ARMANDO TESTA CREATES THE NEW CUKI CAMPAIGN – “FOOD ATTACK”.

The new campaign for Cuki GeloPiù bags is now being launched. Thanks to the 7 layers of polythene, these bags can preserve and freeze food with maximum protection.

Each of the three 10” films in the campaign is 10” uses the surreal and immediate language of the “Food Attack” campaign which made its debut in 2014 featuring the TV ads for the “Ultra Forza” trays.

Each subject was filmed with the “stop motion” technique and uses a humorous and idealised style to show the extreme resistance of the GeloPiù bags, which create a true “barrier effect” to protect foodstuffs from external contamination.

Planning by Media Italia starting from 2nd August on the main satellite and terrestrial digital TV channels, the campaign was created by Armando Testa.

Executive creative direction from Michele Mariani, art director Lara Eandi and copywriter Daniele Bona also worked on the project.

The ad was produced by Little Bull, and directed by Augusto Storero.