After Lancia, a new budget for 777!

The new agency created by Armando Testa and Herezie will manage the global budget for Spoticar, the brand of second-hand vehicles from the Stellantis group.

This is the opening of a new era for the 777 agency. After winning the Lancia budget, this is the start of a new important venture for the collaboration between Armando Testa and Herezie: SPOTICAR.

SPOTICAR, the brand of second-hand vehicles from the Stellantis group is already operational in 16 countries all over the world and leader in Europe, and after a pitch, they selected the 777 agency for their communication.

This new collaboration marks the beginning of an amazing adventure for 777 and Spoticar. An adventure where innovation and sustainability will be the focus of the creativity.

Thomas Dagommer, Marketing Director of Spoticar: «We chose 777 because of their strategic precision and their creative ambition which we have seen come to life on all touchpoints of the client journey. »

Andrea Stillacci, Chairman and Founder together with Marco Testa of the 777 agency: «Accompanying SPOTICAR in its development is a fantastic opportunity. I am convinced that thanks to our creative strength we will be able to reinforce not only the leadership of the brand but also its role as a real pioneer in the electrification of the second-hand car market. »