Author: admAT

“I love the sea in ​​Umbria”: that’s the new curious, impactful, concept which is memorable, simple and far-reaching. It was conceived by the Armando Testa Agency, who were entrusted with designing the new integrated communication project supporting Umbria as it opens up to tourists again.

The campaign started on Sunday 16^th May on TV, press, radio, digital and social media, and conveys a strong message, to attract new visitors.

Umbria has long been called the green heart of Italy. This pulsating, lively green heart is the only region in central Italy which does not have a coastline. Or at least that’s what geography tells us. But what do our feelings tell us when we find ourselves immersed in this splendid region? Are we really so sure that the sea is missing?

The new communication campaign for the region of Umbria aims to disprove this geographical certainty: I love the sea in ​​Umbria. If indeed it is true that there’s no sea in Umbria, as is commonly understood, it is also true that this region has other seas, just as wide, deep and appealing: a sea of ​​experiences, stories, hiking routes, full of tones and shades, flavours, music and sounds …

The campaign closes with an ironic tone of voice to challenge geographic certainty once and for all: “No sea in Umbria. Or maybe not!”

“Thanks to the collaboration with the Armando Testa Agency – says Paola Agabiti regional councillor for tourism – we have the opportunity to address a range of targets and highlight all the amazing unique things that Umbria can offer the tourist. So, this year too, the Region has planned a tourist promotion and communication campaign, divided into different channels with a good media mix, to support the all the efforts professionals in the sector are making to guarantee that tourists and visitors can enjoy a unique experience in total safety. I think we are leaving behind a period which was definitely difficult and unprecedented. Now is the time – stresses the councillor -for Umbria to up its visibility. In the three television commercials and in the adaptations for print and other media, Armando Testa’s idea pushes us to discover a sea of ​​emotions, sensations and shades, that is, it pushes us to love ‘the sea’ of opportunities that Umbria can offer”.

“At long last we are starting off again! We can’t wait to contribute to relaunching Italy. And doing so from its very heart, from Umbria, is just amazing. Just like Umbria is amazing” says Nicola Belli, CEO of Armando Testa. 

Credits: 

Client: Region of Umbria

Agency: Armando Testa

Creative direction: Raffaele Balducci

Creative team: Raffaele Balducci, Elisa Infante

Production company: Salt&Pepper, Paul Robb

Media strategy: The Gate Communication

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https://www.youtube.com/watch?v=719OLoBYidI

Faster Sons have been illustrating the soul of the Yamaha Sport Heritage for years, and they’re now evolving.

After promoting a vintage flavour for years, upholding the values ​​and customisation, today the look and spirit have been reinvented, while still maintaining a strong link with the past.

Vintage has been transformed and inspired by a more contemporary soul, to offer a line of timeless motorcycles with great performance, which are more technological and state of the art. The perfect blend for riders who relate to these two souls and can’t wait to unleash them because, as the claim states, the new XSR125 is “Born for Free Spirits”.

The multi-touchpoint campaign was created in Poland and stars a photographer and a designer pursuing their passions, art and motorcycles, along the city streets, in a modern urban setting. The video was produced and post-produced by Little Bull Studios, the Group’s in-house production company.

Credits:

Client: Yamaha Motor Europe

Agency: Armando Testa Group

Executive creative direction: Nicola Cellemme, Georgia Ferraro

Creative team: Sebastien Sardet, Alice Franco

Account team: Sascha van der Plas, Nicoletta Pittino

Production company: Little Bull Studios

Director: Mauri Vecchi

Dop: Stefano Morcaldo

Photographer: Marco Campelli

Colour correction: Lorenzo Ameri

Music and SFX: Guido Smider

After his lengthy experience in Wunderman Thompson, Peroncini has joined Armando Testa where he has been tasked with coordinating the team of project managers, managing technological projects, as well as the Social Media Managers teams.

“I’m very happy to tackle this challenge in a company full of charm and with great tradition in the world of Italian communication”, says Alessandro Peroncini.

“As an expert and big fan of technology, over recent years I’ve seen an incredible acceleration in digital transformation and service design. These are vital areas for the future of companies who want to focus on innovation for their continued growth and competitive edge. 

That’s why I was enthusiastic to join the Armando Testa team and to make my contribution to the growth of this important company which successfully combines consultancy, creativity and expert technological skills.

I began my long experience in the web world as a developer, then continued as a project manager, coordinating a team of project managers and managing technology projects to support clients in meeting the challenges of digital transformation “.

“We’ll never tire of calling ourselves crazy for creativity”, declares Nicola Belli, CEO of the Armando Testa Group. 

“That’s why the challenge is to succeed in fully understanding all the amazing opportunities that new media and technology offer for creative thought today.

