ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP.

After a recent pitch, the Milan branch of the Armando Testa agency was awarded the account to relaunch the communication of a number of the most important and famous brands in the Sodalis group, leader in the beauty care sector with more than twenty brands.

“Shiny, scented and … shaved! What more could we want in Armando Testa?” comments Nicola Belli member of the Armando Testa board.

A wave of wellbeing and beauty in AT for 2017.

The company from Lodi and the famous Italian agency will work together to develop the TV and press campaigns for the relaunch of Vidal, the historical line of bath foam, as well as the new press campaign for Strep, another brand in the Sodalis group.

But that’s not all. A new TV ad for Biopoint, another iconic brand from this company, is also currently being prepared.