Tantum Verde Collutorio communication is back on TV. This is one of the brand’s best known and best loved products, which has always been an effective self-medicating way to tackle pain in the oral cavity.
The creativity in cuts of 20” has been on air since 4 September on main TV channels and the web, and once again it was created by the Armando Testa agency, the historical partner of the Tantum Verde brand and of Angelini Pharma.
Directed in an elegant and modern way by the duo Es.Poire and produced by Think Cattleya, this is a film that really “makes you feel”: you can feel the pain in the oral cavity thanks to a sequence of close-ups of people who describe all the causes of their irritation just by their exclamations. You can feel the cure: a wave of Tantum Verde Collutorio rinses away the pain and puts an end to all the irritations. This aural metaphor is strengthened by a believable and fresh voice over. The healing action of the product is emphasised by a completely new demo, created entirely in 3D to add to the modern and technological look and feel of the communication.
Credits:
Executive creative directors: Nicola Cellemme and Georgia Ferraro
Creative Team: Monica Barbalonga, Mariarosa Galleano, Lorenzo Blangiardo, Wanda Napoletano.
Client service: Raffaele Reinerio and Chiara Bonet.
“Fit your Uniqueness” is an invitation to accept yourself, like yourself and love yourself.
“Fit your Uniqueness” means deciding to feel good about yourself, to proudly show your own identity and what makes you exceptional.
This is the underlying concept of the Peuterey’s new 2022 advertising campaign created by Armando Testa.
The goal of the creative project is to convey the every more pressing need to express ourselves without fear, limits or set conventions, to embrace all the characteristics that contribute so many meanings to everyone’s personality, to take control of our lives again after all the challenges we’ve faced in recent years.
Peuterey is a premium outerwear brand that has always focused on people and their real needs. It is responding to this desire by giving a first hand account of its own uniqueness by showing its products and telling the stories of the people wearing them.
“Fit Your Uniqueness” is the claim and like a common thread it defines the new FW/2022 campaign created by Armando Testa and shot by photographer Andy Massaccesi.
This phrase forms the basis of the integrated campaign which means uniqueness can be represented in all its forms with a narrative bridging digital and treatment encompassing the heritage of the brand, with reference also to tailoring and the human touch, thanks also to the graphic use of a handwriting technique: lots of different styles of writing all done by hand express the essence of each of the protagonists.
People who wear Peuterey can be identified immediately because of their passion, their self-confidence, romanticism and creativity, but also the freedom of their imagination and ability to dream, for their pride in wearing something that makes them unique, like Peuterey garments that bring out the essence of everyone.
Developed for the press, outdoor, digital video and social media, the Peuterey campaign “Fit your uniqueness” has been on air since 15 August and will be developed internationally from September until the end of the year.
CREDITS:
Peuterey S.r.l.
Brand team: Giovanni Lusini, Cristina Castelli
Armando Testa S.p.A.
Executive Creative Direction: Michele Mariani
Creative Team: Maria Meioli, Ottavia Giola, Antonella Raso
What have summer, Chiquita bananas and Italy got in common? Lots of things: the colour of the sun, smiles, naturalness and all the unmistakeable flavour of simplicity. So what better idea than to welcome tourists to our country with a Chiquita campaign transforming airports, ports, coaches and ferries for the whole summer season?
The campaign is really ironic and repeats the pop style typical of the brand. It plays on the colour and the features of the product in both the visual, which centres on a hand holding a beautiful banana, and the text where a sequence of alternating headlines bring a smile to anyone who reads them.
The themes of the outdoor are those that have always made the 10 e lode banana stand out (its naturalaness, freshness, flavour and being healthy) and in this summer campaign they are added to typical Italian characteristics, offering a warm welcome with open arms and always joyful.
The campaign was created by Armando Testa with Executive Creative Direction from Michele Mariani. It will be visible from 15 July in main airports and Italian seaside resorts. Planning managed by Local Planet.
The Automobile Club d’Italia is communicating once again with a campaign to increase joining the association, inviting motorists and motorcyclists to become members as holiday time approaches to take advantage of all the many incredible services available to card-holders.
The creativity is by the Armando Testa Group.
Joining ACI, and knowing that you can depend on the many services related to getting around, makes your journey so relaxing and laid back that you feel like you’re already on holiday from the moment you set off until you get back. All this is communicated by the symbolic visual of the campaign which features a car loaded up and ready to leave for holidays, calming reclining on a hammock. Because only with ACI services your journey is already your holiday!
The integrated campaign is on air and on line.
Planning by Media Italia. A Little Bull Studios production.
The historical deodorant brand is back on TV with a new ad describing the power of little everyday gestures.
