic Riso Gallo format: light hearted animation starring the legendary Gallo as a testimonial and on this occasion, he plays the role of leading expert on how rice is processed.

With his shrill opening exchange reminding us of a “Chicchirichì!”, he immediately shows us the amazing quality of the grains of rice in Riserva Gallo: only Arborio and Carnaroli grown in Italy and made even more special thanks to the “stone husking” process, the delicate pressure on the grains, done in a traditional way.

With just a few lines and simple but precise moves the Gallo conveys the excellence of the product, the skilful care and attention in processing it and the extraordinary results in the kitchen where its full potential is revealed: the very best 100% Italian rice, you can use to prepare top quality risotto but also for all those recipes which are typical of Italian tradition. 

The ad – on air from 5 December to 2 January – is planned on some of the main TV broadcasters with a strong impact particularly during the run up to Christmas.

Credits

Creative Direction: Michele Mariani 

Creative team: Dario D’Angelo e Daniele Bona

Production Company: Little Bull Studios

Gallo animation: H7-25 Studio

Voice of the Gallo: Paolo de Santis

Media Planning: Asset Media

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There’s a special place in the heart of Milan with more than one hundred and thirty Global Luxury Brands.

A place where shopping and lifestyle meet art and culture.

Because the Montenapoleone District is a reference point for fashion, art, style and now they’ve decided to publicise this with a campaign created by Armando Testa. 

The multi-subject, developed for main national dailies and tactical outdoor was conceived from the idea of bringing the logo of the district to life to describe the thousand difference faces of via Montenapoleone and the surroundings.

In the campaign an aerial view of the most famous district in Milan is transformed into a series of illustrations where fashion might be the welcoming host but it is not the absolute star. 

Montenapoleone District is really much more. It is a district full of charm, where it’s fantastic just to stroll along among the Christmas lights, boutiques and hotels, historical bars and restaurants, museums and iconic architecture. 

A whole world to capture where there’s something wonderful wherever you look.

To get the very best idea out of it, Armando Testa decided to collaborate with a Digital Artist and illustrator: Iuliia krivorotova.

For the moment, the campaign features three subjects, but others are planned for the coming months, in line with government measures. Michele Mariani, Federico Bonenti and Andrea Lantelme worked on the creativity for Armando Testa.

The 2021 campaign for Cam Il mondo del bambino describes the real life of parents and their kids. 

And it does so with a creative concept which, on the one hand celebrates the brand name, and on the other captures just what it really means to be a parent. A whirlwind of emotions, also stimuli, demands and temper tantrums – let’s do, let’s go, we want. In short life as a parent is a continuous CAM on! Nothing could be truer. 

The concept developed with support from the Armando Testa Milan agency, underlines and strengthens the brand identity. It’s been telling its story and describing its values for more than 50 years ​​by looking at the world through the eyes of children.

All the creativity developed for the new campaign describes in a light hearted but more truthful than ever way just how wonderful life as a parent is, even if it is a tour de force. Food everywhere? Cam on, mums and dads, have a laugh!

Flooded bathroom? Cam on, they’re just kids!

The spirit of the creative concept is the perfect representation of what life as a new parent or the most experienced one is really like!

The first tangible step in the campaign comes with the publication of the 2021 catalogue, which will be the main communication tool. The advertising campaign will then be developed with a 360 ° strategy and will involve social and digital platforms.

 “The arrival of a new baby is a beautiful emotion” comments Marketing Director Monica Rho.

“In a setting like our current situation, it seemed only right for us to describe all the times that our children, with their demands, make us smile. We have been in the market for 52 years and we’re happy to be part of the everyday life of parents from all over the world. We are a historical and reliable company, but at the same time innovative and modern. This communication campaign will be implemented in over 64 countries, where Cam il mondo del bambino is present with its products and will be a complete journey that will reach different communication touch points “.

Credits

Client: CAM S.p.A.

Director of marketing and Communication: Monica Rho

Agency: Armando Testa Milano

Creative team: Laura Sironi, Maria Meioli

Designer: Irina Gliudza

Photography: Lorenzo Palizzolo

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Sporty design and urban attitude, great performance with really low fuel consumption: that’s Yamaha’s new NMAX125.

Ease of driving coupled with a range of features make it the perfect scooter to tackle city traffic and move around in total safety and comfort.

That’s what the new online and press campaign created by Armando Testa highlights.

With a long ride through the city we discover the perfect harmony between the city and the NMAX 125. “One with the city” extols the campaign claim.

