Casavo is a digital platform for the housing market. It is redrawing the experience for house buyers and sellers in Europe. They have now decided to entrust the management of their offline media budget to Media Italia, after they won the pitch held in December 2021.
Casavo was founded in Italy in 2017 and is now operating in Spain and Portugal. They have developed their own business model thanks to the support of an international team of more than 300 professionals.
Casavo’s capital today amounts to more than 450 million euro, from equity and debts, ensuring the trust of some of the biggest investors at a global level.
Casavo is redrawing the real estate model, shifting from a process of buying/selling which can take around 7 months in Italy to the possibility of moving into fully restructured house in less than half that time, simplifying the life for buyers and sellers.
The decision to start off from the main Italian cities Milan, Rome, Turin, Florence and Bologna, has generated a media strategy based on Addressable TV and OOH only in the cities mentioned, with investment of more than 1 million euro in the first part of this year.
The media strategy focuses on the cities where Casavo is already operating, i.e. Milan, Roma, Turin, Florence and Bologna and it is developed on formats of Addressable TV and OOH, with investment of more than one million euro in the first part of this year.
Spring is in the air…. and that’s not all! There’s a hint of this fine season on Chiquita’s icon blue stickers too, thanks to the work of the illustrator Michela Picchi. This special edition decorates 200 million bananas all over the work from 14 March.
The artist is known for her palette of lively colours and together with the Armando Testa Agency, she has created a special edition of the blue stickers for Chiquita, featuring joyful illustrations which are a celebration of renewal and serenity. Everything has attractive colours, engaging drawings and unmistakeable springtime imagery which blend perfectly with the bright yellow of Chiquita bananas.
Michela Picchi has captured the Chiquita’s bright identity and spirit which is always bold and fun perfectly. That’s how she wanted to celebrate springtime, marking the coming of warmer days and new beginnings, conveying the excitement everyone experiences when the new season arrives with the images on the stickers. This year more than ever.
Mobility in the city will never be the same again thanks to NEO’s, the new electric scooter from Yamaha Motor Europe presented in a super dynamic way by the Armando Testa agency. The idea of freedom mixed with highly functional and sustainable technology makes every trip around town on a NEO’s a truly unique experience. This electric scooter lets anyone enjoy moving both in city centre traffic and minor roads with ease. NEO’s meets the demands of a really wide target, who contribute to an important change in mobility.
NEO’s was created to be smart and practical, thanks to the easily rechargeable, removable battery and all Yamaha Motor Europe’s known-how is contained in its premium manufacturing. Its finish is an aqua colour.
In the film we follow the scooter, in its two colours (Milky White and Midnight Black), travel through the streets of a European city: we see three different personalities riding the NEO’s. They alternate and personify aspects of naturalness (easy), connectivity (smart) and design (cool). The personalities of the three riders are represented with three limbo colours. With dynamic riding and inner emotions, jostling in and out, in the end, they are all united together just like the three protagonists. The video strategy closes with the claim “Move Smart”, it was wholly created by Armando Testa along with production company Little Bull Studios.
CREDITS
Client: Yamaha Motor Europe
Agency: Armando Testa Group
Executive creative direction: Nicola Cellemme and Georgia Ferraro
Creative supervisor: Sébastien Sardet
Creative team: Marcello Maiorana and Mariacarmen Ranieri
Client service team: Sascha van der Plas and Martina Conterio
Production Company: Little Bull Studios
Director: Luca Grafner
Dop: Stefano Morcaldo
Colour correction and post production: BAND
Photographer: Marco Campelli
Photo Post-production: Riccardo Corda and Sara Lucchetta
To change the future for many girls we need to change points of view on certain gender prejudices that still influence choices.
Technology is not for women. Girls are not good at STEM subjects. Little girls love to play with dolls, not robots. How many times have we come across common stereotypes like these, as obsolete as the most outdated technology? With the new “Tech is Woman” campaign, MediaWorld, the “Made for Me” brand, has decided to take sides with women in the fight against the gender gap in science and technology, inviting all of us to change our point of view.
The new integrated campaign, conceived and developed by the Armando Testa Group on the occasion of International Women’s Day, aims to make us reflect on the fact that, only by changing our cultural approach, our way of seeing things, can we truly change the way things proceed. And, so at long last, fill the gender gap in this sector.
