With the presentation of the New Lancia Ypsilon, a limited edition 100% electric Cassina, the new era of the Lancia brand has begun.
The communication campaign tells the story of the New Lancia Ypsilon in terms of Italian style, on-board comfort, simple and intuitive technology and design details, comparable to those of a beautiful home. The story unfolds in a telephone dialogue between a man and a woman. He is in Milan, where he moves through the streets of the city centre in the electric car, she is in her home on the shores of a beautiful lake. The dialogue is built on a misunderstanding: the man describes an elegant and bright environment with Italian design furniture, suggesting that he is describing his own home. But he is actually talking about the New Lancia.
The communication campaign tells the story of the New Lancia Ypsilon in terms of Italian style, on-board comfort, simple and intuitive technology and design details, comparable to those of a beautiful home. The story unfolds in a telephone dialogue between a man and a woman. He is in Milan, where he moves through the streets of the city centre in the electric car, she is in her home on the shores of a beautiful lake. The dialogue is built on a misunderstanding: the man describes an elegant and bright environment with Italian design furniture, suggesting that he is describing his own home. But he is actually talking about the New Lancia.
Year
2024
