Author: admAT

Tescoma is becoming more and more of a love brand thanks to the campaign launched in spring 2021 and inspired by the world of fairy tales. “Your home, your story” (“La tua casa, la tua storia”) describes everyone’s reality: a dreamy and at the same time realistic way of relating a private dimension, like a domestic setting, where we are the stars in our homes every day.

And after Peter Pan and Sparabiscotti, which accompanied Tescoma’s fairy-tale Christmas, Armando Testa has created and produced a new subject for the campaign, this time with a nod to the fairy tale of Aladdin and the genie.

Tescoma wine accessories are here to grant wishes without rubbing any lamps. Goblets, decanters, drip catchers, wine pourers: a world of products where the absolute star is the lever corkscrew, a true stroke of genius that lets you extract any cork from any type of bottle quickly and easily.

The film was made by Little Bull Studios, directed by Paoloalberto Tonoli, and the shot for the print ad was entrusted to Francesco Pizzo.  They feature a romantic evening from a thousand and one nights, in the midst of cushions, candles and soft lighting from lamps. And since an evening like this deserves a toast, Tescoma wine accessories are there to make any wish come true. 

Even a little story, experienced at home can become a great “fairy tale”. Thanks to all their products and campaign, Tescoma reminds all Italians that that is really the case.

Integrated communication has been chosen for this new fairy tale too: the launch is on TV with the 15” subject starting from 23 January 2022, followed by radio and magazines and dailies, as well as digital and social channels.

Credits

Creative direction: Michela Sartorio and Monica Pirocca

Creative team: Giorgia Giuliano and Daniele La Rosa

Client direction: Benedetta Buzzoni

Account: Nicoletta Pittino

Production company: Little Bull Studios

Director: Paoloalberto Tonoli

Photo shot: Francesco Pizzo

Music: My Poetry Field, original track by Opera Music

• 

• 

• 

Armando Testa and director Paolo Genovese launch the Supereroi film for Medusa with an unforgettable serenade played by the singer-songwriter Ultimo.

Medusa Film has chosen Armando Testa’s creativity with its special, touching and unconventional operation to promote Supereroi, the new feature film by Paolo Genovese in cinemas from 23 December, 

The launch campaign, created by the AT Branded Content team, features two exceptional stars, Paolo Genovese, director of the film, and the singer Ultimo, who composed the soundtrack.

On the occasion of the release of Supereroi, the singer-songwriter from Rome presented serenaded Domenico and Domenica with a serenade. This very special couple is one of the oldest and longest in Italy. He is almost 100, she a little younger, they have been married for 74 years and have shared not only a long life together, but also have same first name and surname.

With collaboration from their family and the mayor of Grugliasco, Ultimo surprised the platinum couple by appearing with a grand piano under their balcony and playing the Supereroi single for them to celebrate their great power, of having loved each other for a lifetime. 

The operation, directed by Paolo Genovese himself, was a special gift for the couple and managed to surprise an entire neighbourhood. Just like in a film, the inhabitants found themselves singing along to the notes of Ultimo and becoming emotional seeing such love capable of defeating time, the same love that is the hero of the film Supereroi.

The video of the event was featured on the channels of the singer Ultimo and it immediately went viral, with 6 million views and tens of thousands of comments from users thrilled by the serenade in the first 48 hours.

“In a historical moment when it’s increasingly rare to find couples capable of loving each other for a whole lifetime, we searched every corner of Italy for true stories which could celebrate this superpower – say creative directors Jacopo Morini and Fabiano Pagliara – The story of Domenico and Domenica was the one that moved us the most. It is a love story that seems written by destiny: it began in the 30s with an “elopement” of two very young kids and today, respectively at the age of 100 and 91 years old, they’re celebrating their platinum anniversary. Who better than them could tell of a love that can defeat time? “

The digital campaign has been developed on all Medusa’s social channels – Facebook, Instagram, YouTube, Twitter and Linkedin – with a hero video and a set of assets adapted to the most popular formats: posts, stories and reels. A content-rich editorial plan has been devised and programmed to back up the launch and to create engagement with users and explain some trivia about the film. Media Italia handled the planning. 

