Armando Testa strengthens what it offers digitally by choosing a “star”  of Italian MarTech.

Today it goes without saying that digital communication plays a vital role and it is essential to be able to bring to creativity, where the agency reigns supreme, top class specialization and outstanding technological skills.

Against this backdrop, the Armando Testa Group, led by Marco Testa, president and CEO of the Armando Testa Group, continues to pursue its strategic journey of enriching its digital offer by acquiring an initial share of 30% in the Turin-based company Redabissi.

Founded 5 years ago thanks to the intuition of its CEO Lucio Gamba, and with an immediately winning team, due to partners Alessandra Mangiavacchi, Claudio Antonaci and Marco Tomatis, today Redabissi is one of the leading companies among the top in the MarTech sector for its innovative capacity, continuous and constant growth and solidity.

Extraordinary innovation is in the soul of Redabissi, which has produced a new approach to Trade Marketing: we are talking about the RedHab platform, a social media publishing tool currently adopted by over 150 companies of all sizes and product sectors.                                                       Operating in more than 40 countries around the world, the RedHab platform is able to create effective communication synergy between brands and retailers through social networks, thanks to a totally unique and innovative project, which has received partnership recognition from Meta, Google and Linkedin.

The technical skills of Redabissi are backed up by a young dynamic in-house team, always focused on coming up with and realising new technological solutions to support a brand’s communication, all with an informal and friendly approach. 

 “We at Redabissi know that we are multi-talented: on the one hand we have the necessary skills to be able to foresee the needs of a dynamic and competitive technological market, while at the same time we always have our feet firmly on the ground, we are solid, well balanced and take a pragmatic approach. This is a characteristic that we share with the philosophy of Armando Testa, who is able to fly high with passion and emotion, but always knows how to manage its business efficiently” states Lucio Gamba.

So, the Armando Testa Group, flanked by Lucio Gamba and the RedAbissi Team, Alessandro Peroncini (Chief Innovation Officer Armando Testa) and Valentina Salaro (Head of Social Content Armando Testa) can count on a team of almost 50 talents to develop this challenging digitech project, for which further investment during the year is foreseen.