Alessandro is a talent who will allow us to understand and interpret even better the “phygital” world. Being able to exploit qualitative and quantitative data in the most effective way will be a further weapon available to the Armando Testa Group to best express creative potential in a context in continuous evolution. 

Welcome!”

Nature, vitality, well-being: three peaks to reach with all the lightness of a seagull in flight. These are the values ​​in the new Matt TV communication. This is a brand of the A&D group, the historical leader in Italy in the sector of food supplements, organic and functional foods as well as cosmetic products

The spot will air for one month in 15 “and 30” formats until 22 May on Sky, Discovery and Cairo RCS channels (La7 and La7D).

The star of the commercial is the unmistakable seagull Matt.  We see him flying along passing through everyday scenes, sports, family life, work time and free time.

Whenever he passes, everyone seems to achieve well-being, both physical and mental and they express it with a liberating gesture: spreading their arms wide open, just like the seagull that spreads his wide wings in the blue sky as he flies higher and higher.

Opening out his wings is like giving a big hug to life. The gesture is also a symbol of optimism and determination, to continue, today more than ever, looking forward to our future well-being with confidence.

The seagull ends his flight with the payoff «Matt. Nourish your well-being » and an overview of the full line-up of Matt supplements. A perfect mix of herbal traditions and formulas with a high concentration of active ingredients, to help the body regain physical and mental well-being every day.

Campaign planning by Media Italia.

CREDITS

Agency: InTesta – Armando Testa Group

Creative Direction: Dario Anania

Copy: Marco Cetera 

Production Company: Little Bull Studios

Media Centre: Media Italia

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Peuterey has decided to run a second episode of the Show Your Soft Attitude campaign, conceived by Armando Testa and illustrated by Fernando Cobelo, to publicise their new Soft Attitude Spring / Summer 2021 collection.

Soft Attitude is Peuterey’s comfortwear capsule collection: cool garments with a relaxed fit, designed for us whatever the occasion at home or out of home.

The first episode had domestic settings, and today a total of 8 creative subjects at last are back in the city.  Scooter rides in the city as well as informal business appointments and – can’t wait – adventurous trips, all help us rediscover the joy and beauty of being outdoors.

Enjoying the city, making weekend plans, simply going for a walk, even going to work. All these things, approached with the right spirit and the right outfit.

Because these garments endow the wearer with a new soft attitude, positive, light and fluid, an attitude that we really need right now.

This time too the photographic shots are complemented with the illustrations by Fernando Cobelo.  With his soft and visionary touch he uses the garments to draw   a man and a woman, protagonists of the city and their world for us.

The scenes surrounding them this time are not the walls of a house, but the city where we are all starting to interact again in a really gentle, soft manner. With lightness, positivity and healthy optimism. Because that’s just what we need.

So, we continue with these fantastic worlds taking the place of locations and photographic sets.

Once again, the message is strong and direct, show your Soft Attitude!

Brand Facebook page: https://www.facebook.com/peuterey/

Brand Instagram page: https://www.instagram.com/peuterey/

CREDITS:

Peuterey S.r.l.

Brand team: Giovanni Lusini, Cristina Castelli

Agency – Armando Testa S.p.A.

Executive creative direction: Michele Mariani

Creative Team: Laura Sironi, Maria Meioli

Social media team: Ludovica D’Aquino

Illustration: Fernando Cobelo

Over the past year, we’ve learned how to put on our masks to cover our nose and mouth, how to maintain the correct social distancing and how to sneeze in the correct way.

But when it comes to our hands, not everyone knows that there’s a huge difference between sanitizing and disinfecting and that only a disinfectant really protects  us against viruses!

Amuchina is a brand of Angelini Pharma, and leader in the field of disinfection, and it is communicating again with a campaign with a strong educational impact for Amuchina Gel Xgerm, a disinfectant for hands to help consumers protect themselves better and orient themselves in the crowded world of gels, because as the claim says: Amuchina Gel Xgerm is the disinfectant that protects you.

The spot features simple and engaging language, and helps us discover the right choices in terms of protection with a simulated real quiz where the X of Amuchina Gel Xgerm is precisely what shows us the correct answer.

Then a demo with a magnifying glass on two hands shows us the effect of a sanitizer that only partially removes viruses and bacteria, while Amuchina Gel Xgerm, which is a disinfectant, eliminates them up to 99.9%. Great reassurance!

The campaign has been on air since 25 April with a 30” TV ad and various digital, social and DOOH formats.

With executive creative direction from Piero Reinerio, Nicola Cellemme and Georgia Ferraro, art director Monica Barbalonga and copy Mariarosa Galleano worked on the project.

Production company Filmmaster. Directed by Es. Poire.

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The new Tescoma film “La tua casa, la tua storia” (your home, your story) created by Armando Testa has been on air since 11 April. 

Tescoma started off with the “Fairy Tales” campaign running in newspapers, trade press and on billboards in February, and now it is also coming to screens, bringing the joy, sweetness and magic of fairy tales into Italian homes.

