A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP.

Jacopo Morini was one of the first Italian creatives and video makers to experiment with the web as a showcase uploading his videos on MySpace even before the advent of YouTube.

Some of these videos created with his team (i Bugs) were awarded the “Mondo” Home Page and attracted the attention of the TV programme “Le Iene” which then included them with their official team of their reporters.

At the same time Jacopo became a writer of a multiplatform TV format mixing typical components of the web with those from TV (e.g. the programme “Reputescion” hosted by the journalist Andrea Scanzi who would interview a guest in every episode interviewed and then confront them with their online reputation … to date guests have included the most interesting movers and shakers from the world of politics, showbiz and journalism such as Carlo Freccero, Giuseppe Severgnini, Vittorio Sgarbi, Carlo Verdone, Joe Bastianich, Don Gallo (to mention just a few).

As creative director of the channel La3 Jacopo was one of the first to bring Web Series to Italy (including cults such as MalViviendo) he also specialises in the production of Viral and Web Series created with the main Italian Web Stars (such as the multi-award winning “the jackal”).

In 2013 Jacopo created one of the most important events dedicated to the Web in Italy: the Web Show Awards, with a total of 40 thousand viewers among those watching live and in streaming on YouTube and 30 million web interactions in just one night.

Web Stars from different categories, up and coming digital talents and in general the most viewed web contents received awards on the stage of the Web Show Awards.

The viral campaign to launch the event was featured in national and international press and on the home pages of sites all over the world thanks to the involvement of stars from the world of showbiz and international sports in an unexpected awards ceremony (hosted by a zombie) and for the numbers reached on social media.