Yamaha Motor Europe and Armando Testa give generation Neo’s a voice.

Yamaha Motor Europe has launched its new NEO’s campaign that addresses the need felt by an entire generation to get their stress levels down to zero. So NEO’s generation are able to  rediscover how important it is to feel fully themselves, sharing authentic moments with others, and above all living in a more sustainable way.

With NEO’s noise, emissions and stress decrease giving space for more positive feelings; the result is a group  of young people who are carefree  and fun and who share the same passion.

The Armando Testa agency has come up with dynamic and fun creativity combining the emotions of this generation as they ride their NEO’s with the reliability and light-heartedness offered by electric scooters.

NEO’s is presented in its three colours: Midnight Black, Milky White and the new Aqua  colour which is the absolute star of this new video in the Move, Live, Love segment.  The  video strategy closes with the payoff “Move Smart”: an invitation to move around the city in an intelligent, sustainable, simple carefree way.  

CREDITS

Client: Yamaha Motor Europe

Agency: Armando Testa Group

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro

Creative Supervisor: Sébastien Sardet

Creative Team: Marcello Maiorana, Mariacarmen Ranieri

Client Service Team: Sascha van der Plas, Martina Conterio

Directors and Photographers: Luciano Consolini, Chiara Ludovica Quadrelli

Producer: Massimo Busato