Sodalis Group is an Italian group in the Beauty, Health & Personal Care market, and together with InTesta (Armando Testa Group) they have created a gentle, passionate story dedicated to females.
Lycia stands shoulder to shoulder with the three heroines, three girls. Thanks to Lycia deodorants, they convey the idea of a strong, modern woman who manages to feel sure of herself in a range of different situations: taking a stance in a working context, moving house, finally getting into her super “sweaty” dream house, but also during gentle moments, like when she is hugging her partner. Lycia is your friend for well-being who never abandons you.
This is a hymn to female empowerment and friendship, positioning Lycia as the brand women can trust, it also marks the high point for the relaunch of the brand. For over 40 years Lycia has been the Italian brand that embodies your Personal Care Friend for your well-being. Over time this brand has built up a relationship of trust with its consumers, while always keeping up to date. Its deodorants are effective for 48 hours, and today they’re even more sustainable: the ad also introduces the new 100% recycled pack, demonstrating that the brand is increasingly empathetic and allied with people and the environment.
The ad comes in cuts of 20 “and 15” for TV. It was produced by Albatros Film, directed by the duo Es.poire. In addition to the ad, a social and web campaign dedicated to the summer period is also foreseen. Media planning and buying is managed by an in-house team.
After the success of “Riva in the Movie” in Venice in 2020 which was a tribute to the world of cinema by the historic Italian luxury yacht brand, this new chapter dedicated to the legendary shipyard, commemorates an important date: 180 years of the historic brand. The new short inspired by the British television series “The Persuaders”, known in Italy as“Attenti a quei due”, was presented in a world premier last Saturday in Venice and from today it is online on You Tube and social networks.
The short was shot and produced by Armando Testa Studios, in a sealed-off set on the coast between Sanremo and Monaco in May, with artistic direction from the Armando Testa agency and directed by the international director Federico Brugia.
Just like the original film, conceived and produced in 1971 and 1972 by Robert Baker and all played on the light-hearted contrast between Tony Curtis and Roger Moore, the new film created by Riva features two exceptional characters who are very different from each other and so ideal to get sparks flying, but at the same time, they have one thing in common – their innate elegance: Pierfrancesco Favino and David Beckham.
Summoned under a pretext to an elegant seaside resort that reminds us of the Riviera or the Côte d’Azur in the ‘70s, just like in the TV series, they find themselves competing in an adrenaline-fueled but also ironic way, racing splendid fast sports cars. And above all, of course, two wonderful boats like the Riva Diable and Riva Rivale, which whiz by at full speed chasing and overtaking each other, until they reach a super yacht where there’s a surprise ending to the action.
After adrenaline filled chases and races, highs and lows and lots of laughter there is the big surprise waiting for them at their destination: Formula One champion Charles Leclerc, obviously the first to reach the yacht, is there to greet them with a sly invitation for a speed challenge, but this time… on a toy car track! The film ends by summing up the spirit of the brand in the best possible way: endless elegance, great speed, fun and lots of class.
“Riva’s is a history of film and this extraordinary short, starring this sensational trio is the perfect way to celebrate their 180th anniversary. I’d like to thank Pierfrancesco, David and Charles for the passion and fun they put into the project: the result is spectacular.” comments Alberto Galassi lawyer and CEO of the Ferretti Group “At the time I was an avid fan of the TV series “The Persuaders”, for us Italians “Attenti a quei due”, and I found the same ironic and elegant style in this little gem. As always, Riva gives great emotions”.
For Marco Testa, President of the Armando Testa Group, “the opportunity to put together an iconic brand like Riva, great Italian heritage, and a cast of international superstars, for us at Armando Testa was not a job but a dream come true!”
The film will be launched worldwide from June 16 following the premier at the Fenice in Venice to celebrate Riva’s 180th anniversary and the 60th anniversary of Aquarama, the brand’s long-time icon.
Credits
Ferretti Group Team
CEO: Alberto Galassi
Director of Communication: Enrico Sgarbi
Head of brand communication: Jacopo Gessa
Riva Communication Leader: Maria Beatrice Baraldini
A new print and digital campaign for the leading Italian brand in professional DIY hair removal.
Removing hair or not is a choice that every woman is totally free to make, depending on her own needs and her lifestyle. In short, it’s a question of style and personality, just like what clothes you decide to wear.
That is the insight underlying the new print and digital campaign from Strep, the “go-to” beauty product for professional do-it-yourself hair removal.
The creativity was conceived and developed by InTesta (Armando Testa Group) for the Sodalis Group – the largest Italian group in the Beauty, Health & Personal Care market. It features a contemporary woman, who is proud and free to always express herself in her own way: when it comes to her style choices and hair removal. “If feeling smooth is your style”, declares the headline, then Strep is your “go to” choice thanks to its range of practical, fast and amazingly effective hair removal strips for a professional result at home, whenever you want.