Credits

Client: Medusa Film

Agency: Armando Testa

Creative direction: Jacopo Morini, Fabiano Pagliara

Creative team: Marco Cetera, Serena Maggioni

Social media manager: Eleonora Valerisce 

Client service: Francesca Romaldo

Media Centre: Media Italia 

• 

• 

• 

• 

• 

The new Riso Gallo ad, created by Armando Testa and featuring the whole line-up of rice from sustainable agriculture is now on air.

The commercial which is running on TV and digital in cuts of 20” and 15”, is a new episode in the Riso Gallo format: light-hearted animation focuses on the famous Rooster which has starred in many TV campaigns, with his unmistakable friendly free-range “look”.

This time we find him right in the middle of a rice field. He welcomes us with a song that becomes a riddle: “Chicchiri … Who knows what links rice and sustainability”? Of course, there’s only one answer: Riso Gallo, thanks to a new complete line of rice from sustainable agriculture.

The rooster picks up a pack of Carnaroli rice grown in the rice field, and as if by magic he finds himself thrown into a kitchen. Here, in the role of a cook, he reminds us of how extraordinary Riso Gallo qualities make every recipe. Since the qualities are grown with respect for the environment, they can be even more highly appreciated. 

All the varieties included in the line-up – Carnaroli, Arborio, Basmati, Red and Black – are then shown behind the frame of a heart, Rooster forms with his hands. The seal certifying the sustainable agriculture origins is then highlighted.

The spot – on air from 19 December to 8 January – includes strong impact TV planning, on generalist and specialized broadcasters of RAI, as well as La7 and La7d and Discovery and Sky networks.

Planning managed by Asset Media.

Credits

Executive Creative Direction: Michele Mariani 

Creative team: Dario D’Angelo and Daniele Bona

Production company: Little Bull Studios

Rooster animation: H7-25 Studio

Voice of the Rooster: Paolo de Santis 

Media Planning: Asset Media

• 

• 

• 

A special welcome to all those babies who’ve just got here and those that have still to come. 

This is the creative concept of the new Cam campaign, created by Armando Testa Milan.  It describes the arrival of a new baby in a family in an emotional way. This is surely a joyful moment, full of brightness and cheer, but also presenting new challenges and a new balancing act. 

The tone throughout the creativity developed for the new CAM campaign describing the emotion that a new arrival brings for everyone in the family is concrete and real. 

The “WelCAM” concept also gives a nod to the brand: just one word that on the one hand conveys all the joy inherent in the new arrival, and on the other hand emphasises the name of the brand. 

The publication of the 2022 catalogue represents the first step in the new campaign, and it will be the main communication tool. 
The advertising campaign will subsequently be developed with a 360° strategy and involve social and digital platforms. 

CREDITS

Creative team: Laura Sironi, Maria Meioli, Luisa Codispoti

Graphic design: Lara Aldrighi

Client service: Loredana Ambrogi

Photography: Lorenzo Palizzolo

• 

• 

• 

• 

• 

• 

Christmas has arrived this year too, with its timeless magical atmosphere. But what’s changed is what we wish for, always more and more technological: this is where the new Christmas film for the German brand MediaMarkt starts off. Once again it was made by the Armando Testa Group, which is confirmed as the brand’s creative hub for communication in Europe. Regarding this, Giuseppe Cunetta, Chief Marketing & Digital Officer (CMDO) of MediaMarktSaturn Retail Group, talks about the campaign concept: “MediaMarkt is a place where unforgettable experiences are built, because it’s always succeeded in making technology easy and accessible for anyone. And when we say anyone, we really mean everyone even Santa Claus and his elf helpers! ” 

The story starts off in a snow-covered Lapland, in a Santa Claus factory in a flurry of activity preparing for Christmas Eve. Everything seems to be working perfectly until a strange letter arrives that distresses Santa Claus, the top expert concerning surprises and gifts. Luckily, there’s a team of eager hi-tech elves and MediaMarkt’s timely advice to come to his aid. 

