Lancia has always been synonymous of elegance, innovation, and Italian style that is eye-catching and always inspires new emotions.
The new Ypsilon campaign is focused on this idea of attractiveness that always made that model unique in its category.
A car that goes beyond fashion and it is capable of reinventing trends through the perfect synthesis of timeless elegance and cutting-edge technology.
And this is how this film was born where the allure of the new Ypsilon goes well beyond those who observe it on the street, and involve the mannequins in the glittering shop windows of a fashion street.
Mannequins that not only come to life but also detach themselves from their shiny everyday life, attracted by the irresistible halo of the new Ypsilon.
A crescendo that accompanies the viewer through images that tell the main aspects that make the new Ypsilon unique.
From design to connectivity, from comfort to performance, all through the prism of a Lancia elegance that cannot help but release all its magnetism and attract the gaze around it, whatever it may be.
The new Ypsilon campaign is focused on this idea of attractiveness that always made that model unique in its category.
A car that goes beyond fashion and it is capable of reinventing trends through the perfect synthesis of timeless elegance and cutting-edge technology.
And this is how this film was born where the allure of the new Ypsilon goes well beyond those who observe it on the street, and involve the mannequins in the glittering shop windows of a fashion street.
Mannequins that not only come to life but also detach themselves from their shiny everyday life, attracted by the irresistible halo of the new Ypsilon.
A crescendo that accompanies the viewer through images that tell the main aspects that make the new Ypsilon unique.
From design to connectivity, from comfort to performance, all through the prism of a Lancia elegance that cannot help but release all its magnetism and attract the gaze around it, whatever it may be.
Year
2025
