ARMANDO TESTA COMMUNICATES CANTONI’S NEW CONCEPT OF PERFECTION.

This new entrepreneurial adventure has an innovative and ambitious mission, combining a passion for jewellery and pure metals in a truly unique way: the Cantoni drops of gold and pure platinum, the perfect balance between creative intuition and mastery craftsmanship.

The collection was conceived thanks to the enthusiasm, passion and inspiration of Giovanna Cantoni.

That’s why the Armando Testa agency chose her as the authentic and authoritative testimonial of the communication project.

This choice is perfectly in line with a wish to describe just how unique the products are, in the most essential of ways avoiding any unneeded additions, just as the jewellery does not use any alloys.

This communication concept tells of the absolute perfection of the gold and the platinum. A drop of purity which goes right to the heart of any woman.

Creative direction from Michele Mariani, art director Michela Repellino, copywriter Alessandro Brunetti, Photography by Federica Putelli, Planning by Media Italia.