The creativity was conceived from a pan-European perspective, and distributed in eight countries: Italy, Germany, Spain, Portugal, Switzerland, Poland, Belgium and the Netherlands. They were all won over by the exuberant and eccentric tone of voice that runs through every scene and that repeats the style of brand communication, which has now become iconic. Nicola Belli, managing director of the Armando Testa Group: “Being the Europe HUB for MediaMarkt is a great honour for the Armando Testa Group and is a beautiful signal for Italian creativity, able to be strategically flexible to satisfy different needs of different markets, but yet excite everyone in the same way. ” 

This new Christmas chapter reworks the most important strategic elements of the MediaMarkt campaign, describing how the brand’s products – strictly M-shaped – can ensure whoever chooses them a worry-free technological life, even Santa Claus and his little helpers. The story is once more accompanied by the soundtrack What a Wonderful World in a version by Joey Ramone, rearranged for the occasion.

With this film, the collaboration between MediaMarkt and the Armando Testa Group continues,  

the Armando Testa Studios were entrusted with the production and it was directed by Federico Brugia, whose individual style is clear in every frame. 

The film was filmed in a 90” long cut to describe the personal consultation service offered by the brand, which means you can always find the perfect gift.

The subject was then adapted for cuts of 60”, 30” and 20” to meet the needs of all the countries that have decided to use the campaign. In addition, 15” ad hoc subjects were created to publicise with the same tone of voice other MediaMarkt services such as Delivery and Ready-to-Use. The concept was finally exploited with a rich digital campaign and social content designed for all the major social platforms, which MediaWorld Italia also chose for communication on its virtual channels. 

Credits

Agency – Armando Testa Group

Executive Creative Directors – Georgia Ferraro, Nicola Cellemme

Creative Team – Wanda Napoletano, Lorenzo Blangiardo, Mattia Tresoldi, Roberto Capodanno. 

Account Team- Emanuele Cicogna Mozzoni, Sascha Van Der Plas, Carola Sessa

Production Company – Armando Testa Studios

Director – Federico Brugia

DOP – Luca Esposito

• 

• 

• 

• 

Our lives are made up of lots of little moments of happiness.  

Droplets of joy hidden in the routine of our everyday lives that we have to seize. Because that’s where magic happens every time.

That’s the message that underpins the new campaign created by Armando Testa Turin for Mortadella Favola from Salumificio Mec Palmieri, a new client for the Agency.

This is a special product, as its name suggests, because it was created thanks to the intuition of the Palmieri family who have patented packaging which is completely different from anything else.  

Favola is actually the only mortadella stuffed into its skin and hand stitched to preserve all the aroma  and fragrance typical of freshly cooked food.  

The creativity of Armando Testa Turin brings six short interlocking stories together which develop into one big story: a dinner in an enchanted forest, a prince charming like his pyjamas who saves a princess from a party gone wrong, a young chef who can turn a pumpkin into something extraordinary, a dad who comes home to find a surprise waiting for him, a grandfather filmed in Super8 playing with his grandson, a kid who sees fantastic things inside a delicatessen. 

Six slices of life that unfold like the chapters of a modern fairy tale, in which “Favola” is the clear star: the switch that can turn on magic and bring happiness and good humour to people. The pleasure of living happily ever after. 

The campaign has been on air since 12 December on social networks with a special pack dedicated to the key visual in mass market distribution channels and in the main points of sale. 

Production Company Armando Testa Studios and planning by Media Italia.

CREDITS

Client: Salumificio Mec Palmieri

Agency: Armando Testa Torino

Creative Direction: Federico Bonenti, Andrea Lantelme.

Creative Team: Elisa Bellino, Laura Celli Volta

Client Service: Giovanna Farè, Gabriele Nolfo

Social Media Manager: Eleonora Valerisce

Production company: Armando Testa Studios

Director: Maria Guidone

Director of Photography: Corrado Serri

Media: Media Italia

• 

• 

• 

• 

• 

• 

Vecchia Romagna has expanded its range of Reserves and launched its new Riserva 18 – an exceptional blend of spirits aged 18 years in precious oak barrels and barrels where Amarone della Valpolicella wine is stored. The event took place yesterday in the unique atmosphere of Aethos Milan. 

