You in first place, with Lines Seta Ultra and Armando Testa
The new TV campaign for the brand that offers women the number one clean and dry protection in Italy is now on air.
No woman should ever let her passions, desires and ideas take second place: in one word, her freedom. Even less when she is having her period.
Leveraging this insight, Lines Seta Ultra, the number one clean and dry protection in Italy, is on air again with a special refresh campaign, to tell all women know with a loud voice that every day is the right one to put themselves first. Period or no period.
In recent years like never before the events that have assaulted us have helped us understand the importance of taking better care of ourselves and giving the things that really matter in our lives top priority. Starting with the maximum safety and freedom women deserve during their period. For this precise reason, Lines Seta Ultra is by their side, the only panty towel with the super absorbent microspheres that capture the flow and prevent it from emerging, for an unbeatable and incomparable clean and dry protective sensation.
The 20 ” TV commercial features a large super with a strong visual impact in which the number 1 is the main element to emphasise the link between the clean and dry protection of Lines Seta Ultra and the priority scale where every woman should put what matters most to her.
The TV and digital campaign is on air and online, media planning managed by Media Italia.
Credits
Team Marketing Fater – Lines
• General Manager: Antonio Fazzari
• Associate Marketing Director: Ione Volpe
• Marketing Manager: Mariaelena D’Ippolito
• Brand Manager: Mariana De Simone
Agency: Armando Testa
• Executive Creative Directors: Georgia Ferraro, Nicola Cellemme
• Creative Team: Chiara Panattoni, Carlotta Gilardi
• Account Team: Raffaele Reinerio, Cristina Omenetto, Arianna Cipolloni
Production Company:
Production Company: Think Cattleya
Director: Laura Chiossone
DOP: Guido Mazzoni
Post-production Company: Little Bull Studios
Media Centre: Media Italia
