MediaWorld and Armando Testa together again for the most colourful Black Friday.
After the success of last year’s most colourful Black Friday ever, MediaWorld is once again taking on absolutely unique positioning with respect to competitors who all have the same dull Black Fridays.
An even more amusing campaign with the same concept has been created this year once again by Armando Testa, and it’s even more colourful: the 2nd episode of this Black Friday created to get itself noticed!
Thanks to more new promotions, a wider range of products and unmissable bargains. Thanks also once again to an outstanding testimonial! After the success with Fru last year, this year it falls to the rest of the stars of The Jackal!
Inspired by MediaWorld’s claim Immagina cosa puoi fare, (Imagaine what you could do) Fru, Aurora, Ciro and Fabio, have brought a new campaign to life which stands out for its comedy and irony.
All the colours of MediaWorld’s Black Friday represent the infinite possibilities that such a unique time of the year offers to everyone.
In a special super colourful and hyper technological MediaWorld store, wave after wave, we see The Jackal having fun along with the sales assistants as they discover a new world full of unbelievable offers.
The omnichannel campaign was created by the Armando Testa agency, and consists of a series of episodes developed not only for TV, but also with special production for digital and social channels where the comedy of The Jackal reaches its full potential.
Credits
Agency: Armando Testa Group
Creative executive direction: Georgia Ferraro, Nicola Cellemme
Creative team: Lorenzo Blangiardo, Maria Meioli, Roberto Capodanno
Account team: Emanuele Cicogna Mozzoni, Arianna Cipolloni, Adriana Delle Donne
Head of Social Content: Valentina Salaro
Social team: Elisa Li Causi
Production company: AT Studios
Director: Augusto Storero
DOP: Martino Pellion di Persano
