ACRAF FILM – MOMENT QR- Flags
From 24th Janaury Moment’s been speaking 10 languages on the main TV networks and the web!
The Angellini Group has always been in the front line with innovations and consumers’ needs and has now has launched an multi-language illustrative leaflet along with Moment, which can be accessed directly from the pack, with the QR code, to ensure that the drug is used correctly by the millions of foreigners in Italy.
The communication plays on the items featured on the packaging: the tablet which flies full screen into the blue space leaving a bright trail behind it to symbolise its fast reaction, the name Moment and the QR code.
One by one writing appears on the tablet in sync with the corresponding male and female voices. drawing attention to “Headaches?” in different languages (Italian, Spanish, French, English, German, Arabic, Russian, Chinese, Hindu-Urdu and Portuguese) with their respective flags.
Confirmation of the fact that Moment can offer a speedy response to headaches and the request for information from its Italian and foreign consumers.
With creative direction from Piero Reinerio art diretor Tina Salvato and copywriter Mariarosa Galleano worked on this project. Direcred by Augusto Storero for production company Little Bull.
