ARMANDO TESTA CREATES THE NEW CUKI CAMPAIGN. LAUNCH OF EMBOSSED ALUMINIUM KITCHEN ROLL

The first of two new ads in the launch campaign for embossed Cuki Alluminio, with the new technology developed for improved wrapping and protection of food debuts on 26th November.

Each of the two ads in the campaign is 10” and demonstrates the improved strength and wrapping qualities of Cuki Alluminio using the same ironic, clear and impactful tone of the successful previous campaigns for trays and freezer bags.

The subjects of this campaign were also shot using the “stop motion” technique and they use humour in a very effective way to describe the benefits of the new product and to how to use the aluminium kitchen rolls In the subject “Knife thrower” we see a chicken, tied to a rotating chopping board, it’s the target for chips being thown which bounce off its “shield” made of Cuki aluminium. Then, in the “charmer” subject, which airs from 3rd December we see a crab playing a shell charming a snake made of an aluminium roll, only to then be suddenly enveloped in it.

Planning by Media Italia on main satellite and digital terrestrial channels, the campaign was created by Armando Testa. Executive creative direction from Michele Mariani, art director Dario D’Angelo and copywriter Daniele Bona also worked on this project. Production managed by Little Bull, directed by Augusto Storero.