This exclusive moment celebrated the Vecchia Romagna family of spirits, with particular focus on the Reserves: Riserva 18 and Riserva Tre Botti. 

The Armando Testa Agency devised a special operation integrated in all touchpoints for the launch: starting from the creative concept, the press campaign in magazines and newspapers, and including a special social editorial line created for the Reserves.

The event saw two great Masters of Emotions coming together.  A perfect match with Master Blender Antonio Zattoni and Master Pastry Chef Gianluca Fusto. Antonio Zattoni’s expertise and profound knowledge of spirits and the Vecchia Romagna method joined the pairing of haute patisserie specially created by the artistic flair of Gianluca Fusto.

This was the first time that Vecchia Romagna launched one of its most precious brandies in an exclusive happening, with a dedicated pairing for each distillate, using “blending” as the creative key. 

The event was organized and media planned by Wavemaker and Liquid Hub; video and photos by Liquid Hub; Hub09 for live social coverage of the event. 

Credits

Client: Montenegro s.r.l.

Marketing manager Core Brands: Daniele De Angelis

Brand Manager Vecchia Romagna: Beatrice Saleri

Agency: Armando Testa

Creative Direction: Jacopo Morini

Creative team: Gabriella De Stefano, Matteo Giachin Ricca 

Social Media Manager: Fabio Cuscunà 

Client service: Giovanna Farè, Gabriele Nolfo

Photography, videomaker, event: Liquid Hub     

Media, PR, event: Wavemaker

Social media agency: Hub09

After the launch, in spring 2021, of the campaign “Tescoma. Your home, your story “, which was multi-subject and inspired by the world of fairy tales and broadcast on TV, radio, print and outdoor, Armando Testa now brings a new exciting story to life. It was created to celebrate the magic of Christmas and to consolidate the new brand positioning.

The new ad is inspired by Peter Pan and all grown-ups who want to be children again at Christmastime. The protagonist has the same unstoppable vitality of a modern-day Peter Pan.  He stays up all night, until dawn, to prepare an infinite number of biscuits with the help of his truly magical assistant, the Tescoma Sparabiscotti, ideal to make quick, easy and delicious shortbread biscuits, homemade but as fantastic as in any pastry shop.

TV, but not only. The young couple are the stars of the ad, together with Sparabiscotti of course, and they also feature in the press ad, and a bit like Peter Pan with his Wendy, they pose in front of the camera looking like co-conspirators, immersed in a dreamy Christmassy atmosphere.

Even if inspired by the most beautiful fairy tales, the world shown in each subject of the Tescoma campaign is not imaginary, but a reality that describing anyone’s home: a real place, made up of stories, emotions and, sometimes, even lots of little indispensable accessories, such as Tescoma products. Because this is exactly the brand purpose: to make everyone’s everyday life fabulous with original and surprising ideas and gadgets.

On air from 28 November, Tescoma Christmas includes multimedia planning: in addition to the 30 “and 15” TV subjects, there are social and digital activities and a press campaign, in newspapers and women’s, furniture and cooking magazines.

Credits

Creative direction: Michela Sartorio and Monica Pirocca

Creative team: Serena Maggioni and Marco Cetera

Client director: Benedetta Buzzoni

Account: Nicoletta Pittino

Production company: Albatros Film

Executive producer: Anna Astori

Account Albatros Film: Nicola Massioli

Director: Paoloalberto Tonoli

Press campaign shot: Sara Fileti

Music: My Poetry Field, original track by Opera Music

• 

• 

• 

• 

After a year off, EICMA 2021 is back and Yamaha Motor Europe has arrived full of novelties: 9 models offering never seen before innovations and performances for lovers of all segments, from Hyper Naked to Sport Heritage, from Adventure to Sport Scooter. The Armando Testa Group describes them with its unmistakable vision, reconfirming its position as the European PTW HUB for the communication of the Japanese giant.