It is the city itself that actually lets us see the features of this scooter which make it the ideal companion for a city: to mention just few, Traction Control and Start&Stop to make sure everything is under control, Bluetooth connectivity to stay connected and informed wherever you are.

Another newcomer is the new D’elight, one of the lightest and most compact models in this category.

Cool, easy to handle, ample under-seat storage, easy to drive and to park, D’elight is the scooter created for anyone who loves to nip around the city in a totally light and smart way.

“Move light” is the campaign claim, a video strategy, also created by Armando Testa. It makes it clear that with D’elight the city is completely in our hands. 

Credits:

Agency: Armando Testa Group

Creative Direction: Nicola Cellemme and Georgia Ferraro

Creative team: Laura Sironi, Maria Meioli

Production company: Little Bull Studios

Director: DI-AL

Dop: Diego Indraccolo

Colour correction and post production: BAND

Photography: Marco Campelli

Photo post production: Sara Lucchetta, Riccardo Corda

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https://www.youtube.com/watch?v=YrO8Vzy7Gm0

MediaWorld, leader in Italy in the distribution of electronic goods and part of the international group MediaMarktSaturn Retail Group, saw Black Friday 2020 close recording a significant increase in all channels, confirming its position as market leader.

The promotion was a success both in-store and online. e-commerce recorded record results.  In the three weeks of Black Friday, MediaWorld saw visits to its site more than triple. This led to a considerable increase in the number of orders, up more than 260% compared to previous Black Friday. 

In stores obliged to close over the weekend in line with the current government decree, (DPCM), MediaWorld decided to provide their clients with an in-store telephone service so that products could be ordered. 

“This year MediaWord decided to give customers a longer Black Friday to satisfy the needs of Italians and to give them more time to buy online or in-store in complete safety. The results show that our multichannel strategy has paid off, as has our commitment to being a reference point for our customers, since we can offer products for all needs, services, consultancy, presence throughout Italy and e-commerce.” says Luca Bradaschia, CEO of MediaWorld Italia.  

As by now tradition demands the Black Friday period ends today, 30 November with Cyber Monday, with lots of new promotions reserved for the online sales. From tomorrow there will be further promotions in the run up to Christmas.

On the occasion of Cyber Monday, the company has launched a new episode starring Elio e le Storie Tese, on behalf of their company and label Hukapan srl, which owns all the rights of the group. After the three episodes of the advertising campaign dedicated tonBlack Friday, which was created and produced by Armando Testa, where the group starred in hilarious gags, they are now trying to interpret a crew of trap artists in the new ad airing on radio and TV,

CREDITS

Agency: Armando Testa Group

Creative direction: Georgia Ferraro, Nicola Cellemme

Creative team: Andrea Dell’Osa, Lorenzo Blangiardo

Production Company: Little Bull Studios

Director: Augusto Storero

Post Production: Band

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MediaWorld is continuing the campaign for Black Friday created together with Elio e le Storie Tese. The third episode featuring the stars with a new surreal gag is now on air.

This year MediaWorld has decided to meet the needs expressed by Italians by offering discounts for a longer period, giving customers more time to decide what to buy and find the promotions most in line with their needs, whether online or in store in all safety.  

The new way to buy is featured in the creative campaign, developed in collaboration with the Armando Testa Group. They have created Mediaworld’s BLACK FRIIIIIIIIIIIIIIDAY, entrusting a testimonial like Elio e le Storie Tese with the message. The ads actually start off with the idea of extending Black Friday, turning it into MediaWorld’s BLACK FRIIIIIIIIIIIIIIDAY, taking advantage of the singing skills of Elio e le Storie Tese, who are famous for their unforgettable performances and the enormous vocal range of their front man.

In the third episode on air on radio and TV we will see the group grappling with a new, exciting interpretation. Elio e le Storie Tese this time are dressed like the Ramones with their black leather jackets and dark hair, as they go onto the Black Friday stage. Cesareo launches into a guitar solo to accompany Elio in a punk rock performance which is literally explosive and leaves everyone with their mouth open. 

In the first episode viewers had the chance to see Elio, Faso and Cesareo get up on MediaWorld’s BLACK FRIIIIIIIIIIIIIIDAY stage, dressed in eighteenth century clothes with contemporary musical instruments to let out a long long tenor solo with unexpected consequences for the frontman of the group.

Instead in the second episode, the band was grappling with 70s dance music.  With their thick hairdos and bellbottom trousers the trio stretch out BLACK FRIIIIIIIIIIIIIIDAY with Elio’s virtuoso vocals, in such an over-the-top performance that everyone is amazed.

