ARMANDO TESTA ALWASY FOCUSING MORE ON THEIR CREATIVE FORCE

Georgia Ferraro and Nicola Cellemme, who arrived in the agency last year, have taken on the role of creative directors after a period of national and international successes, including winning the pitches for MediaWorld, Birra Messina of the Heineken group and Yamaha Motor Europe, for whom the agency will be the European HUB.

“At a time when everyone is replacing Mad Men with Maths Men – says Nicola Belli, managing director of AT – we’re continuing to go ahead in our own way: ever more crazy about creativity. Nicola and Georgia have shown in a short time and with such great results that they share this madness. Their appointment will reinforce the creative direction of the Armando Testa group. Welcome!”

“We are really proud to have been entrusted with this role and to have the chance, together with this fantastic team, to carry high the Testa flag in Italy and all over the world – declared Georgia and Nicola – we’ve always been fascinated by Armando Testa’s story, by the power and immediacy of his campaigns, but what won us over and made us fall in love was what we found once we’d arrived here: a vibrant and lively agency, focused on the future and everything that’s different and original, a passionate group that always puts creativity above all else, oozing professionalism all over that makes each brainstorming meeting an opportunity to share ideas and for continuous inspiration.”