The films were made by Little Bull Studios and directed by Matteo Sironi. In them we see a young mother – to the astonished eyes of her kids, she is transformed for an instant into a super sweet Snow White, a father baking delicious doughnuts for his Little Hood who tears them apart more than any wolf would, and a prince who never tires of wanting to wake up his eternal princess with a kiss and the aroma of coffee. And of course, Tescoma products are the stars along with all the characters.

Every day, in every home, every one of us plays out the loving fairy tale with all the people dear to us. And every Tescoma product – mixer, peeler, cake moulds, porcelain service and many other products for the kitchen and the home – was created to make those moments even easier, and better.

“This is Tescoma’s first TV campaign, and thanks to the collaboration with Rai Pubblicità it will be launched this month, exclusively on Rai with special initiatives, privileged prime time positions and a high affinity index with the target. This important launch is not an end in itself but will continue in May with a mix of vertical TV channels and digital activities, with video, display and social media campaigns.

It is an exciting moment, a new step forward for Tescoma, with the goal of becoming a love brand linked to the whole world of the home. ” says Nicoletta Abeni, marketing and communication director of Tescoma Italia.

As Benedetta Buzzoni, client director, and Michela Sartorio and Monica Pirocca, creative directors of the Armando Testa Group declare: “A multimedia campaign conceived, developed and produced in a period when people really need to dream, and be able to do so in a place, the home, which has never held such a central role in everyone’s life. “

Creative direction: Michela Sartorio and Monica Pirocca

Production company: Little Bull Studios

Director: Matteo Sironi

Music: My Poetry Field, original track by Opera Music

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Mopar’s digital campaign Spring Check-Up is currently on air in the main EMEA countries.

Good maintenance is always a good sign for your vehicle because a vehicle which undergoes regular checks lasts much longer. 

But above it also ensures that any trip you make will be relaxed without unexpected surprises.

That’s the message from the campaign SPRING CHECK UP by Mopar, with a vivid key-visual which already evokes Spring.

The service is dedicated to anyone who owns a Fiat, Alfa Romeo, Jeep, Lancia, Abarth and Fiat Professional: a full check-up for your vehicle, carried out by professionals, in authorized workshops, at an attractive and honest price.

The campaign was created by the Armando Testa Agency.

Credits:

Creative Direction: Raffaele Balducci

Creative team: Davide Cortese, Elisa Infante

Digital Project Manager: Andrea Cantore

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A new TV campaign “It’s time to change plates!”  has been created by Armando Testa to publicise an innovation in the world of disposable dishes – Cuki’s new aluminium plates. It focuses on how resistant and environmentally sustainable the new aluminium plates are. 

The campaign airs from 28/3, with commercials in special positions, covering slots and programmes related to the communication target, paying particular attention to the central age groups (35-54 years).                                                                                                                     Planning by Media Italia and produced by Little Bull Studios.

On the topic of sustainability, even Slow Food has chosen Cuki because aluminium is a material that can be recycled an infinite number of times.

The launch of Cuki’s new line of aluminium plates is an important change in the world of disposable dishes: resistant, sustainable, recyclable, suitable for hot food or liquids foods – these are just some of the advantages.

In addition, aluminium is a safe and excellent material for storing and consuming food.

Credits: 

Client: Cuki Cofresco s.r.l.

Marketing Director: Carlo Bertolino

Marketing Manager: Alessandro Pessana

Agency: Armando Testa 

Executive Creative Director: Michele Mariani

Creative team: Fabio Camera, Raffaele Pignataro

Production Company: Little Bull Studios

Planning: Media Italia

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It’s exactly a year since the beginning of the Covid emergency, and in a powerful and intense “docu-real” Essenlunga describes the emotions, fears and hopes of people who work in the Italian Food Company every day. 

The documentary was created using the real-life unfiltered accounts filmed on smartphones of those who faced the Covid emergency with amazing dedication, passion and professionalism to stand side by side with their customers day after day throughout this extremely difficult year. 

This innovative branded content was developed thanks to the collaboration between Esselunga and the Armando Testa group. It was produced by Little Bull Studios and shows an extremely realistic cross section of the year we’ve just been through. From the endless queues to smart innovative solutions, from empty shelves to donations to hospitals and the Red Cross, from the emotions of the staff to the sincere gratitude of the customers. Esselunga retraces the last 12 months by sending out a message of hope. 

This documentary is permeated from start to finish by the vision and values of Esselunga and above all by a strong sense of belonging from everyone who works there every day, feeling part of a team…. indeed, more than that, part of a big family.  

CREDITS

Agency: Armando Testa

Creative direction: Jacopo Morini and Fabiano Pagliara

Production Company: Little Bull Studios 

Editing/director: Luca Grafner