The creativity is developed around simple but not insignificant intuition: if the iconic M ofMediaWorld, is turned upside down it is transformed into the W of Woman. This reversal is physical as well metaphorical: it is necessary to eradicate, overturn and reverse these gender stereotypes to build a more equitable tomorrow for all. This is a way not only to invite action, but also to demonstrate how much of MediaWorld’s DNA has always contained the desire to be a point of reference for all technology enthusiasts, regardless of gender.
The brand has chosen two ambassadors of different ages but with the same point of view to convey this message: Pina, the unmistakable voice of Italian radio and Sofia Viscardi, youtuber, writer and influencer. But these two MediaWorld spokespersons are not the only protagonists of the communication. The campaign is also an opportunity to give voice and visibility to the stories of five role models, five models of women from whom we can draw inspiration. They represent concrete proof of how the world of STEM (Science, Technology, Engineering, Mathematics) is specially made for everyone, beyond any stereotype.
Their names are Chiara Rota, management engineer and founder of the start-up My Cooking Box, Margherita Maiuri, physics engineer, who has won many awards for her studies in the field of ultra-fast laser spectroscopies and Paola Allamano, environmental engineer and co-founder of Waterview, an innovative start-up in the field of weather monitoring using video surveillance cameras. Two younger role models close the circle: Giulia Bassani, with a doctorate in aerospace engineering who dreams of becoming an astronaut and Greta Galli, a nineteen-year-old, enrolled in the faculty of Computer Science, passionate about robotics and a tech influencer on social media. Five different stories but united by a single goal: to dispel the myths that trap women in the most common and banal gender prejudices, demonstrating that when there is passion, every barrier can and must be overcome.
Tech is Woman, however, is not just an information campaign, it is also a training project, dedicated to young women.
MediaWorld, in fact, once again joins Girls Tech – an initiative created by SYX, which promotes awareness of gender equality in the world of innovation and technology – and promotes many training courses for girls aged 7 to 15. 32 totally free online courses, which range from coding, to gaming, from photo and video editing, app development and cyber security to offer more and more women, today and tomorrow, the opportunity to become passionate about this world. To find out more about the project, just go to mediaworld.it/tech-is-woman.
The campaign, consisting of a video hero, five video interviews and related web, social, ATL and BTL materials, starts March 1, while courses for girls will be available throughout the year.
CREDITS:
Agency: Armando Testa Group
Executive Creative Directors: Nicola Cellemme and Georgia Ferraro
wefox is the number one digital insurance company in Europe, and they’ve entrusted Media Italia, winner of the pitch launched by insurtech, with managing their offline media budget. Media Italia’s task covers the launch in Italy after Germany, Poland, Austria, Switzerland and Hungary. As the press recently reported, wefox made its debut on the Italian market in March and became the Official Insurance Partner and the first Official Back-of-shirt Partner of AC Milan.
wefox – Unlike many other digital insurers, wefox focuses on selling its products through consultants. Most people find insurance too complex a topic to follow and don’t want to have to think about it more than is necessary. wefox, on the other hand, offers a simple approach to the world of insurance, as supported by the brand’s pay off: “Insurance. But simple “. This simplicity also translates into personalized advice, crucial to ensuring that clients get the right coverage to protect their physical and financial well-being. The network of wefox consultants uses digital media to offer their expertise and recommend the best cover to satisfy each individual client’s specific needs.
At the end of 2021, wefox had more than 3000 brokers in Germany. They also hired and trained in-house brokers in Switzerland, Germany and Austria, ensuring the best possible consultancy service. wefox has offered advice on the right insurance cover to more than 500,000 clients: 500,000 individuals and families who have made sure their physical and physical well-being are safe in case of unforeseen events. Thanks to technology, wefox offers a high standard of advice compared to other insurers.
wefox’s Vision – At present, wefox is reshaping the insurance paradigm, moving from ‘repair & replace’ to ‘predict & prevent’. In fact, it uses innovations in AI and IoT to prevent 30% of undesired events that cause loss or harm to people. Irrespective of the level of protection of various insurers, it is always better to prevent damage first. Security is the drive that constantly motivates the wefox team and the company’s goal: together, it is turning into reality.
The group headed by Marco Testa, known with the brands Armando Testa and Media Italia, has won the pitch set by the Automobil Club d’Italia (Automobile Club of Italy), through the ACI Informatica purchasing portal.
The appointment includes both responsibilities for the services of design and implementation of the communication campaigns as well media planning and buying for a period of 24 months.
