On World Dream Day, September 25, 2024, Pan di Stelle is launching a major project born from research conducted by Armando Testa with Toluna, which highlights how adults and children are losing the ability to dream big. “Dream and believe to the stars” is the answer: a campaign inaugurated by a Film Manifesto that, with all the iconographic power of the brand, tells an epic march of dreamers on a starry night. Not just actors but three protagonists with authentic stories and dreams: Aurora, Filippo and Mattia, chosen through a casting that crossed the whole Italy. The film will be followed by contents dedicated to the Pan di Stelle biscuit and video interviews with the protagonists, to deep dive into their stories and their dreams on digital. Shooted with the Ledwall virtual production technique, the latest frontier of film production, the film also has a soundtrack that dreams big: the iconic Disney song A Dream Is a Wish Your Heart Makes, reinterpreted for Pan di Stelle in a contemporary key.
Year
2024
