ALFA ROMEO GIULIETTA – VELOCE EDITION

Alfa Romeo Giulietta is getting a revamp with new sporty look trim.

Total black look with carbon inserts for the interior and sporty fit and trim for the exterior.

This is the Veloce edition of the Giulietta Super. Two historical names for the Alfa Romeo brand come together today in one unique model, to emphasise the liine and contents.

Two TV subjects were created by the Armando Testa agency, one dedicated to men and the other to women. They focus on the sporty attitude of both. As they are getting ready for a drive they choose clothes and accessories which remind us of the appearance of the car because of their similarities.

Giulietta is instinct. And instinct demands to be driven.

Whether by the free sporty spirit of a man, or the gritty and seductive soul of a woman.

The dynamic external frames, in the urban setting, remain true to the name of the product: agile and dynamic for truly exciting driving.

The ad was shot in Milan, and directed by Danxzen (Daniele Danxzen Zennaro) production was fine-tuned by Oltre Fargo.

The creativity was developed by Armando Testa with creative Direction fromRaffaele Balducci, Art Director Davide Cortese, copywriter Elisa Infante.

The campaign has been on air on TV and radio since 7th May and will also be developed for digital.