The Armando Testa Group has created the launch for the new Teneroni and Parmareggio Merende campaign, the two brands from the Bonterre Group, market leaders for snack kits for children.
Two little food influencers tell us so: there is nothing better than Teneroni Merende and the ABC of the Parmareggio snack! In this new commercial, Diletta and Leonardo present the “Top of the Merenda”, the column where they review the best moment of the day. As they are unboxing, along with them we discover the contents of the snack packs, together with a surprise!
Minions Drones Pop Ups, colourful propellers that make the snack fly to the top. The ad uses the language of social media, emojis, hearts and pop-ups invading the screen, to describe the snack as a moment of sharing to be enjoyed
The campaign speaks directly to little kids and in addition to the 30 second TV film, 15 second social videos are on air, specially designed to better communicate all the fun and taste of the Teneroni and Parmareggio snacks.
Planning starts from 20 February.
Credits
Agency: Armando Testa Group
Executive Creative Direction: Georgia Ferraro and Nicola Cellemme
Creative Team: Marcello Maiorana and Mattia Tresoldi
The new TV campaign for the brand that offers women the number one clean and dry protection in Italy is now on air.
No woman should ever let her passions, desires and ideas take second place: in one word, her freedom. Even less when she is having her period.
Leveraging this insight, Lines Seta Ultra, the number one clean and dry protection in Italy, is on air again with a special refresh campaign, to tell all women know with a loud voice that every day is the right one to put themselves first. Period or no period.
In recent years like never before the events that have assaulted us have helped us understand the importance of taking better care of ourselves and giving the things that really matter in our lives top priority. Starting with the maximum safety and freedom women deserve during their period. For this precise reason, Lines Seta Ultra is by their side, the only panty towel with the super absorbent microspheres that capture the flow and prevent it from emerging, for an unbeatable and incomparable clean and dry protective sensation.
The 20 ” TV commercial features a large super with a strong visual impact in which the number 1 is the main element to emphasise the link between the clean and dry protection of Lines Seta Ultra and the priority scale where every woman should put what matters most to her.
The TV and digital campaign is on air and online, media planning managed by Media Italia.
Riso Gallo is one of the biggest rice mills in Europe and one of the oldest rice industries in Italy, and they are launching their first radio campaign during the most musical week of the year, the Sanremo Festival.
The rooster, testimonial of the company, takes on the role of a singer, performing a song dedicated to Bontà Pronte, the delicious rice-based recipes, which are ready in two minutes
In a wild can-can the legendary brand Ambassador sings of the virtues of the product, in no time at all and with a pinch of imagination you can create great dishes from it to enjoy immediately.
The campaign is developed in 3 subjects dedicated to Paella, Basmati and Cereal specialties, Gallo Nero and Gallo Rosso.
In 30 ” radio ads will air from 31 January to 18 February on the main stations in the Radio Rai group, at the same time as the songs in the Sanremo Festival.
The new Biopoint TV campaign – dedicated to anyone looking for professional results, even at home – is on air now.
When we go to the hairdresser’s our hair seems thicker, nourished and shiny. In one word: super. But, you don’t always have to go to a beauty salon and rely on the expert touch of a hair stylist to have extraordinary hair. Thanks to the quality of the Biopoint Professional Hair Program line, any woman can achieve professional results at home. She can actually feel like a real professional herself!
This is the concept the new Sodalis Group TV campaign is based on. Conceived and developed by InTesta (Armando Testa Group) for the specific line of treatments with top quality ingredients that offers the whole family professional results.
The spot has a fun and playful mood and the treatment is abstract, pop and colourful, it plays on a misunderstanding of the setting to explain how every woman can feel like a real professional to get beautiful hair, even at home.
The video was directed by Giacomo Boeri and features three beautiful women, all with different hair and styles. At first, it seems that they are sitting in a beauty salon, letting us imagine that they are feeling so satisfied because they have been treated by a professional. All of a sudden, the setting around them changes: we discover that they are actually at home and that their satisfaction is all due to themselves. Choosing to use Biopoint Professional Hair Program, they can experience the quality of an advanced hair cosmetics line with 5 actions, which guarantees a nourishing and moisturizing effect which is visible immediately.
The 20 ” and 15 ” TV commercial has been on air since 23 January. It’s also an opportunity to launch some innovations in the Biopoint Professional Hair Program, starting with a restyling of the logo and packaging and also introducing the exclusive masks with a practical dispenser, for the perfect dose.
