Vecchia Romagna presents “Maestri di Emozioni”, (Maestros of Emotions)the new edition of their branded content created by Armando Testa, starring Valeria Golino and Valeria Bruni Tedeschi.

Vecchia Romagna is back with the third edition of their Branded Content “Maestros of Emotions”.  The stars featured this time are two great Italian actresses: Valeria Golino and Valeria Bruni Tedeschi, who describe their most authentic relationship, without playing any characters. The dialogue touches on three values that have always been part of the brand’s DNA:  time passed and still to come, emotions experienced and the maestros who left their mark on the personal and professional lives of these two women.  

The format has been renewed compared to the previous editions and it allows the actresses to tell their own stories: sharing moments in their lives, both private and professional, a dialogue that flows just like when friends confide in each other. 

Vecchia Romagna celebrates the stories that come to life when enjoying a good glass of Brandy, in this case Vecchia Romagna Riserva Tre Botti, an elegant blend of spirits aged in three different barrels. The project was developed by the Armando Testa agency and created in collaboration with CairoRCS Studio. It can be viewed on the digital platform of Corriere della Sera and on all Vecchia Romagna’s social channels.   

CREDITS 

Group Director of Marketing Spirits: Alessandro Soleschi

Head of Marketing Core Brands: Daniele De Angelis

Global Brand Manager Vecchia Romagna: Chiara Casati

Agency: Armando Testa 

Creative Directors: Jacopo Morini, Fabiano Pagliara

Creative Team: Clara Vincelli, Beatrice Corbelletti, Valeria Villani

Motion designer: Luca Perli

Social Media Manager: Sara Zavattaro

Head of Client Service Turin: Giovanna Farè

Client Service: Gabriele Nolfo

Talent Agency: LGS SportLab

Project Manager: Giorgia Novelli

Branded content Unit CairoRCS Media: CairoRCS Studio

Creative direction: Agnese Ruta

Production Company: FrameOut

Media: Initiative