For years, Pan di Stelle has been a Christmas icon, and in 2024, it continues to spread its most magical and powerful message: an invitation to dreamers to believe in their dreams to the stars.
This year with a musical wish: the iconic song “A Dream Is a Wish Your Heart Makes”, which also accompanies the Pan di Stelle Manifesto Film, sung by children’s voices.
Shot using 3D ledwall technology, the film holds all the ingredients of a special Christmas recipe: the shining moon-shaped star, snow-covered trees, and the glowing dreams of children, which come together to create a grand, magical tree that lights up before transforming into the cookie.
A campaign that dreams big even reaching every touchpoint: TV, web, cinema, in-store, and e-commerce. It features special Xmas edition packs and the first-ever Pan di Stelle gift wrapping paper, all designed by Armando Testa, a festive Christmas box available on Amazon, and an exciting contest.
This year with a musical wish: the iconic song “A Dream Is a Wish Your Heart Makes”, which also accompanies the Pan di Stelle Manifesto Film, sung by children’s voices.
Shot using 3D ledwall technology, the film holds all the ingredients of a special Christmas recipe: the shining moon-shaped star, snow-covered trees, and the glowing dreams of children, which come together to create a grand, magical tree that lights up before transforming into the cookie.
A campaign that dreams big even reaching every touchpoint: TV, web, cinema, in-store, and e-commerce. It features special Xmas edition packs and the first-ever Pan di Stelle gift wrapping paper, all designed by Armando Testa, a festive Christmas box available on Amazon, and an exciting contest.
Year
2024
