At Christmas Fabbri celebrates love with their fruit in liqueurs fruit. Created By Armando Testa.

Christmas is at our doorstep and Fabbri 1905, the iconic Italian brand famous for its sour cherries, is celebrating with a new outdoor campaign, dedicated this time to Fruit in Liqueurs.

This delicacy, which can be enjoyed pure, tried iced or paired with some recipes, is an ideal gift for a refined after-dinner drink over the festive season: there is an extra opportunity to publicise Fabbri Fruit in Liqueurs to the general public thanks to the restyling of the labels and the brand’s wish to revive the culture of consuming this product.

The territory chosen by the brand continues to be love, already dominated by Fabbri with their campaigns dedicated to Amarena, Sciroppi and Toppings: the star of the outdoor campaign is actually a small cup of cherries in liqueur and one of them, as if greedily “stolen” with a fork, and thanks to a natural drop of liqueur it turns into a heart.

The campaign for Frutta al Liquore Fabbri was conceived by the Armando Testa agency, which has been working alongside the company for a year, meeting the marketing needs and advancing the brand’s knowledge about its consumers. 

The outdoor ads are featured in the main cities in Italy.

Credits

Client: Fabbri 1905

Corporate Marketing Director: Antonella Tolomelli

Product Manager: Antonella Lombardi

Agency: Armando Testa 

Executive creative director: Michele Mariani

Creative team: Dario D’Angelo, Sara Greco

Head of Client Service Turin: Giovanna Farè

Client service: Federica Cartocci

Photos shots: Easy Asa