The commercials were produced by Little Bull Studios and shot in smart working. 

The TV and RADIO campaign was planned in collaboration with Dentsu Media Aegis and will be on air from 26 to 30 November.

Activity on social media and digital channels continues with a series of original contents created by Plan.net programmed. Planning on digital touchpoints is by Mediaplus.

CREDITS

Agency: Armando Testa Group

Creative direction: Georgia Ferraro, Nicola Cellemme

Creative team: Andrea Dell’Osa, Lorenzo Blangiardo

Production Company: Little Bull Studios

Director: Augusto Storero

Post Production: Band

CREDITS

Agenzia: Gruppo Armando Testa

Direzione creativa: Georgia Ferraro, Nicola Cellemme

Team creativo: Andrea Dell’Osa, Lorenzo Blangiardo

Casa di produzione: Little Bull Studios

Regia: Augusto Storero

Post Produzione: Band

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Today is the International Day for the Elimination of Violence against Women. Lines and Emma, along with Armando Testa, stand united to say enough is enough!

“You’re worthless”, “Who were you on the phone to”, “I don’t like it when you go out with your friends”, “… mine or no one else’s” …. These are just some of the phrases that sadly women throughout Italy have to put up with in their homes even today.  Violence can be expressed in many ways, not just physical.

Lines is focusing on the psychological aspect, which creeps in silently, but which is deeply felt.  They want to fight against it using an ad planned by Media Italia which is on air these days on the occasion of the International Day for the Elimination of Violence against Women. 

Emma Marrone, who has already backed Lines in the fight against gender stereotyping, is the spokesperson of a strong and insightful message against all forms of violence.

And they are doing so in a concrete way by supporting We World, a non-profit organisation which has drawn up a programme to tackle and prevent violence against at woman featuring harsh experiences and a path to female empowerment.

Today more than ever it is vital not to abandon women facing difficulties and to increase defences and intensify local activities to ensure that they can always find someone to welcome then.

It’s time to step up.  Today more than ever.

Production company Think Cattleya, post production Little Bull Studios.

Vecchia Romagna is celebrating 200 years of passion, creativity and Italian know-how with a press ad created by the Armando Testa Agency, running in main national dailies from the end of November. 

The visual shows an essential creative representation similar to the barrel, the symbol of the ageing process in Vecchia Romagna’s great cellars, bearing the number 200.

Brandy Vecchia Romagna was founded in Bologna in 1820 and is the result of the masterly mix of wine distillates obtained with a continuous and discontinuous method, a double ageing process in barrels and oak barriques and blending, expert combining of spirits. 

This unique production method has remained unchanged over time and it gives the brandy an unmistakable intense and complex flavour.

This flavour has been stirring emotions for two centuries and has made Vecchia Romagna the best-selling Italian-born brandy in the world.

Credits:

Client: Montenegro s.r.l.

Marketing Direction: Alessandro Soleschi

Brand Manager: Alice Lucchi 

Agency: Armando Testa 

Creative Direction: Jacopo Morini

Creative team: Dario D’Angelo, Daniele Bona, Matteo Giachin Ricca

Yamaha never stops thinking about introducing something new and this time it’s the turn of one of the best-selling motorbikes in Europe, the TRACER 900, renamed TRACER 9 and the sister bike the TRACER 9 GT. 

This extremely efficient bike, with a sporty heart and a touring soul, was designed to guarantee an extraordinary driving experience whatever the setting and turn up your emotions on every ride.  The GT version is even more complete and better equipped and boasts a range of exclusive functions and comfort, specially conceived for long distances. 

In the film we follow the motorbike on a journey through scenarios which change every time your foot goes down on the accelerator.  The ride alternates from city centres to nature, breathtaking straight roads and bends, short cuts and endless routes. Only at the end do we see the TRACER 9 and the TRACER 9 GT running side by side, both with their distinctive adventurous character.

The video strategy closes with the respective claims “Turn up your emotions” and “Turn up your journey”. It was created entirely by Armando Testa along with in-house production company Little Bull Studios.

Special thanks are due to the City councillor in charge of trade and the President of the Province of Siena.

Credits:

Agency: Armando Testa Group

Creative Direction: Nicola Cellemme and Georgia Ferraro

Creative team: Sebastien Sardet and Alice Franco

Production Company: Little Bull Studios

Dop: Marcello Dapporto

Color correction and post production: BAND

Photography: Alessio Barbanti 

Photo post-production: Sara Lucchetta, Riccardo Corda

Music: Human Touch- Alessandro Branca