The mood in the visual treatment of the campaign is playful and colourful, and aims to convey lightness and a pinch of self-irony. The feathers, on the other hand, are part of the fashionable and feminine styling but they’re also an iconic symbol of the delicacy of the product on your skin.
The press campaign is planned from May to August in main women’s titles, and has two subjects (legs and face) while the digital video campaignconsists of four subjects (legs, face, underarms and bikini) and is planned both on social media and the web.
The launch campaign for the new lipstick Red Touch Comfort Mat is now on air.
Just one touch is enough to fall in love with your lips. If that touch is from the new Red Touch lipstick by Deborah Milano, launched on the market with a new TV campaign conceived and developed by InTesta (Armando Testa Group) for the Sodalis Group.
The creativity is based on the concept “Love at first touch” and it describes the real love at first sight that a consumer experiences on encountering the new liquid lipstick, right from the first time she applies it to her lips. This new product is innovative and high performing with an intensely matte finish, a new petal-shaped applicator that allows an even more precise application and a soft and enveloping texture, which guarantees an excellent no-transfer and long-lasting result.
The star of the 20” and 15” TV ad represents the contemporary woman: a woman with intense charm but with fresh, authentic appeal. A woman who knows how to emphasise her strengths but without taking herself too seriously and who knows that she wants to feel beautiful not to please others but, first of all, to please herself.
Roses are the co-stars throughout the video. They symbolise feminine sensuality but also the distinctive feature of the Red Touch lipstick: the rose oil that gives the product an even greater moisturizing and velvety feeling on the lips.
The campaign is on air on all TV broadcasters from 5 June and there are also ads on digital, social media, web and support from specially conceived marketing activities from influencers. Media planning and buying is managed in-house.
This time an animated little bird is the one to announce the news by chirping: the new subject that consolidates the success of the Tescoma campaign “Your home. Your story.” Since February 2021, the campaign’s been telling stories from the world of fairy tales about our every-day lives, set in the home, all created by Armando Testa.
This 30” film is dedicated to Flexispace, one of Tescoma’s flagship products. Tescoma is a leading brand in the household utensils sector. Designed for anyone who’s always dreamed of the perfect well-organised kitchen, Flexispace is a modular line of items for storing cutlery, accessories, pans and lids in kitchen drawers and cupboards. With an added value: once you have simply accessed the Tescoma website, you can use a configurator to enter the measurements of your space and immediately view “tailor made” solutions
A real magical little helper and as in the best tradition of fairy tales, the agency decided to represent it with a stylistic figure somewhere between live action and animation, drawing the characters of small, colourful animals. A chirping flock of sparrows that fly in through the window carrying (as a gift) the cutlery tray, and a sweet little squirrel, the first to be enchanted by the result obtained with Flexispace. A style merging real and fantastic: the same combination, real and fantastic, that is typical of every Tescoma product.
The integrated campaign for Flexispace will start in periodicals and newspapers on 2 June and will continue on air on TV from 5 June, and will also be online on second screens from 6 June. It also features on YouTube in June and July and in Dooh on GoTV on main Italian stations.
The film was made by Little Bull Studios, directed by Augusto Storero and with the support of Magoga S.r.l. for the character creation and animation part. Collaboration with Opera Music for the musical part and the sound effects of the animals continues. The fairy tale of the tidy kitchen is a reality with Flexispace, and it shows us that, to get a truly happy ending, it might be better to leave your window open.
Credits
Creative direction: Michela Sartorio and Monica Pirocca
Creative team: Giorgia Giuliano
Client director: Benedetta Buzzoni
Account: Francesca Toschi
Production Company: Little Bull Studios
Director: Augusto Storero
Production Company (for animation): Magoga S.r.l
Illustrator: Christian Cornia
Press campaign shots: Gabriele Inzaghi
Music: My Poetry Field, original track by Opera Music
29th May marks the tenth anniversary of the earthquake that struck Emilia. With creativity from Armando Testa, Mortadella Favola wanted to use national newspapers to offer thanks to everyone who’s stood by the Palmieri Brothers right from day one.
Everyone with a huge heart, with courage, with commitment, with effort and even with a few smiles who’s been able to transform a tragic event into revitalising the family, community and people. Fire Service, Local Authority, Emilia Region, employees and collaborators of a plant rebuilt piece by piece.
But above all, the customers and consumers who have never stopped choosing the quality of Favola every day.
For Armando Testa, creative
direction from Federico Bonenti and Andrea Lantelme.
Planning by Media Italia.
CREDITS
Client: Salumificio Mec Palmieri
Agency: Armando Testa Turin
Creative Direction: Federico Bonenti, Andrea Lantelme.
