What does it mean to be present?
Listening, supporting, innovating. For Banca Ifis, it means standing out in the Italian financial landscape for its people-centered approach. A unique way of supporting entrepreneurs by maximizing the potential of each client, to turn it into reality.
It is through the stylistic treatment of illustration – direct, authentic and immediate – that we tell the story of the Bank’s closeness to Italian SMEs, in the new omnichannel advertising campaign dedicated to the country’s small and medium-sized enterprises.
The engine of an airplane about to take off, the wheel of a forklift transporting goods, and then again the gear of an innovative production chain: this is how the digital bloom – the characteristic logo of Banca Ifis – is transformed into the key element at the heart of business growth.
“We are credit for your business” is the payoff that signs the new communication and accompanies all print, TV, OOH and web subjects, creatively showing the Bank’s presence as a security in the Italian business market. And from today also in the world of communication.
Listening, supporting, innovating. For Banca Ifis, it means standing out in the Italian financial landscape for its people-centered approach. A unique way of supporting entrepreneurs by maximizing the potential of each client, to turn it into reality.
It is through the stylistic treatment of illustration – direct, authentic and immediate – that we tell the story of the Bank’s closeness to Italian SMEs, in the new omnichannel advertising campaign dedicated to the country’s small and medium-sized enterprises.
The engine of an airplane about to take off, the wheel of a forklift transporting goods, and then again the gear of an innovative production chain: this is how the digital bloom – the characteristic logo of Banca Ifis – is transformed into the key element at the heart of business growth.
“We are credit for your business” is the payoff that signs the new communication and accompanies all print, TV, OOH and web subjects, creatively showing the Bank’s presence as a security in the Italian business market. And from today also in the world of communication.
Year
2024