Film and print materials: Armando Testa has curated all Yamaha Motor Europe’s dedication to the most important motorcycle exhibition event. The historic Italian agency has now been the strategic and creative partner of Yamaha Motor Europe for two wheels for three consecutive years, responsible for developing creativity and content at a European level.

The locations for the original creativity are international too, entirely managed by the internal production house of the Group, AT Studios. They’ve taken Yamaha Motor Europe around two continents covering Spain, Morocco and Eastern Europe. In record time of a month and a half, 9 films were shot with a tailor-made perspective: i.e. respecting the distinctive character of each model while, at the same time, combining it with the creative soul of the agency, which always offers unexpected storylines. 

The concepts developed for timeless models such as TMAX were developed from the approach of playing on surprise, to present all the power of the new MT-10, the most adrenaline-pumping version of the segment. The unmistakable heritage of racing in the 80s is evoked to launch the new XSR900 while the Ténéré Raid Prototype, based on the concept of the ever iconic Ténéré 700, is described thanks to the evolutions of exceptional testimonials such as Pol Tarrés and Alessandro Botturi. In addition, creativity for the new XSR 700 and 700 XTribute, the MT-10SP, and finally the launch of two new liveries for the Ténéré 700 and Ténéré Rally Edition.

The rich video strategy confirms once again in an indisputable way the superiority of Yamaha Motor Europe and the success of the collaboration with Armando Testa and AT Studios.

Client: Yamaha Motor Europe

Agency: Gruppo Armando Testa

Executive creative direction: Nicola Cellemme and Georgia Ferraro

Creative Supervisor: Sebastien Sardet

Creative Team: Lorenzo Blangiardo, Wanda Napoletano, Marcello Maiorana, Marta Gastaldo

Client Service Team: Sascha van Der Plas, Nicoletta Pittino

Production company: AT Studios

Director: Di∙AL

Dop: Diego Indraccolo

Photographers: Marco Campelli, Matthijs van Roon, Alessio Barbanti

Video post produzione: Band

Print post production: Sara Lucchetta, Riccardo Corda

Music: Smider, Sarah Eisenfisz

https://www.youtube.com/watch?v=LQm2h9sgcAc

The Lavazza icon has turned 60 and is back in communication with Armando Testa for the occasion.

This bond dates back to the years of Carosello, when the character of Paulista was created by the genius of Armando Testa. He immediately made him a TV and communication icon with his cherished Carmencita and Caballero. The unforgettable features of the Paulista Caffe were his body, his moustache and poncho decorated with a frieze designed by Armando. 

This relationship has now been renewed with the goal of a market relaunch of the famous Italian coffee dedicated to baristas: Gran Café Paulista. A single origin of prestigious Brazilian Arabica, faithful to tradition but renewed in the “sabor” thanks to the “Cereja Apassita”, which gives a sweet taste, and the slow and “delicate” roasting that preserves and enhances the aromas of the coffee. A sweet espresso with a contemporary taste, which satisfies the tastes of anyone’s palate, even the younger target and grown in Rainforest Alliance certified farms.

Paulist’s face which features on the packaging and on merchandising and in the communication has also become more contemporary thanks to Armando Testa.

The agency created all the POS materials, the press and digital campaign and a video for the Lavazza website distributed in Italy and soon also in international markets. https://www.lavazza.it/it/landing/paulista.html)

The video describes the evolution of the character starting off from the historical films of the 1960s. To the rhythm of a “conga” composed especially for this content, Paulista evolves from a drawing to 3D, while maintaining the style that has always distinguished it, to finally reveal today’s version.

So, with an engaging dance that never stops, the past and the present merge to bring all coffee lovers the “felicidad” that only an excellent espresso can give.

CREDITS

Client: Luigi Lavazza S.p.A.

Agency: Armando Testa S.p.A.

Executive creative direction: Michele Mariani
Creative direction: Federico Bonenti, Andrea Lantelme

Creative team: Tommaso Casarini, Stefano Arrigoni

Client service: Gina Graci

3D Modelling: Alessandro Falcioni for TABAdesign

Production company: Little Bull Studios

Music: Bobo Marcucci

• 

• 

•